Generating Value From Your Strategy

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AIPMM Administration

We all want to be part of organizations with a clear purpose and great strategy for the future. And no matter how we are organized, products are the core of the value we deliver. And product managers are at the core of unleashing value. For most organizations, it isn’t a lack of good ideas, but how they organize to address opportunities that makes a difference. Are you oriented around workflows? Functional groups? Processes? Or are you part of a cross-functional group? And let’s not get started with development groups struggling with Agile implementations. While we can’t boil the ocean in one webinar, David Dunning and Pamela Schure will break down the different components of successfully turning a strategy into a Product or service that sells.

Generating Value From Your Strategy

Generating Value From Your Strategy

Generating Value From Your Strategy

Generating Value From Your Strategy

Generating Value From Your Strategy

Generating Value From Your Strategy

Generating Value From Your Strategy

Generating Value From Your Strategy

Generating Value From Your Strategy

Generating Value From Your Strategy

Generating Value From Your Strategy

Generating Value From Your Strategy

Generating Value From Your Strategy

Generating Value From Your Strategy

Generating Value From Your Strategy

Generating Value From Your Strategy

Generating Value From Your Strategy

Generating Value From Your Strategy

Generating Value From Your Strategy

Generating Value From Your Strategy

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iPhone or Android? Half full or half empty? DCU or MCU? Is one ‘better’ or can they co-exist? Questions like these are sure to stir emotions, invoke strong points of view, and heated discussion. For product professionals, perhaps the most frequently debated issue – the one we can’t ever seem to escape is: Product Manager or Product Owner? Or Both? Why are there two roles that seem to be so closely related, yet are different? Do we need them both or can one person do both jobs? We could simply say that ‘Product Managers are externally focused on discovery and strategy while Product Owners are internally focused on delivery and execution,’ but that belies the nuance of the roles, and how they interact. We’re going to give you a practical orientation to navigating these roles as an individual contributor, and as a product leader. And we’re going to have some fun in the process! What You Will Learn: How the Product Manager and Product Owner Roles compare in scope and key responsibilities – and where they overlap. When to keep these roles separate, and when it’s best to combine them into a single role, and what the trade-offs are. What to do if you are in one of these roles and must work with the other role. Where each of the above approaches has worked well, with real-world examples

Product Manager vs Product Owner

Product Manager vs Product Owner

Product Manager vs Product Owner

AIPMM Administration

We know one of the biggest challenges Product Managers face is writing detailed requirements that empower your teams to create customer-centric products. In our previous webcast, Writing Product Requirements That Amplify Customer Needs, Colleen O’Rourke gave you a good foundation to build your requirements informed by customer research. Since you asked so many great questions during the discussion, we knew we should spend more time on this important topic. You wanted to know more about the practical ways to write effective requirements, how to justify the ROI of features, and how to address the challenges of effectively defining a Minimal Viable Product (MVP). In this month’s webcast, Tom Evans will dive deeper into these challenges. He’ll share tips and tricks that he has learned over the years to help you enable more effective team dynamics between product management and product development to ensure you are delivering meaningful value to your customers. What You Will Learn: How to use Story Mapping to refine problem scenarios and break down epics into user stories that create clarity across your team How to optimize the distribution of responsibilities on requirements How to think creatively about MVPs for new products and next generation products How to measure value delivery for products and features

Writing Product Requirements: Part 2 Increasing ROI and Alignment

Writing Product Requirements: Part 2 Increasing ROI and Alignment

Writing Product Requirements: Part 2 Increasing ROI and Alignment

AIPMM Administration

In our previous webcast, Robyn Brooks explored using Voice of the Customer techniques to better understand your customers’ needs to find “moments of truth,” and identify how your product can help them along their customer journey. But how do you take the insights that you gather during this process and convert them into detailed requirements that empower your teams to create customer-centric products? This month, Colleen O’Rourke will discuss the next steps that Product Managers must take to transform their market research insights into actionable product requirements. We’ll also look at the relationship between requirements and innovation, and how to ensure that you’re writing requirements that drive more meaningful solutions. What You Will Learn: • How to write requirements for both Agile and Waterfall processes • The spectrum of information that makes up “requirements” and which of these the Product Manager is responsible for • The key tools that every Product Manager should know to document requirements in detail • Tips, tricks, and pitfalls to avoid when writing requirements

Writing product requirements that amplify customer needs

Writing product requirements that amplify customer needs

Writing product requirements that amplify customer needs

AIPMM Administration

According to the MIT Sloan Management Review, over 50% of new product launches fail. Ouch. One major contributor to these failures is not understanding customer needs. Learning how to effectively conduct Voice of the Customer (VoC) research can help you significantly reduce your odds of failure. Insights you develop from VoC activities are critical to understanding customer needs and validate that you are delivering a superior customer experience. But how can you do this effectively? There are many approaches to conducting a VoC program. While each technique is valuable, the most powerful program includes directly interacting with the customers in your target market segments. If you are truly vested in becoming more customer-oriented, join our webinar so you can learn to develop a structured approach to gain customer insights. When properly gathered and analyzed, customer insights will enable you to develop products that deliver a stronger value proposition and increase your chances of their success. They typically generate more revenue and are more profitable too!

Harnessing the Voice of the Customer

Harnessing the Voice of the Customer

Harnessing the Voice of the Customer

AIPMM Administration

Maybe you just landed a Product Manager Interview… Congratulations! You’re on the verge of taking the next step in one of the most exciting and fastest-growing careers today. What do you do now? If you’re like most people, you Google the company you’re interviewing with the term “product manager interview”. You scour typical product manager interview questions they ask and highly curated suggested answers. You memorize some and try to present yourself as the “perfect Product Manager”. Your stress level is likely to increase and hopefully you will be a bit more prepared. But is that all it takes? Join our webinar where we’ll discuss how to enhance your instincts and provide a framework for you to be at your best in a Product Management interview process. Learn the types of questions to expect and which experiences in your background you need to emphasize (or de-emphasize). We’ll discuss the preparation and research you will need to perform so you can best present yourself as the best candidate for the role. We want you to have the tools you need, specific to the type of company you are interviewing for and specific to your experience level. AND, with the impact of COVID-19 and the prevalence of virtual interviews done remotely, you will take away concepts and constructs that ensure you can present yourself most effectively in this new world of interviewing. Learn these actionable tips from Kenny Kranseler, who has interviewed hundreds and hired dozens of Product Managers at companies like Microsoft, Amazon, and burgeoning startups. What You Will Learn: • The skills a company is looking for in a prospective PM and potential biases you face based on your background • The types of questions you will be asked and frameworks for how to prepare so you can put your best foot forward • How to alter your interview preparation to shine in the new world of remote/virtual interviewing

Get Hired: Interview Like a Pro for a Product Manager Job (Remotely!)

Get Hired: Interview Like a Pro for a Product Manager Job (Remotely!)

Get Hired: Interview Like a Pro for a Product Manager Job (Remotely!)

AIPMM Administration

Lean and Agile models are great tools for “how” you manage a development project. But they offer little insights for the other critical, high-stakes decisions for a coherent, compelling product. The other key questions are “what?”, “who?” and “why?”. More iterations faster is the wrong tool for these decisions. Increase your chances of winning by creating a great market fit quickly and deliver a compelling product to Market Leaders - while reducing your biggest project risks. Mitigate your biggest risks delivering high-stakes projects. First Risk First project management decision model

Lean is Not Enough. Land Compelling with the Right Buyer - Fast Part 3: Faste...

Lean is Not Enough. Land Compelling with the Right Buyer - Fast Part 3: Faste...

Lean is Not Enough. Land Compelling with the Right Buyer - Fast Part 3: Faste...

AIPMM Administration

Lean and Agile models are great tools for “how” you manage a development project. But they offer little insights for the other critical, high-stakes decisions for a coherent, compelling product. The other key questions are “what?”, “who?” and “why?”. More iterations faster is the wrong tool for these decisions. Increase your chances of winning by creating a great market fit quickly and deliver a compelling product to Market Leaders - while reducing your biggest project risks. Develop a truly compelling product with great market fit – with value beyond a technically viable “MVP”– in a fraction of the time. Market Fit Fast value model and Minimum Compelling Offering release concept.

Lean is Not Enough. Land Compelling with the Right Buyer - Fast Part 2: Viabl...

Lean is Not Enough. Land Compelling with the Right Buyer - Fast Part 2: Viabl...

Lean is Not Enough. Land Compelling with the Right Buyer - Fast Part 2: Viabl...

AIPMM Administration

In this second part of a two-part series, we’re going to continue covering one of the areas of Product Management that PMs find challenging – how to understand and beat the competition. Our Product Management Skills – Benchmark Report from 2019 identified Competitive Analysis as one of the three areas that Product Managers find most challenging. Problem is, effective Competitive Analysis can make the difference between a product that just does its job well, and a product that dominates the market. It’s a skill every Product Manager should perform with ease, so that they can both build the best products possible and promote them effectively to satisfy their customers before their competitors do. Whether you’re a Digital Product Manager whose customers expect competitive gaps to be closed quickly, or you have a physical product with more traditional concerns, we’ll help you develop a plan to slay your competitors! In Part 1 of this series, we presented the big picture of Competitive Analysis, and identified the nine different dimensions of research and analysis needed to get a thorough understanding of the competitive landscape. In Part 2, we’ll review the final five dimensions of analysis in more depth, and complete the survey of critical tools and frameworks to use. We’ll discuss how to make Competitive Analysis a regular part of your work without breaking a sweat, and how to turn analysis into actionable insights to both build products that matter, and market them most effectively. What You Will Learn: Specific tools and techniques for the last five dimensions of Competitive Analysis so that you can put them to work right away Answer the critical question of Product Management: So What? Now that you understand the competitive landscape, you’ll learn how to apply Competitive Insights that drive product and marketing strategy Learn best practices and processes to make Competitive Analysis a regular part of your Product Management work week, so that you’re always on top, building products that matter

Beat the Competition, Part 2: Driving a Product Strategy that Wins

Beat the Competition, Part 2: Driving a Product Strategy that Wins

Beat the Competition, Part 2: Driving a Product Strategy that Wins

AIPMM Administration

90% of the people you talk to are harmful to your new project. Engage the RIGHT people to create a compelling offering - faster. There is a small but key group of people within every market that most strategies are blind to. This group leads the mass-market by adopting and proving new high-impact concepts. We call these people Gateway Adopters. Patrick Hogan developed this battle-tested approach to delivering compelling offerings NOW. Leverage insights from 100’s of interviews, 400,000+ data points and over 3,800 high stakes projects - so you can understand: That demographics are not enough The market-leading Gateway Adopters in your market How to find, engage, Market and Sell to the people most likely to buy Generate revenues faster by delivering compelling market-fit 75% sooner This is one session of the three-part series; Lean is not enough. Land compelling with the right buyer – fast. The next sessions in this series covers: Viable is not enough. Develop a truly compelling product with great market fit – with value beyond a technically viable “MVP”– in a fraction of the time. Market Fit Fast value model and Minimum Compelling Offering release concept. Faster sprints is not the answer. Mitigate your biggest risks delivering high-stakes projects. First Risk First project management decision model

Lean is Not Enough. Land Compelling with the Right Buyer - Fast (Part 1)

Lean is Not Enough. Land Compelling with the Right Buyer - Fast (Part 1)

Lean is Not Enough. Land Compelling with the Right Buyer - Fast (Part 1)

AIPMM Administration

In this first part of a two-part series, we’re going to visit one of the areas of Product Management that PMs find challenging – how to understand and beat the competition. Our Product Management Skills - Benchmark Report from 2019 identified Competitive Analysis as one of the three areas that Product Managers find most challenging. Problem is, effective Competitive Analysis can make the difference between a product that just does its job well, and a product that dominates the market. It’s a skill every Product Manager should perform with ease, so that they can both build the best products possible and promote them effectively to satisfy their customers before their competitors do. Whether you’re a Digital Product Manager whose customers expect competitive gaps to be closed quickly, or you have a physical product with more traditional concerns, we’ll help you develop a plan to slay your competitors! In Part 1 of this series, we will go over the big picture of Competitive Analysis, identifying the nine different dimensions of research and analysis you can conduct to get a thorough understanding of the competitive landscape. We’ll discuss identifying which competitors matter most, and how to deeply understand your key competitors. Don’t miss Part 2 in this series, where we’ll complete the survey of critical tools and frameworks to use, show how to make Competitive Analysis a regular part of your work without breaking a sweat, and explain how to turn analysis into actionable insights. These insights will enable you to build products that matter, and to market them more effectively. What You Will Learn: Nine dimensions of Competitive Analysis, so you get a holistic view of your competitors How Competitive Analysis can inform your Product Planning, Delivery, and Marketing Strategy work Specific tools and techniques for the first four dimensions of Competitive Analysis so that you can put them to work right away

Beat the Competition, Part 1: Nine Tools to Know Thine Enemy

Beat the Competition, Part 1: Nine Tools to Know Thine Enemy

Beat the Competition, Part 1: Nine Tools to Know Thine Enemy

AIPMM Administration

What makes a great Product Management LinkedIn profile? Come and find out in this webcast as we explore the top 10 things you can do to rock your LinkedIn profile. With over 10 years of experience recruiting and hiring talent, Mira Wooten will share her insights on what gets your LinkedIn profile noticed by recruiters, hiring managers, and even much wanted talent. Bring questions about your LinkedIn profile to the webcast and get them answered. All attendees will also receive a career planning template to help address individual goals, strengths and weaknesses, career challenges and more. Use your completed career planning form as a personalized guide to immediately spring you into action and catapult yourself up the ranks. You Will Learn How to Position Your LinkedIn Profile to: Network with industry experts Get noticed by recruiters Change industries or job function Move into a leadership role Tell a story of your interests and passion

How to Accelerate Your PM Career, Part 5: Building a Rocking LinkedIn PM Profile

AIPMM Administration

Are you stepping up and being a Product Management leader in your job? If not, you’re shortchanging not only yourself and your career, but also your entire team. Every product needs a true leader and true champion that can make sure it has the best chances of success. And as the Product Manager, that’s the role that you need to fill. This webcast will cover what leadership is, styles of leadership, and the unique challenges of being a Product Management leader. All attendees will also receive a career planning template to help address individual goals, strengths and weaknesses, career challenges and more. Use your completed career planning form as a personalized guide to immediately spring you into action and catapult yourself up the ranks. What You Will Learn: Leadership styles Increasing your team’s perception of you as a leader Unique challenges of leading for Product Managers

How to Accelerate Your PM Career, Part 4: Becoming a PM Leader

How to Accelerate Your PM Career, Part 4: Becoming a PM Leader

How to Accelerate Your PM Career, Part 4: Becoming a PM Leader

AIPMM Administration

Success in your Product Management career is no accident. The people who advance rapidly and rise above the crowd usually have plans and strategies in place to support achieving their goals. This webcast will give you five simple (yet critical) strategies that you can begin to employ immediately. If you are serious about becoming a Product Management leader and accelerating your career, then sign up now to reserve your spot. All attendees will also receive a career planning template to help address individual goals, strengths and weaknesses, career challenges and more. Use your completed career planning form as a personalized guide to immediately spring you into action and catapult yourself up the ranks. What You Will Learn: · Five strategies to employ to accelerate your Product Management career · Techniques to rapidly improve your effectiveness as a Product Manager · Tips and tricks to gain credibility and visibility with company executives

How to Accelerate Your PM Career, Part 3: Five Critical Strategies to Succeed...

How to Accelerate Your PM Career, Part 3: Five Critical Strategies to Succeed...

How to Accelerate Your PM Career, Part 3: Five Critical Strategies to Succeed...

AIPMM Administration

In the Product Management profession there are certain mistakes that can completely derail your career. Make the wrong move and you may be forced to leave your company and may even have the mistake follow you for years to come. Thankfully, this webcast will help you avoid the five most common Product Management sins. In this webcast we will share the biggest mistakes that 280 Group has seen others make. This is a must-attend webcast for anyone serious about making their Product Management career successful. All attendees will also receive a career planning template to help address individual goals, strengths and weaknesses, career challenges and more. Use your completed career planning form as a personalized guide to immediately spring you into action and catapult yourself up the ranks. What You Will Learn: · The most common career-limiting Product Management mistakes · How to avoid them in your own efforts · Situations and people to avoid so your career isn’t slowed down

How to Accelerate Your PM Career, Part 2: Five Deadly Product Management Sins

How to Accelerate Your PM Career, Part 2: Five Deadly Product Management Sins

How to Accelerate Your PM Career, Part 2: Five Deadly Product Management Sins

AIPMM Administration

Why do some Product Managers get promoted rapidly, while others take years to move up? Often, it’s not because they work harder or are more talented. Many times, it is simply because they have created a clear career plan and leveraged learnings from the mistakes of others. In this webcast we will discuss tips and strategies to specifically increase the velocity of your Product Management career. All attendees will also receive a career planning template to help address individual goals, strengths and weaknesses, career challenges and more. Use your completed career planning form as a personalized guide to immediately spring you into action and catapult yourself up the ranks. What You Will Learn: Specific tips on what you can start doing now to advance Tools you should master to help grow your career Tips to help differentiate yourself from other Product Managers

How to Accelerate Your PM Career #1: Top Strategies to Advance Rapidly

How to Accelerate Your PM Career #1: Top Strategies to Advance Rapidly

How to Accelerate Your PM Career #1: Top Strategies to Advance Rapidly

AIPMM Administration

Product managers understand the need to be able to plan and forecast delivery dates. It is one of the foundations of building confidence with management to allow the team greater autonomy. Further, if you can’t predict release dates, it is hard to have crucial conversations with management about tradeoffs, and with Marketing about launch dates. In this webcast, Agile and Lean product management expert Greg Cohen will take you beyond story points and clear-up misconceptions about Agile planning. He will cover how to use the data to put control back in your hands as a product manager using a process that works across most types of Agile teams. To get the most out of this talk, you should have experience working in an agile development environment. You Will Learn: How to get better clarity and a deeper understanding of Agile planning How to better predict release dates that drive your conversations with management The importance of using data to plan releases and how it sets you up for success with Agile teams

Predictable delivery

Predictable delivery

Predictable delivery

AIPMM Administration

Over the last three parts of our webcasts, we’ve explored key topics in more depth that make the difference between an ordinary PM and one that shoots for the stars. In this last session, Pamela Schure explores how to put your team in the right position to bring great products to market. She’ll tackle what it takes to get the most out of your team, encouraging and using diverse ideas from everyone to encourage a stronger team dynamic. How do you gain 100% engagement, and influence them to set their expectations high? How do you keep both technical and non-technical members on board? From the intern who’s helping over the summer to the head of a stakeholder team, it’s tricky keeping everyone on message and on task. She’ll guide you in tactics that work with teams large and small. Any discussion of team success includes understanding what it means to manage up. If you want to ensure the best shot at success for your team and product, you must turn execs into sponsors and supporters of your team’s efforts. Join us to discover new ways of looking at teamwork and leadership. You Will Learn How To: Develop key strategies to build team success Create a strong team dynamic by leveraging diverse ideas from the team Achieve high team engagement in both large and small teams Build executive support for your product

Becoming Expert: Are you the Product Leader Your Team Needs

Becoming Expert: Are you the Product Leader Your Team Needs

Becoming Expert: Are you the Product Leader Your Team Needs

AIPMM Administration

nsure your organization structure, roles, responsibilities, processes, and tools are streamlined and aligned with your mission and vision to help you achieve your desired goals and objectives. Continue with Linda in the series to learn how to: Assess your organization, identify any gaps in the core activities, and streamline the workflow Ensure your corporate culture is well communicated and applied throughout your organization Define and measure goals, objectives, and initiatives based on the balanced scorecard framework

Organizational Effectiveness - Organizational Development and Effectiveness

Organizational Effectiveness - Organizational Development and Effectiveness

Organizational Effectiveness - Organizational Development and Effectiveness

AIPMM Administration

The Business Model Canvas is a strategic management and lean startup framework for developing new or documenting existing business models. It is a simple and practical tool with elements describing a firm's or product's value proposition, infrastructure, customers, and finances. Tune in with Linda to learn how to: Define and build the building blocks of any type of business or project Define the value propositions for various customer segments and positioning Ensure the continuity and sustainability of your business or project

The business model canvas as an organizational management tool

The business model canvas as an organizational management tool

The business model canvas as an organizational management tool

AIPMM Administration

Having reliable data to drive your product’s strategy and features can mean the difference between your product (and your career) failing or succeeding. In this webcast Colleen O-Rourke will cover how to be not merely data-driven but become insight-driven when making your product decisions. Topics covered will include why it is so critical, dealing with lots of data, setting the right goals, collecting data through interviews and the voice of the customer, A/B testing, finance basics, how to analyze the data for real insights, and using reports to convey the key findings. Things you will learn: · The critical importance of data-driven Product Management · How to collect data from many sources · Using qualitative data, like interviews and Voice of the Customer research · Setting the right goals to manage handling lots of data · So What? How to analyze the data for real insights · Making the case – best practices and tips About Colleen O’Rourke Colleen O’Rourke is a Principal Consultant and Trainer at 280 Group. She has 20 years of experience in the technology business, working in engineering as well as program and product management in startups to Fortune 500 companies. Colleen’s diverse experience includes complex CAD software platforms, project management SAAS systems, and hardware products and consumables manufactured in the US. From this broad experience, Colleen is able to quickly diagnose product management challenges that companies face, and implement solutions leading to great teams, great products, and revenue growth. Colleen has obtained the following certifications from the Association of International Product Marketing and Management (AIPMM): Certified Product Manager (CPM) and Agile Certified Product Manager (ACPM). She also holds professional coaching certifications including Certified Professional Co-Active Coach (CPCC) from The Coaches Training Institute and Associate Professional Coach (ACC) from the International Coaching Federation. Colleen has a BS in Computer Science from Merrimack College, and graduated with honors with an MBA in Strategic Leadership from Dominican University.

Becoming Expert: From Data-Driven to Insight-Driven Product Management – A Cr...

Becoming Expert: From Data-Driven to Insight-Driven Product Management – A Cr...

Becoming Expert: From Data-Driven to Insight-Driven Product Management – A Cr...

AIPMM Administration

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In the annals of unsolved crimes, the Hinterkaifeck Murders stand as a haunting testament to the enigmatic and macabre. This chilling incident, which occurred in rural Germany in 1922, continues to captivate the imagination of investigators, historians, and true crime enthusiasts alike. The events that transpired at Hinterkaifeck, a remote farmstead located about 70 kilometers north of Munich, remain shrouded in mystery, with numerous unanswered questions lingering over the decades.

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Instant digital issuance (IDI) creates a pre-activated digital version of a new or reissued card before physical card delivery. These digital cards, available for immediate use in a digital wallet for online shopping, are highly popular with consumers, especially younger, tech-savvy cardholders. The right customer communications for Instant Digital Issuance (IDI) can boost engagement and spend. Our card marketing experts have assembled an IDI overview with definitions and best practices for the critical first touch, including examples from Chase, SoFi, Venmo, Affirm, Bank of America and Chime.

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Social media, ppt. Features, characteristics

Social media, ppt. Features, characteristics

AI is transforming the marketing landscape by pioneering the creation of dynamic marketing videos, crafting compelling stories in real-time, and developing automated, personalized responses based on intricate customer data analysis. With advanced machine learning and natural language processing capabilities, AI tools are now adept at producing engaging and highly targeted video content that resonates with the audience's specific interests and behaviors. These AI systems can analyze viewer reactions and engagement metrics to refine video elements, ensuring each story is more captivating than the last. Furthermore, AI excels in real-time storytelling, adapting narratives on the fly to maintain viewer interest and engagement. It can also interpret and respond to customer interactions with personalized messages, offering solutions, recommendations, or information tailored to each individual's unique journey and preferences. This level of personalization and adaptability in video marketing was once a distant dream but is now a powerful reality, thanks to AI's continuous evolution and learning.

Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...

Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...

Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Making small changes to your website's text for A/B tests often disappoints. Moreover, catering to diverse audiences presents its own set of hurdles. With AI capabilities like GPTs, you can tackle this challenge head-on. However, GPTs come with a blank canvas - it's up to you to define their style. In this enlightening session, Brian Massey, Managing Partner at Conversion Sciences, will unveil the secrets to crafting precise, testable, and compelling copy that speaks directly to your site's diverse prospects. Learn how to put these strategies to the test on your homepage, landing pages, or eCommerce product pages for maximum impact.

The Science of Landing Page Messaging.pdf

The Science of Landing Page Messaging.pdf

The Science of Landing Page Messaging.pdf

How to Leverage Behavioral Science Insights for Direct Mail Success

How to Leverage Behavioral Science Insights for Direct Mail Success

How to Leverage Behavioral Science Insights for Direct Mail Success

Let’s be honest. Improvements in search rankings and organic traffic don’t always translate into sales. Yet, you spend the majority of your SEO resources on driving rankings and traffic. What if you built your SEO content with conversion in mind from the beginning? You’d generate more organic traffic that actually converts into revenue! Join 20-year search marketing veteran as he unveils his framework for developing SEO content with conversion in mind every step of the way ‒ from keyword strategy to content development and publication. Takeaways: Tactics and benchmarks for SEO content that converts in 2024 Page layouts and content formats that convert organic traffic Crafting keyword strategy and calls-to-action for conversion

SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand

SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand

SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Join Raquel Serrano, Senior Web Analyst & CRO at LYNX, as she uncovers the secrets hidden within GA4 reports like Funnel Exploration, Path Exploration, and User Explorer to uncover bottlenecks and opportunities in user journeys, particularly for non-e-commerce websites. Discover Where Users Encounter Hurdles: Learn how to leverage GA4 to pinpoint where users face challenges on your website, such as during sign-ups or form submissions. Gain insights to enhance these areas and streamline the user experience. Identify Optimal Paths: Utilize GA4 to analyze user pathways on your site, distinguishing effective routes from less successful ones. Enhance successful paths and optimize or eliminate ineffective ones for improved user engagement.

Uncover Insightful User Journey Secrets Using GA4 Reports

Uncover Insightful User Journey Secrets Using GA4 Reports

Uncover Insightful User Journey Secrets Using GA4 Reports

In a world where storytelling happens behind screens instead of around campfires, it’s easy for today’s marketers to lose touch with the powerful way stories can resonate with audiences. Whether you’re tasked with writing to your peers, your partners, your investors, or your customers, this presentation will empower you to more clearly imagine the context of your key readers and produce content that will echo their emotions, speak their language, and leave a lasting impression. Join content marketer, keynote speaker, and best-selling author Ryan Brock for a practical training session, where you’ll learn: • How to utilize market research and tools to gain valuable insight into your most important audiences’ immediate context. • How to use emotional language effectively to build a genuine connection with your audiences in the moment they need you the most. • How to communicate key value propositions from the perspective of your target audience and stick with them long after they’ve stopped reading.

Campfire Stories - Matching Content to Audience Context - Ryan Brock

Campfire Stories - Matching Content to Audience Context - Ryan Brock

Campfire Stories - Matching Content to Audience Context - Ryan Brock

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

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In her talk, Natalia will introduce the absolute essentials of the International SEO Strategy, Process and Execution. Through the 5 essential International SEO tools we will also learn about the international SEO mindset, which is no less important than the toolset itself. From troubleshooting, data analysis, rank tracking and improvement implementation, we will cover the must-haves between the tools, that at the same time, don't break the bank. Without going too far away from Google, we will touch base on tools that are also relevant to Baidu and Yandex SEO tasks. Never done any International SEO before? Perfect! This talk will equip you with actionable steps to go and try the international SEO approach yourself, for the very first time! A seasoned SEO expert who has done International in the past? Make sure your tools and approaches are up to date. As with any SEO area, International SEO is never boring.

Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15

Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15

Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15

personal branding kit for music business

personal branding kit for music business

personal branding kit for music business

In 2024, voice SEO will dominate as users interact hands-free, emphasizing long-tail keywords and natural language. Mobile optimization remains crucial for Google's mobile-first indexing, ensuring seamless experiences. Video SEO gains prominence by captivating audiences and boosting engagement. These are some of the SEO trends you have to be updated with because Google in its constant effort to tackle spam is focusing on quality content. Read more at: https://banyanbrain.com/seo-trends/

Major SEO Trends in 2024 - Banyanbrain Digital

Major SEO Trends in 2024 - Banyanbrain Digital

Major SEO Trends in 2024 - Banyanbrain Digital

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First Things First: Building and Effective Marketing Strategy Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success. Key Takeaways: -Recognize the critical role of strategy in marketing -Learn our approach for building an actionable, effective marketing strategy -Receive templates and guides for developing a marketing strategy

Digital Strategy Master Class - Andrew Rupert

Digital Strategy Master Class - Andrew Rupert

Digital Strategy Master Class - Andrew Rupert

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

SEO in a World of AI Presentation Description (150 words max): Author and Adjunct Professor Steve Wiideman presents a holistic masterclass on search engine optimization for the constantly changing search engine results. Learn how to prepare your website for generative AI, increase visibility in social search, and double-down on timeless SEO principles. Disciplines covered include technical SEO, content strategy and webpage optimization, off-page SEO, and optimizing for generative AI search. Key Takeaways: 1. Have a plan to prepare for search generative experience (SGE) 2. Discover techniques to be found in TikTok, Instagram, and YouTube for Gen Z and Gen Alpha 3. Get a foundation refresher for core SEO best practices in tech, content, and off-page SEO

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

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Unraveling the Mystery of the Hinterkaifeck Murders.pptx

Unraveling the Mystery of the Hinterkaifeck Murders.pptx

Unraveling the Mystery of the Hinterkaifeck Murders.pptx

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Instant Digital Issuance: An Overview With Critical First Touch Best Practices

Instant Digital Issuance: An Overview With Critical First Touch Best Practices

Instant Digital Issuance: An Overview With Critical First Touch Best Practices

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Social media, ppt. Features, characteristics

Social media, ppt. Features, characteristics

Social media, ppt. Features, characteristics

Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...

Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...

Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...

The Science of Landing Page Messaging.pdf

The Science of Landing Page Messaging.pdf

The Science of Landing Page Messaging.pdf

How to Leverage Behavioral Science Insights for Direct Mail Success

How to Leverage Behavioral Science Insights for Direct Mail Success

How to Leverage Behavioral Science Insights for Direct Mail Success

SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand

SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand

SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand

Uncover Insightful User Journey Secrets Using GA4 Reports

Uncover Insightful User Journey Secrets Using GA4 Reports

Uncover Insightful User Journey Secrets Using GA4 Reports

Campfire Stories - Matching Content to Audience Context - Ryan Brock

Campfire Stories - Matching Content to Audience Context - Ryan Brock

Campfire Stories - Matching Content to Audience Context - Ryan Brock

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Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15

Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15

personal branding kit for music business

personal branding kit for music business

personal branding kit for music business

Major SEO Trends in 2024 - Banyanbrain Digital

Major SEO Trends in 2024 - Banyanbrain Digital

Major SEO Trends in 2024 - Banyanbrain Digital

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Digital Strategy Master Class - Andrew Rupert

Digital Strategy Master Class - Andrew Rupert

Digital Strategy Master Class - Andrew Rupert

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

SEO Master Class - Steve Wiideman, Wiideman Consulting Group