15. Strategic Management Process Scan Environment Define Mission and Objectives Formulate a Strategy Implement the Strategy Evaluate and Control Planning / Formulating Implementing
22. Strategy Formulation Knowing Resources & Capabilities - Competencies Identify Competitive Adv Identify Where to create Values in the value Chain Matching support activities For value creation Procurement Technology HRM Firm Infrastructure Strategy Selection Focus Cost Leadership Differentiation
29. Marketing Strategy – Marketing Research (2/12) Marketing Research Process Prepare the research report Determine research design Identify data types and sources Design data collection forms and Qs Analyze and interpret the data Collect the data Determine sample plan and size Defining the Problem Management Decision