The Integral Role of Product Marketing in Achieving Product Success

•

77 j'aime•125 vues

AIPMM Administration

The document discusses the benefits of meditation for reducing stress and anxiety. Regular meditation practice can help calm the mind and body by lowering heart rate and blood pressure. Studies have shown that meditating for just 10-20 minutes per day can have significant positive impacts on both mental and physical health over time.

The Integral Role of Product Marketing in Achieving Product Success

The Integral Role of Product Marketing in Achieving Product Success

The Integral Role of Product Marketing in Achieving Product Success

The Integral Role of Product Marketing in Achieving Product Success

The Integral Role of Product Marketing in Achieving Product Success

The Integral Role of Product Marketing in Achieving Product Success

The Integral Role of Product Marketing in Achieving Product Success

The Integral Role of Product Marketing in Achieving Product Success

The Integral Role of Product Marketing in Achieving Product Success

The Integral Role of Product Marketing in Achieving Product Success

The Integral Role of Product Marketing in Achieving Product Success

The Integral Role of Product Marketing in Achieving Product Success

The Integral Role of Product Marketing in Achieving Product Success

The Integral Role of Product Marketing in Achieving Product Success

The Integral Role of Product Marketing in Achieving Product Success

The Integral Role of Product Marketing in Achieving Product Success

The Integral Role of Product Marketing in Achieving Product Success

The Integral Role of Product Marketing in Achieving Product Success

The Integral Role of Product Marketing in Achieving Product Success

The Integral Role of Product Marketing in Achieving Product Success

The Integral Role of Product Marketing in Achieving Product Success

The Integral Role of Product Marketing in Achieving Product Success

The Integral Role of Product Marketing in Achieving Product Success

The Integral Role of Product Marketing in Achieving Product Success

The Integral Role of Product Marketing in Achieving Product Success

The Integral Role of Product Marketing in Achieving Product Success

The Integral Role of Product Marketing in Achieving Product Success

The Integral Role of Product Marketing in Achieving Product Success

The Integral Role of Product Marketing in Achieving Product Success

The Integral Role of Product Marketing in Achieving Product Success

The Integral Role of Product Marketing in Achieving Product Success

The Integral Role of Product Marketing in Achieving Product Success

The Integral Role of Product Marketing in Achieving Product Success

The Integral Role of Product Marketing in Achieving Product Success

The Integral Role of Product Marketing in Achieving Product Success

The Integral Role of Product Marketing in Achieving Product Success

Contenu connexe

Plus de AIPMM Administration

iPhone or Android? Half full or half empty? DCU or MCU? Is one ‘better’ or can they co-exist? Questions like these are sure to stir emotions, invoke strong points of view, and heated discussion. For product professionals, perhaps the most frequently debated issue – the one we can’t ever seem to escape is: Product Manager or Product Owner? Or Both? Why are there two roles that seem to be so closely related, yet are different? Do we need them both or can one person do both jobs? We could simply say that ‘Product Managers are externally focused on discovery and strategy while Product Owners are internally focused on delivery and execution,’ but that belies the nuance of the roles, and how they interact. We’re going to give you a practical orientation to navigating these roles as an individual contributor, and as a product leader. And we’re going to have some fun in the process! What You Will Learn: How the Product Manager and Product Owner Roles compare in scope and key responsibilities – and where they overlap. When to keep these roles separate, and when it’s best to combine them into a single role, and what the trade-offs are. What to do if you are in one of these roles and must work with the other role. Where each of the above approaches has worked well, with real-world examples

Product Manager vs Product Owner

Product Manager vs Product Owner

Product Manager vs Product Owner

AIPMM Administration

We know one of the biggest challenges Product Managers face is writing detailed requirements that empower your teams to create customer-centric products. In our previous webcast, Writing Product Requirements That Amplify Customer Needs, Colleen O’Rourke gave you a good foundation to build your requirements informed by customer research. Since you asked so many great questions during the discussion, we knew we should spend more time on this important topic. You wanted to know more about the practical ways to write effective requirements, how to justify the ROI of features, and how to address the challenges of effectively defining a Minimal Viable Product (MVP). In this month’s webcast, Tom Evans will dive deeper into these challenges. He’ll share tips and tricks that he has learned over the years to help you enable more effective team dynamics between product management and product development to ensure you are delivering meaningful value to your customers. What You Will Learn: How to use Story Mapping to refine problem scenarios and break down epics into user stories that create clarity across your team How to optimize the distribution of responsibilities on requirements How to think creatively about MVPs for new products and next generation products How to measure value delivery for products and features

Writing Product Requirements: Part 2 Increasing ROI and Alignment

Writing Product Requirements: Part 2 Increasing ROI and Alignment

Writing Product Requirements: Part 2 Increasing ROI and Alignment

AIPMM Administration

In our previous webcast, Robyn Brooks explored using Voice of the Customer techniques to better understand your customers’ needs to find “moments of truth,” and identify how your product can help them along their customer journey. But how do you take the insights that you gather during this process and convert them into detailed requirements that empower your teams to create customer-centric products? This month, Colleen O’Rourke will discuss the next steps that Product Managers must take to transform their market research insights into actionable product requirements. We’ll also look at the relationship between requirements and innovation, and how to ensure that you’re writing requirements that drive more meaningful solutions. What You Will Learn: • How to write requirements for both Agile and Waterfall processes • The spectrum of information that makes up “requirements” and which of these the Product Manager is responsible for • The key tools that every Product Manager should know to document requirements in detail • Tips, tricks, and pitfalls to avoid when writing requirements

Writing product requirements that amplify customer needs

Writing product requirements that amplify customer needs

Writing product requirements that amplify customer needs

AIPMM Administration

According to the MIT Sloan Management Review, over 50% of new product launches fail. Ouch. One major contributor to these failures is not understanding customer needs. Learning how to effectively conduct Voice of the Customer (VoC) research can help you significantly reduce your odds of failure. Insights you develop from VoC activities are critical to understanding customer needs and validate that you are delivering a superior customer experience. But how can you do this effectively? There are many approaches to conducting a VoC program. While each technique is valuable, the most powerful program includes directly interacting with the customers in your target market segments. If you are truly vested in becoming more customer-oriented, join our webinar so you can learn to develop a structured approach to gain customer insights. When properly gathered and analyzed, customer insights will enable you to develop products that deliver a stronger value proposition and increase your chances of their success. They typically generate more revenue and are more profitable too!

Harnessing the Voice of the Customer

Harnessing the Voice of the Customer

Harnessing the Voice of the Customer

AIPMM Administration

Maybe you just landed a Product Manager Interview… Congratulations! You’re on the verge of taking the next step in one of the most exciting and fastest-growing careers today. What do you do now? If you’re like most people, you Google the company you’re interviewing with the term “product manager interview”. You scour typical product manager interview questions they ask and highly curated suggested answers. You memorize some and try to present yourself as the “perfect Product Manager”. Your stress level is likely to increase and hopefully you will be a bit more prepared. But is that all it takes? Join our webinar where we’ll discuss how to enhance your instincts and provide a framework for you to be at your best in a Product Management interview process. Learn the types of questions to expect and which experiences in your background you need to emphasize (or de-emphasize). We’ll discuss the preparation and research you will need to perform so you can best present yourself as the best candidate for the role. We want you to have the tools you need, specific to the type of company you are interviewing for and specific to your experience level. AND, with the impact of COVID-19 and the prevalence of virtual interviews done remotely, you will take away concepts and constructs that ensure you can present yourself most effectively in this new world of interviewing. Learn these actionable tips from Kenny Kranseler, who has interviewed hundreds and hired dozens of Product Managers at companies like Microsoft, Amazon, and burgeoning startups. What You Will Learn: • The skills a company is looking for in a prospective PM and potential biases you face based on your background • The types of questions you will be asked and frameworks for how to prepare so you can put your best foot forward • How to alter your interview preparation to shine in the new world of remote/virtual interviewing

Get Hired: Interview Like a Pro for a Product Manager Job (Remotely!)

Get Hired: Interview Like a Pro for a Product Manager Job (Remotely!)

Get Hired: Interview Like a Pro for a Product Manager Job (Remotely!)

AIPMM Administration

Lean and Agile models are great tools for “how” you manage a development project. But they offer little insights for the other critical, high-stakes decisions for a coherent, compelling product. The other key questions are “what?”, “who?” and “why?”. More iterations faster is the wrong tool for these decisions. Increase your chances of winning by creating a great market fit quickly and deliver a compelling product to Market Leaders - while reducing your biggest project risks. Mitigate your biggest risks delivering high-stakes projects. First Risk First project management decision model

Lean is Not Enough. Land Compelling with the Right Buyer - Fast Part 3: Faste...

Lean is Not Enough. Land Compelling with the Right Buyer - Fast Part 3: Faste...

Lean is Not Enough. Land Compelling with the Right Buyer - Fast Part 3: Faste...

AIPMM Administration

Lean and Agile models are great tools for “how” you manage a development project. But they offer little insights for the other critical, high-stakes decisions for a coherent, compelling product. The other key questions are “what?”, “who?” and “why?”. More iterations faster is the wrong tool for these decisions. Increase your chances of winning by creating a great market fit quickly and deliver a compelling product to Market Leaders - while reducing your biggest project risks. Develop a truly compelling product with great market fit – with value beyond a technically viable “MVP”– in a fraction of the time. Market Fit Fast value model and Minimum Compelling Offering release concept.

Lean is Not Enough. Land Compelling with the Right Buyer - Fast Part 2: Viabl...

Lean is Not Enough. Land Compelling with the Right Buyer - Fast Part 2: Viabl...

Lean is Not Enough. Land Compelling with the Right Buyer - Fast Part 2: Viabl...

AIPMM Administration

In this second part of a two-part series, we’re going to continue covering one of the areas of Product Management that PMs find challenging – how to understand and beat the competition. Our Product Management Skills – Benchmark Report from 2019 identified Competitive Analysis as one of the three areas that Product Managers find most challenging. Problem is, effective Competitive Analysis can make the difference between a product that just does its job well, and a product that dominates the market. It’s a skill every Product Manager should perform with ease, so that they can both build the best products possible and promote them effectively to satisfy their customers before their competitors do. Whether you’re a Digital Product Manager whose customers expect competitive gaps to be closed quickly, or you have a physical product with more traditional concerns, we’ll help you develop a plan to slay your competitors! In Part 1 of this series, we presented the big picture of Competitive Analysis, and identified the nine different dimensions of research and analysis needed to get a thorough understanding of the competitive landscape. In Part 2, we’ll review the final five dimensions of analysis in more depth, and complete the survey of critical tools and frameworks to use. We’ll discuss how to make Competitive Analysis a regular part of your work without breaking a sweat, and how to turn analysis into actionable insights to both build products that matter, and market them most effectively. What You Will Learn: Specific tools and techniques for the last five dimensions of Competitive Analysis so that you can put them to work right away Answer the critical question of Product Management: So What? Now that you understand the competitive landscape, you’ll learn how to apply Competitive Insights that drive product and marketing strategy Learn best practices and processes to make Competitive Analysis a regular part of your Product Management work week, so that you’re always on top, building products that matter

Beat the Competition, Part 2: Driving a Product Strategy that Wins

Beat the Competition, Part 2: Driving a Product Strategy that Wins

Beat the Competition, Part 2: Driving a Product Strategy that Wins

AIPMM Administration

90% of the people you talk to are harmful to your new project. Engage the RIGHT people to create a compelling offering - faster. There is a small but key group of people within every market that most strategies are blind to. This group leads the mass-market by adopting and proving new high-impact concepts. We call these people Gateway Adopters. Patrick Hogan developed this battle-tested approach to delivering compelling offerings NOW. Leverage insights from 100’s of interviews, 400,000+ data points and over 3,800 high stakes projects - so you can understand: That demographics are not enough The market-leading Gateway Adopters in your market How to find, engage, Market and Sell to the people most likely to buy Generate revenues faster by delivering compelling market-fit 75% sooner This is one session of the three-part series; Lean is not enough. Land compelling with the right buyer – fast. The next sessions in this series covers: Viable is not enough. Develop a truly compelling product with great market fit – with value beyond a technically viable “MVP”– in a fraction of the time. Market Fit Fast value model and Minimum Compelling Offering release concept. Faster sprints is not the answer. Mitigate your biggest risks delivering high-stakes projects. First Risk First project management decision model

Lean is Not Enough. Land Compelling with the Right Buyer - Fast (Part 1)

Lean is Not Enough. Land Compelling with the Right Buyer - Fast (Part 1)

Lean is Not Enough. Land Compelling with the Right Buyer - Fast (Part 1)

AIPMM Administration

In this first part of a two-part series, we’re going to visit one of the areas of Product Management that PMs find challenging – how to understand and beat the competition. Our Product Management Skills - Benchmark Report from 2019 identified Competitive Analysis as one of the three areas that Product Managers find most challenging. Problem is, effective Competitive Analysis can make the difference between a product that just does its job well, and a product that dominates the market. It’s a skill every Product Manager should perform with ease, so that they can both build the best products possible and promote them effectively to satisfy their customers before their competitors do. Whether you’re a Digital Product Manager whose customers expect competitive gaps to be closed quickly, or you have a physical product with more traditional concerns, we’ll help you develop a plan to slay your competitors! In Part 1 of this series, we will go over the big picture of Competitive Analysis, identifying the nine different dimensions of research and analysis you can conduct to get a thorough understanding of the competitive landscape. We’ll discuss identifying which competitors matter most, and how to deeply understand your key competitors. Don’t miss Part 2 in this series, where we’ll complete the survey of critical tools and frameworks to use, show how to make Competitive Analysis a regular part of your work without breaking a sweat, and explain how to turn analysis into actionable insights. These insights will enable you to build products that matter, and to market them more effectively. What You Will Learn: Nine dimensions of Competitive Analysis, so you get a holistic view of your competitors How Competitive Analysis can inform your Product Planning, Delivery, and Marketing Strategy work Specific tools and techniques for the first four dimensions of Competitive Analysis so that you can put them to work right away

Beat the Competition, Part 1: Nine Tools to Know Thine Enemy

Beat the Competition, Part 1: Nine Tools to Know Thine Enemy

Beat the Competition, Part 1: Nine Tools to Know Thine Enemy

AIPMM Administration

What makes a great Product Management LinkedIn profile? Come and find out in this webcast as we explore the top 10 things you can do to rock your LinkedIn profile. With over 10 years of experience recruiting and hiring talent, Mira Wooten will share her insights on what gets your LinkedIn profile noticed by recruiters, hiring managers, and even much wanted talent. Bring questions about your LinkedIn profile to the webcast and get them answered. All attendees will also receive a career planning template to help address individual goals, strengths and weaknesses, career challenges and more. Use your completed career planning form as a personalized guide to immediately spring you into action and catapult yourself up the ranks. You Will Learn How to Position Your LinkedIn Profile to: Network with industry experts Get noticed by recruiters Change industries or job function Move into a leadership role Tell a story of your interests and passion

How to Accelerate Your PM Career, Part 5: Building a Rocking LinkedIn PM Profile

AIPMM Administration

Are you stepping up and being a Product Management leader in your job? If not, you’re shortchanging not only yourself and your career, but also your entire team. Every product needs a true leader and true champion that can make sure it has the best chances of success. And as the Product Manager, that’s the role that you need to fill. This webcast will cover what leadership is, styles of leadership, and the unique challenges of being a Product Management leader. All attendees will also receive a career planning template to help address individual goals, strengths and weaknesses, career challenges and more. Use your completed career planning form as a personalized guide to immediately spring you into action and catapult yourself up the ranks. What You Will Learn: Leadership styles Increasing your team’s perception of you as a leader Unique challenges of leading for Product Managers

How to Accelerate Your PM Career, Part 4: Becoming a PM Leader

How to Accelerate Your PM Career, Part 4: Becoming a PM Leader

How to Accelerate Your PM Career, Part 4: Becoming a PM Leader

AIPMM Administration

Success in your Product Management career is no accident. The people who advance rapidly and rise above the crowd usually have plans and strategies in place to support achieving their goals. This webcast will give you five simple (yet critical) strategies that you can begin to employ immediately. If you are serious about becoming a Product Management leader and accelerating your career, then sign up now to reserve your spot. All attendees will also receive a career planning template to help address individual goals, strengths and weaknesses, career challenges and more. Use your completed career planning form as a personalized guide to immediately spring you into action and catapult yourself up the ranks. What You Will Learn: · Five strategies to employ to accelerate your Product Management career · Techniques to rapidly improve your effectiveness as a Product Manager · Tips and tricks to gain credibility and visibility with company executives

How to Accelerate Your PM Career, Part 3: Five Critical Strategies to Succeed...

How to Accelerate Your PM Career, Part 3: Five Critical Strategies to Succeed...

How to Accelerate Your PM Career, Part 3: Five Critical Strategies to Succeed...

AIPMM Administration

In the Product Management profession there are certain mistakes that can completely derail your career. Make the wrong move and you may be forced to leave your company and may even have the mistake follow you for years to come. Thankfully, this webcast will help you avoid the five most common Product Management sins. In this webcast we will share the biggest mistakes that 280 Group has seen others make. This is a must-attend webcast for anyone serious about making their Product Management career successful. All attendees will also receive a career planning template to help address individual goals, strengths and weaknesses, career challenges and more. Use your completed career planning form as a personalized guide to immediately spring you into action and catapult yourself up the ranks. What You Will Learn: · The most common career-limiting Product Management mistakes · How to avoid them in your own efforts · Situations and people to avoid so your career isn’t slowed down

How to Accelerate Your PM Career, Part 2: Five Deadly Product Management Sins

How to Accelerate Your PM Career, Part 2: Five Deadly Product Management Sins

How to Accelerate Your PM Career, Part 2: Five Deadly Product Management Sins

AIPMM Administration

Why do some Product Managers get promoted rapidly, while others take years to move up? Often, it’s not because they work harder or are more talented. Many times, it is simply because they have created a clear career plan and leveraged learnings from the mistakes of others. In this webcast we will discuss tips and strategies to specifically increase the velocity of your Product Management career. All attendees will also receive a career planning template to help address individual goals, strengths and weaknesses, career challenges and more. Use your completed career planning form as a personalized guide to immediately spring you into action and catapult yourself up the ranks. What You Will Learn: Specific tips on what you can start doing now to advance Tools you should master to help grow your career Tips to help differentiate yourself from other Product Managers

How to Accelerate Your PM Career #1: Top Strategies to Advance Rapidly

How to Accelerate Your PM Career #1: Top Strategies to Advance Rapidly

How to Accelerate Your PM Career #1: Top Strategies to Advance Rapidly

AIPMM Administration

Product managers understand the need to be able to plan and forecast delivery dates. It is one of the foundations of building confidence with management to allow the team greater autonomy. Further, if you can’t predict release dates, it is hard to have crucial conversations with management about tradeoffs, and with Marketing about launch dates. In this webcast, Agile and Lean product management expert Greg Cohen will take you beyond story points and clear-up misconceptions about Agile planning. He will cover how to use the data to put control back in your hands as a product manager using a process that works across most types of Agile teams. To get the most out of this talk, you should have experience working in an agile development environment. You Will Learn: How to get better clarity and a deeper understanding of Agile planning How to better predict release dates that drive your conversations with management The importance of using data to plan releases and how it sets you up for success with Agile teams

Predictable delivery

Predictable delivery

Predictable delivery

AIPMM Administration

Over the last three parts of our webcasts, we’ve explored key topics in more depth that make the difference between an ordinary PM and one that shoots for the stars. In this last session, Pamela Schure explores how to put your team in the right position to bring great products to market. She’ll tackle what it takes to get the most out of your team, encouraging and using diverse ideas from everyone to encourage a stronger team dynamic. How do you gain 100% engagement, and influence them to set their expectations high? How do you keep both technical and non-technical members on board? From the intern who’s helping over the summer to the head of a stakeholder team, it’s tricky keeping everyone on message and on task. She’ll guide you in tactics that work with teams large and small. Any discussion of team success includes understanding what it means to manage up. If you want to ensure the best shot at success for your team and product, you must turn execs into sponsors and supporters of your team’s efforts. Join us to discover new ways of looking at teamwork and leadership. You Will Learn How To: Develop key strategies to build team success Create a strong team dynamic by leveraging diverse ideas from the team Achieve high team engagement in both large and small teams Build executive support for your product

Becoming Expert: Are you the Product Leader Your Team Needs

Becoming Expert: Are you the Product Leader Your Team Needs

Becoming Expert: Are you the Product Leader Your Team Needs

AIPMM Administration

nsure your organization structure, roles, responsibilities, processes, and tools are streamlined and aligned with your mission and vision to help you achieve your desired goals and objectives. Continue with Linda in the series to learn how to: Assess your organization, identify any gaps in the core activities, and streamline the workflow Ensure your corporate culture is well communicated and applied throughout your organization Define and measure goals, objectives, and initiatives based on the balanced scorecard framework

Organizational Effectiveness - Organizational Development and Effectiveness

Organizational Effectiveness - Organizational Development and Effectiveness

Organizational Effectiveness - Organizational Development and Effectiveness

AIPMM Administration

The Business Model Canvas is a strategic management and lean startup framework for developing new or documenting existing business models. It is a simple and practical tool with elements describing a firm's or product's value proposition, infrastructure, customers, and finances. Tune in with Linda to learn how to: Define and build the building blocks of any type of business or project Define the value propositions for various customer segments and positioning Ensure the continuity and sustainability of your business or project

The business model canvas as an organizational management tool

The business model canvas as an organizational management tool

The business model canvas as an organizational management tool

AIPMM Administration

Having reliable data to drive your product’s strategy and features can mean the difference between your product (and your career) failing or succeeding. In this webcast Colleen O-Rourke will cover how to be not merely data-driven but become insight-driven when making your product decisions. Topics covered will include why it is so critical, dealing with lots of data, setting the right goals, collecting data through interviews and the voice of the customer, A/B testing, finance basics, how to analyze the data for real insights, and using reports to convey the key findings. Things you will learn: · The critical importance of data-driven Product Management · How to collect data from many sources · Using qualitative data, like interviews and Voice of the Customer research · Setting the right goals to manage handling lots of data · So What? How to analyze the data for real insights · Making the case – best practices and tips About Colleen O’Rourke Colleen O’Rourke is a Principal Consultant and Trainer at 280 Group. She has 20 years of experience in the technology business, working in engineering as well as program and product management in startups to Fortune 500 companies. Colleen’s diverse experience includes complex CAD software platforms, project management SAAS systems, and hardware products and consumables manufactured in the US. From this broad experience, Colleen is able to quickly diagnose product management challenges that companies face, and implement solutions leading to great teams, great products, and revenue growth. Colleen has obtained the following certifications from the Association of International Product Marketing and Management (AIPMM): Certified Product Manager (CPM) and Agile Certified Product Manager (ACPM). She also holds professional coaching certifications including Certified Professional Co-Active Coach (CPCC) from The Coaches Training Institute and Associate Professional Coach (ACC) from the International Coaching Federation. Colleen has a BS in Computer Science from Merrimack College, and graduated with honors with an MBA in Strategic Leadership from Dominican University.

Becoming Expert: From Data-Driven to Insight-Driven Product Management – A Cr...

Becoming Expert: From Data-Driven to Insight-Driven Product Management – A Cr...

Becoming Expert: From Data-Driven to Insight-Driven Product Management – A Cr...

AIPMM Administration

Plus de AIPMM Administration (20)

Product Manager vs Product Owner

Product Manager vs Product Owner

Product Manager vs Product Owner

Writing Product Requirements: Part 2 Increasing ROI and Alignment

Writing Product Requirements: Part 2 Increasing ROI and Alignment

Writing Product Requirements: Part 2 Increasing ROI and Alignment

Writing product requirements that amplify customer needs

Writing product requirements that amplify customer needs

Writing product requirements that amplify customer needs

Harnessing the Voice of the Customer

Harnessing the Voice of the Customer

Harnessing the Voice of the Customer

Get Hired: Interview Like a Pro for a Product Manager Job (Remotely!)

Get Hired: Interview Like a Pro for a Product Manager Job (Remotely!)

Get Hired: Interview Like a Pro for a Product Manager Job (Remotely!)

Lean is Not Enough. Land Compelling with the Right Buyer - Fast Part 3: Faste...

Lean is Not Enough. Land Compelling with the Right Buyer - Fast Part 3: Faste...

Lean is Not Enough. Land Compelling with the Right Buyer - Fast Part 3: Faste...

Lean is Not Enough. Land Compelling with the Right Buyer - Fast Part 2: Viabl...

Lean is Not Enough. Land Compelling with the Right Buyer - Fast Part 2: Viabl...

Lean is Not Enough. Land Compelling with the Right Buyer - Fast Part 2: Viabl...

Beat the Competition, Part 2: Driving a Product Strategy that Wins

Beat the Competition, Part 2: Driving a Product Strategy that Wins

Beat the Competition, Part 2: Driving a Product Strategy that Wins

Lean is Not Enough. Land Compelling with the Right Buyer - Fast (Part 1)

Lean is Not Enough. Land Compelling with the Right Buyer - Fast (Part 1)

Lean is Not Enough. Land Compelling with the Right Buyer - Fast (Part 1)

Beat the Competition, Part 1: Nine Tools to Know Thine Enemy

Beat the Competition, Part 1: Nine Tools to Know Thine Enemy

Beat the Competition, Part 1: Nine Tools to Know Thine Enemy

How to Accelerate Your PM Career, Part 5: Building a Rocking LinkedIn PM Profile

How to Accelerate Your PM Career, Part 4: Becoming a PM Leader

How to Accelerate Your PM Career, Part 4: Becoming a PM Leader

How to Accelerate Your PM Career, Part 4: Becoming a PM Leader

How to Accelerate Your PM Career, Part 3: Five Critical Strategies to Succeed...

How to Accelerate Your PM Career, Part 3: Five Critical Strategies to Succeed...

How to Accelerate Your PM Career, Part 3: Five Critical Strategies to Succeed...

How to Accelerate Your PM Career, Part 2: Five Deadly Product Management Sins

How to Accelerate Your PM Career, Part 2: Five Deadly Product Management Sins

How to Accelerate Your PM Career, Part 2: Five Deadly Product Management Sins

How to Accelerate Your PM Career #1: Top Strategies to Advance Rapidly

How to Accelerate Your PM Career #1: Top Strategies to Advance Rapidly

How to Accelerate Your PM Career #1: Top Strategies to Advance Rapidly

Predictable delivery

Predictable delivery

Predictable delivery

Becoming Expert: Are you the Product Leader Your Team Needs

Becoming Expert: Are you the Product Leader Your Team Needs

Becoming Expert: Are you the Product Leader Your Team Needs

Organizational Effectiveness - Organizational Development and Effectiveness

Organizational Effectiveness - Organizational Development and Effectiveness

Organizational Effectiveness - Organizational Development and Effectiveness

The business model canvas as an organizational management tool

The business model canvas as an organizational management tool

The business model canvas as an organizational management tool

Becoming Expert: From Data-Driven to Insight-Driven Product Management – A Cr...

Becoming Expert: From Data-Driven to Insight-Driven Product Management – A Cr...

Becoming Expert: From Data-Driven to Insight-Driven Product Management – A Cr...

Dernier

Alpha Media March 2024 Buyers Guide.pptx

Alpha Media March 2024 Buyers Guide.pptx

Alpha Media March 2024 Buyers Guide.pptx

How to utilize calculated properties in your HubSpot setups

How to utilize calculated properties in your HubSpot setups

How to utilize calculated properties in your HubSpot setups

personal branding kit for music business

personal branding kit for music business

personal branding kit for music business

Kraft Mac and Cheese campaign presentation

Kraft Mac and Cheese campaign presentation

Kraft Mac and Cheese campaign presentation

In a world where storytelling happens behind screens instead of around campfires, it’s easy for today’s marketers to lose touch with the powerful way stories can resonate with audiences. Whether you’re tasked with writing to your peers, your partners, your investors, or your customers, this presentation will empower you to more clearly imagine the context of your key readers and produce content that will echo their emotions, speak their language, and leave a lasting impression. Join content marketer, keynote speaker, and best-selling author Ryan Brock for a practical training session, where you’ll learn: • How to utilize market research and tools to gain valuable insight into your most important audiences’ immediate context. • How to use emotional language effectively to build a genuine connection with your audiences in the moment they need you the most. • How to communicate key value propositions from the perspective of your target audience and stick with them long after they’ve stopped reading.

Campfire Stories - Matching Content to Audience Context - Ryan Brock

Campfire Stories - Matching Content to Audience Context - Ryan Brock

Campfire Stories - Matching Content to Audience Context - Ryan Brock

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Instant digital issuance (IDI) creates a pre-activated digital version of a new or reissued card before physical card delivery. These digital cards, available for immediate use in a digital wallet for online shopping, are highly popular with consumers, especially younger, tech-savvy cardholders. The right customer communications for Instant Digital Issuance (IDI) can boost engagement and spend. Our card marketing experts have assembled an IDI overview with definitions and best practices for the critical first touch, including examples from Chase, SoFi, Venmo, Affirm, Bank of America and Chime.

Instant Digital Issuance: An Overview With Critical First Touch Best Practices

Instant Digital Issuance: An Overview With Critical First Touch Best Practices

Instant Digital Issuance: An Overview With Critical First Touch Best Practices

Brand experience Dream Center Peoria Presentation.pdf

AI is transforming the marketing landscape by pioneering the creation of dynamic marketing videos, crafting compelling stories in real-time, and developing automated, personalized responses based on intricate customer data analysis. With advanced machine learning and natural language processing capabilities, AI tools are now adept at producing engaging and highly targeted video content that resonates with the audience's specific interests and behaviors. These AI systems can analyze viewer reactions and engagement metrics to refine video elements, ensuring each story is more captivating than the last. Furthermore, AI excels in real-time storytelling, adapting narratives on the fly to maintain viewer interest and engagement. It can also interpret and respond to customer interactions with personalized messages, offering solutions, recommendations, or information tailored to each individual's unique journey and preferences. This level of personalization and adaptability in video marketing was once a distant dream but is now a powerful reality, thanks to AI's continuous evolution and learning.

Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...

Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...

Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

A.I. and The Social Media Shift - Mohit Rajhans

A.I. and The Social Media Shift - Mohit Rajhans

A.I. and The Social Media Shift - Mohit Rajhans

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Brand experience Peoria City Soccer Presentation.pdf

The+State+of+Careers+In+Retention+Marketing-2.pdf

The+State+of+Careers+In+Retention+Marketing-2.pdf

The+State+of+Careers+In+Retention+Marketing-2.pdf

Creator Influencer Strategy Master Class - Corinne Rose Guirgis

Creator Influencer Strategy Master Class - Corinne Rose Guirgis

Creator Influencer Strategy Master Class - Corinne Rose Guirgis

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Scaling your content production and workflow with AI Learn how to work smarter rather than harder to produce high-quality content at scale with the resources you already have. Make your team faster and more productive by incorporating AI-related tools and methodologies into your workflow. In this master class, you will learn about some of the dominant AI tools for research, content development and copywriting and how to use them to expand your capabilities with little to no investment other than time. The presentation will dispel some myths and provide the key steps to get you up and running with AI incorporated into your marketing workflow, whether for yourself or your clients. Key Takeaways: You will learn about the predominant AI tools, their strengths and weaknesses, where and how to use them in your marketing efforts, related best practices, missteps to avoid, and where and how to add automation to scale your ongoing marketing activities.

Generative AI Content Creation - Andrew Jenkins

Generative AI Content Creation - Andrew Jenkins

Generative AI Content Creation - Andrew Jenkins

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually. In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with: • Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes • A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success • Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast

Pillar-Based Marketing Master Class - Ryan Brock

Pillar-Based Marketing Master Class - Ryan Brock

Pillar-Based Marketing Master Class - Ryan Brock

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The countdown to the end of third-party cookies has begun in Google Chrome, and the impact will be big for those reliant on them for data collection. Are you ready? Check out the experts from CallRail and Workshop Digital as we dive into the impending changes driven by Google Chrome's upcoming phase-out, and how you can navigate the challenges of a post-third-party cookie world. You’ll learn: - What the death of third-party cookies means for your current marketing strategies. - What marketers should be doing to prepare for these changes. - Strategies for success and the importance of utilizing marketing tools with zero- or first-party cookie collection. Watch Ryan Johnson and Andrew Miller as they explore the differences between third- and first-party cookies, analyze the profound implications of this transition for marketers, and introduce innovative solutions and strategies for what you should do next. If you’re reliant on third-party data and want to unlock the secrets to navigating a world without third-party cookies, then this webinar is for you. Stay ahead of the game with the best marketing tools and ensure your tactics are primed for success in this new era of digital marketing.

Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies

Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies

Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies

Search Engine Journal

How to Leverage Behavioral Science Insights for Direct Mail Success

How to Leverage Behavioral Science Insights for Direct Mail Success

How to Leverage Behavioral Science Insights for Direct Mail Success

Join Raquel Serrano, Senior Web Analyst & CRO at LYNX, as she uncovers the secrets hidden within GA4 reports like Funnel Exploration, Path Exploration, and User Explorer to uncover bottlenecks and opportunities in user journeys, particularly for non-e-commerce websites. Discover Where Users Encounter Hurdles: Learn how to leverage GA4 to pinpoint where users face challenges on your website, such as during sign-ups or form submissions. Gain insights to enhance these areas and streamline the user experience. Identify Optimal Paths: Utilize GA4 to analyze user pathways on your site, distinguishing effective routes from less successful ones. Enhance successful paths and optimize or eliminate ineffective ones for improved user engagement.

Uncover Insightful User Journey Secrets Using GA4 Reports

Uncover Insightful User Journey Secrets Using GA4 Reports

Uncover Insightful User Journey Secrets Using GA4 Reports

Brand Strategy Master Class - Juntae DeLane

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

(Vivek)Call Us, 8448380779,Call girls in Delhi NCr – We Offer best in class call girls. escort Service At Affordable Price At low Rate with Space Night 8000 We Are One Of The Oldest Escort and Call girls Agencies in Delhi. You Will Find That Our Female Escorts Are Full Of Fun, Sexy And They Would Love Enjoy Your Company. We Have A Fantastic Selection Of Escort Ladies Available For In-Calls As Well As Out-Calls. Our Escorts Are Not Only Beautiful But All Have Great Personalities Making Them The Perfect Companion For Any Occasion. In-Call:- You Can Come At Our Place in Delhi Our place Which Is Very Clean Hygienic 100% safe Accommodation. Out-Call:- You have To Come Pick The Girl From My Place We Are Also Provide Door Step Services (Delhi Ncr, Noida, Gurgaon, Faridabad, Ghaziabad Note:- Pic Collectors Time Passers Bargainers Stay Away As We Respect The Value For Your Money Time And Expect The Same From You Hygienic:- Full Ac room And Clean Rooms Available In Hotel 24 * 7 Hourly In Delhi NCR More Details, With WhatsApp Number, +91-8448380779

BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service

BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service

BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service

Delhi Call girls

Call Girls In Majnu Ka Tilla (Delhi) Call or Whataap {+91-8377877756} Escorts Provide 24×7 Available With Room ☆☆TIMINGS 24 HOURS OPENS☆☆☆ Booking Now Gentleman Only:-Call Now Best High Class Normal Call Girls Escorts Service In Delhi NCR 24-7 Hours Available Service I provide In Delhi NCR Female Escorts Sex Service 100% Customers Satisfaction Guarantee VIP Profiles Top Grade Service 100% Cooperative All round Service ꧁❤8377877756❤꧂ InCall: – You Can Reach At Our Place in Delhi Our place Which Is Very Clean Hygienic 100% safe Accommodation OutCall: – Service For Out Call You Have To Come Pick The Girl From My Place. We Also Provide Door Step Services. Note: – Pic Collectors Time Passers And Bargainers Stay Away As We Respect The Value Of Your Money And Time And Expect The Same From You. 8377877756. Hygienic: – Full Ac Neat And Clean Rooms Available In Hotel 24 * 7 Hrs In Delhi NCR 8377877756. Place: – South Extension Nehru Place Saket Malviya Nagar Munirka Vasant Kunj Safdarjung Katwaria Sarai Lajpat Nagar Kalkaji Hauz Khas Mahipalpur Dwarka Karol Bagh Noida Gurgaon Faridabad All Outcall Only Hotel Service In Delhi Ncr 8377877756. We are providing. : – House Wife’s : – Private Independent House Wife’s : – Private Independent Collage Going Girls : – Corporate MNC Working Profiles : – Call Center Girls : – Live Band Girls : – Foreigners and Many More: – Independent Models Service type : – Incall Short 2500 : – Outcall Short 3500 : – Incall Night 8500 : – Outcall Night 95,00 For Pictures And Other Details Pls Whatsapp Me Otherwise Call Me Any Time Incall Outcall Both Are Services Available Door Step, House, Apartment, Guest House, Flate, All Star Hotel Available ꧁❤8377877756❤꧂ THANKS FOR VISITING. Booking 24×7 HRS

FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756

FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756

FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756

dollysharma2066

Dernier (20)

Alpha Media March 2024 Buyers Guide.pptx

Alpha Media March 2024 Buyers Guide.pptx

Alpha Media March 2024 Buyers Guide.pptx

How to utilize calculated properties in your HubSpot setups

How to utilize calculated properties in your HubSpot setups

How to utilize calculated properties in your HubSpot setups

personal branding kit for music business

personal branding kit for music business

personal branding kit for music business

Kraft Mac and Cheese campaign presentation

Kraft Mac and Cheese campaign presentation

Kraft Mac and Cheese campaign presentation

Campfire Stories - Matching Content to Audience Context - Ryan Brock

Campfire Stories - Matching Content to Audience Context - Ryan Brock

Campfire Stories - Matching Content to Audience Context - Ryan Brock

Instant Digital Issuance: An Overview With Critical First Touch Best Practices

Instant Digital Issuance: An Overview With Critical First Touch Best Practices

Instant Digital Issuance: An Overview With Critical First Touch Best Practices

Brand experience Dream Center Peoria Presentation.pdf

Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...

Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...

Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...

A.I. and The Social Media Shift - Mohit Rajhans

A.I. and The Social Media Shift - Mohit Rajhans

A.I. and The Social Media Shift - Mohit Rajhans

Brand experience Peoria City Soccer Presentation.pdf

The+State+of+Careers+In+Retention+Marketing-2.pdf

The+State+of+Careers+In+Retention+Marketing-2.pdf

The+State+of+Careers+In+Retention+Marketing-2.pdf

Creator Influencer Strategy Master Class - Corinne Rose Guirgis

Creator Influencer Strategy Master Class - Corinne Rose Guirgis

Creator Influencer Strategy Master Class - Corinne Rose Guirgis

Generative AI Content Creation - Andrew Jenkins

Generative AI Content Creation - Andrew Jenkins

Generative AI Content Creation - Andrew Jenkins

Pillar-Based Marketing Master Class - Ryan Brock

Pillar-Based Marketing Master Class - Ryan Brock

Pillar-Based Marketing Master Class - Ryan Brock

Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies

Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies

Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies

How to Leverage Behavioral Science Insights for Direct Mail Success

How to Leverage Behavioral Science Insights for Direct Mail Success

How to Leverage Behavioral Science Insights for Direct Mail Success

Uncover Insightful User Journey Secrets Using GA4 Reports

Uncover Insightful User Journey Secrets Using GA4 Reports

Uncover Insightful User Journey Secrets Using GA4 Reports

Brand Strategy Master Class - Juntae DeLane

BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service

BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service

BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service

FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756

FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756

FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756