Becoming Expert: Delivering Superior Value with Whole Product Thinking

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AIPMM Administration

Last month Pamela Schure provided tools and techniques to help Product Managers more deeply understand their customer’s needs through Customer Journey techniques. This month Roger Snyder will help you use this deeper understanding to build superior products by looking at your “Whole Product” -- not just the typical "speeds and feeds,” but the holistic experience of your product. From acquisition to first use to hopefully loyal usage or repurchase for years to come, Product Managers need to think through how their whole product experience provides value to their customers. In this webcast, we’ll discuss: the three dimensions of Whole Product Thinking how to relate customer needs to the product characteristics that can deliver value to meet those needs how a Product Manager can work within their company to build and deliver that value. When a Product Manager truly understands how their “Whole Product” delivers value to their customers, they can deliver products that are superior to the competition and keep customers coming back for more.

Becoming Expert: Delivering Superior Value with Whole Product Thinking

Becoming Expert: Delivering Superior Value with Whole Product Thinking

Becoming Expert: Delivering Superior Value with Whole Product Thinking

Becoming Expert: Delivering Superior Value with Whole Product Thinking

Becoming Expert: Delivering Superior Value with Whole Product Thinking

Becoming Expert: Delivering Superior Value with Whole Product Thinking

Becoming Expert: Delivering Superior Value with Whole Product Thinking

Becoming Expert: Delivering Superior Value with Whole Product Thinking

Becoming Expert: Delivering Superior Value with Whole Product Thinking

Becoming Expert: Delivering Superior Value with Whole Product Thinking

Becoming Expert: Delivering Superior Value with Whole Product Thinking

Becoming Expert: Delivering Superior Value with Whole Product Thinking

Becoming Expert: Delivering Superior Value with Whole Product Thinking

Becoming Expert: Delivering Superior Value with Whole Product Thinking

Becoming Expert: Delivering Superior Value with Whole Product Thinking

Becoming Expert: Delivering Superior Value with Whole Product Thinking

Becoming Expert: Delivering Superior Value with Whole Product Thinking

Becoming Expert: Delivering Superior Value with Whole Product Thinking

Becoming Expert: Delivering Superior Value with Whole Product Thinking

Becoming Expert: Delivering Superior Value with Whole Product Thinking

Becoming Expert: Delivering Superior Value with Whole Product Thinking

Becoming Expert: Delivering Superior Value with Whole Product Thinking

Becoming Expert: Delivering Superior Value with Whole Product Thinking

Becoming Expert: Delivering Superior Value with Whole Product Thinking

Becoming Expert: Delivering Superior Value with Whole Product Thinking

Becoming Expert: Delivering Superior Value with Whole Product Thinking

Becoming Expert: Delivering Superior Value with Whole Product Thinking

Becoming Expert: Delivering Superior Value with Whole Product Thinking

Becoming Expert: Delivering Superior Value with Whole Product Thinking

Becoming Expert: Delivering Superior Value with Whole Product Thinking

Becoming Expert: Delivering Superior Value with Whole Product Thinking

Becoming Expert: Delivering Superior Value with Whole Product Thinking

Becoming Expert: Delivering Superior Value with Whole Product Thinking

Becoming Expert: Delivering Superior Value with Whole Product Thinking

Becoming Expert: Delivering Superior Value with Whole Product Thinking

Becoming Expert: Delivering Superior Value with Whole Product Thinking

Becoming Expert: Delivering Superior Value with Whole Product Thinking

Becoming Expert: Delivering Superior Value with Whole Product Thinking

Becoming Expert: Delivering Superior Value with Whole Product Thinking

Becoming Expert: Delivering Superior Value with Whole Product Thinking

Becoming Expert: Delivering Superior Value with Whole Product Thinking

Becoming Expert: Delivering Superior Value with Whole Product Thinking

Becoming Expert: Delivering Superior Value with Whole Product Thinking

Becoming Expert: Delivering Superior Value with Whole Product Thinking

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Customer Journey Maps – Your Secret Weapon to Driving Product Adoption

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Unlock the power of digital marketing and take your business to the next level! This comprehensive presentation covers the fundamentals of digital marketing, including search engine optimization, pay-per-click advertising, social media marketing, email marketing, and content marketing. Learn how to create a digital marketing strategy that drives website traffic, generates leads, and increases brand awareness. Discover the benefits of digital marketing, including cost-effectiveness, measurability, flexibility, and increased reach. Get insights into the latest digital marketing trends and best practices, and learn how to measure and optimize your digital marketing efforts. Whether you're a seasoned marketer or just starting out, this presentation is your ultimate guide to succeeding in the digital landscape. https://www.instagram.com/zoraizahmadd/

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First Things First: Building and Effective Marketing Strategy Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success. Key Takeaways: -Recognize the critical role of strategy in marketing -Learn our approach for building an actionable, effective marketing strategy -Receive templates and guides for developing a marketing strategy

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In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"

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VikasTiwari846641

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Foundation First - Why Your Website and Content Matters - David Pisarek

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The way brands view LinkedIn is completely backwards. In both B2C and B2B marketing, LinkedIn has massive untapped potential for all companies, including activating employees as thought leaders and influencers. Learn about the ways brands are currently using the platform, how they should be using the platform, and how business leader’s should be using about the platform to drive business results. Key Takeaways: - Why LinkedIn is so important for all brands- How brands should view LinkedIn- How marketing leaders should use LinkedIn for their own brand

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Join Raquel Serrano, Senior Web Analyst & CRO at LYNX, as she uncovers the secrets hidden within GA4 reports like Funnel Exploration, Path Exploration, and User Explorer to uncover bottlenecks and opportunities in user journeys, particularly for non-e-commerce websites. Discover Where Users Encounter Hurdles: Learn how to leverage GA4 to pinpoint where users face challenges on your website, such as during sign-ups or form submissions. Gain insights to enhance these areas and streamline the user experience. Identify Optimal Paths: Utilize GA4 to analyze user pathways on your site, distinguishing effective routes from less successful ones. Enhance successful paths and optimize or eliminate ineffective ones for improved user engagement.

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