Franchises do come in all sizes and are found in all industries, many with high repute and it is crucial that one invests in a brand that has built good reputation and has quite recognition among target group in that respective industry.

2. Franchise business is gaining a huge popularity among
businessmen as well as among new entrepreneurs. Its
popularity among others is mainly due to the readiness
of an idea, well proven business formula and reliability
even during unfavorable economic conditions.
Most commonly, when purchasing a franchise, individuals
look for a well reputed brand. Brands like McDonalds
and Subway come at a huge price. This does not
mean that a buyer, who has capacity of only certain
amount of funds, will not be able to invest in huge
brands. Franchises do come in all sizes and are found
in all industries, many with high repute. However, first
and foremost a buyer should decide on the industry
that he/she has more interest in or even passionate
about. It could be food, accessories, education or simply
dealership. Yet, it is crucial that one invests in a brand
that has built good reputation and has quite recognition
among target group in that respective industry.
How Buying a Well-
Known Brand Helps?

3. “A brand is the set of expectations,
memories, stories and relationships
that, taken together, account for a
consumer’s decision to choose one
product or service over another.” -
Seth Godin, Entrepreneur.
Why is Brand so
Important?

4. Consumers are most Comfortable with and are
Loyal to a business/company that they are most
familiar with. A well-established corporate image and
customer brand awareness ensures to reach out to
more customers, building awareness and consumer
loyalty. At the same time a brand that is not well
established, seek more from a franchisee, i.e.
resources such as man hours, finance and personnel
to build a brand name.
Why is Brand so
Important?

5. When a Franchise with Greater Global Presence
with a reputed brand name is bought, a franchisee’s
responsibility gets shared with more number of
franchise owners due to shared brand. Brand
becomes much more powerful, with more number of
franchises. The group advertising and sharing of ideas
could be achieved at optimum level and at a low cost.
Why is Brand so
Important?

6. In Recent Years, Franchisors build brand image at a
corporate level to tackle factors such as competition,
target market engagement and develop strategies in
marketing that benefits among others, franchises.
Many studies have indicated that there is a strong
correlation between marketing and customer relation.
Why is Brand so
Important?

7. However it is also important that a franchisee does not
get carried away with brand name; factors like ability to
deal with the product, interest and know how’s of the
product, also plays a vital role in franchise business.
Quite often, franchisees buy a well branded franchise
for its success and not give importance to their own
abilities and interests. This could cause issues not only
to a particular franchisee but entire chain under the
franchise. A few franchises might fail due to which the
brand itself might get affected. To ensure that such
situations do not arise, both franchisor and franchisees
should take logical steps to minimize the risk.
Franchisors usually have their own check list to sell
franchises, however as a franchisee, one should find an
area of expertise or undergo extensive training on the
subject matter. Confidence backed by enormous
business knowledge plays a vital role in success of
individual franchises. One should buy a business that
Brand should
Not be the
First Choice!!

8. The Indian Institute of Hardware and Technology
(IIHT) has strategically developed its brand name
and potential. Highly reputed in Asia and a few
countries in Africa and the Middle East, IIHT,builds
partnerships with individuals who are best fit for
the industry and have good business acumen. It
further also trains its partners extensively in the
initial days, so as to ensure that the brand name
strengthens benefiting not only the buyer and the
franchisor but also all the franchises of the chain.
IIHT has made available huge amount of resources
for the benefit of the individuals who are venturing
into franchises. Follow IIHT on LinkedIn
(http://www.linkedin.com/company/3079361?trk=tyah)
for access to resources and latest updates from
IIHT.

9. Corporate Headquarters
#15,Sri Lakshmi Complex, 4th Floor, St. Marks Road, Bangalore - 560 001. India
Tel: 91 80 6160 4545 Mobile: +91 93425 88999
e-mail: franchise@iihttechnologies.com web: www.iihttechnologies.com/