How Indoor Location Delights Shoppers and Boosts Retail Sales
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Find out how aisle411's indoor location technology can enable mobile retail, and drive purchases. aisle411 is the leading indoor location services platform for retailers, which includes some of the world’s top retailers and consumer brands as clients and partners servicing over 12,000 retail locations. Presented by Founder and CEO of aisle411, Nathan Pettyjohn, at Opus Research's Place Conference, 2014 (London).
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Similar to How Indoor Location Delights Shoppers and Boosts Retail Sales
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How Indoor Location Delights Shoppers and Boosts Retail Sales
- 1. 1 How Indoor Location Enables Mobile Retail Place London 2014 Nathan Pettyjohn | CEO | Aisle411 ©aisle411 2014
- 2. 2 $608,000,000,000 Lost In Retail Walk-Out Sales in 2014 ©aisle411 2014
- 3. 16% Loss of Sales = $608 Billion Globally Top 250 Retailers do $3.8 Trillion of In-Store Sales Delloite, 2014 ©aisle411 2014 3
- 4. 4 Imagine Delighting In-Store Shoppers within Seconds of their “Mobile Moment” ©aisle411 2014
- 5. 5 Delighting Shoppers with Indoor Location = More Store Visits & Bigger Baskets ©aisle411 2014
- 6. Agenda 6 Indoor Location Is Enabling Retail and Mobile • Key market drivers for Indoor Location • How Retailers can implement now • Use cases • Early adopter retailer KPIs • How to choose vendors ©aisle411 2014
- 7. 7 Powering indoor maps, search, location and analytics Coverage: 13,500 retail locations 2.3 Million products ©aisle411 2014
- 8. Aisle411 Solutions ©aisle411 2014 8
- 9. Key relationships within Search, Shopping and Location …and many more. ©aisle411 2014 9
- 10. 10 Key Market Drivers for Indoor Location ©aisle411 2014
- 11. iPhone Tech Evolution: Mobile and Wearables Android Fitbit iPad iPad Mini Google Tango / AR Apple Watch 2007 2008 2010 2011 2013 2014 11 2012 Android tablets Kindle fire Google Glass Galaxy Gear ©aisle411 2014
- 12. Mobile Overtakes Desktop ©aisle411 2014 12
- 13. 13 I’d rather give up, like, a kidney than my phone. Teenager Quoted in The Guardian ©aisle411 2014
- 14. 14 Trust, Speed and Timing ©aisle411 2014
- 15. 15 Shoppers Trust their Mobile Devices 73% of smartphone shoppers prefer to use their mobile for assistance in-store vs. an associate!! Delloite Digital, 2014 ©aisle411 2014
- 16. Why Shoppers Trust Mobile Familiarity and frequent interactions provide the basis for trust. The take-away: Shoppers turn to mobile because they use it frequently, and trust it to give them the best information. ©aisle411 2014 - Confidential 16
- 17. 17 Shoppers Will Share Positioning “If” 77% willing to share location if it provides enough value Swirl, 2014 ©aisle411 2014
- 18. 18 Shoppers Demand Speed of consumers will abandon an in-store purchase if they have to wait more than five minutes for services like helping them find products, answering questions, or checkout. 2014 Future Stores Conference - Seattle, WA 80% ©aisle411 2014
- 19. 19 Shoppers Demand Answers in “Mobile Moments” “In these mobile moments, they expect companies to understand their context and offer relevancy as well as both curated and streamlined experiences on mobile devices.” - Julie Ask, Forrester Research 2014 Forester, Re-Engineer Your Business For Mobile Moments 200 times per day people on average check their mobile device, i.e. “mobile moments” ©aisle411 2014
- 20. In-Store Buying Is Here to Stay 90% of retail purchases take place in-store Google Shopper Marketing Council, April 2013 ©aisle411 2014 20
- 21. Shoppers Use Mobile In-Store 84% of smartphone shoppers use their devices to help them shop while in-store Google Shopper Marketing Council, April 2013 ©aisle411 2014 21
- 22. Local Search Drives In-Store Visits 3 in 4 Who find local information in search results helpful are more likely to visit stores Google Shopper Marketing Council, April 2013 ©aisle411 2014 22
- 23. Mobile Use Frequency In-Store Drives Sales 25% increase in spending with shoppers who frequently use mobile in-store vs. those who only occasionally use. Google Shopper Marketing Council, April 2013 ©aisle411 2014 23
- 24. Indoor Location is Affecting Purchase Behavior in consumer spending will be touched or directly affected by indoor location by 2018 Opus Research 2014 24 $10 Billion ©aisle411 2014
- 25. How Retailers Can Implement Indoor Location Solutions Now ©aisle411 2014 25
- 26. Myth “…Indoor Location is a point-solution, that tracks a Shopper’s Indoor Position In-Store” ©aisle411 2014 26
- 27. Reality Indoor Location is an ecosystem of data optimization, technology and content management ©aisle411 2014 27
- 28. Indoor Location Key Elements Data Optimization Store Floor Map Product Location Data Store Inventory Data Sales Data Marketing Data ©aisle411 2014 28 Location Technology Positioning Technology Proximity Technology Actionable Solutions Product Search & Discovery Interactive Store Maps Navigation Content & Notification Management Analytics & Insights
- 29. Apple: Positioning vs. Proximity Positioning 29 Core Indoor Location API Cell + GPS + Wi-fi + Motion 2-3 meters + floor Wi-fi AP dependencies Wayfinding Analytics Proximity iBeacon iBeacon Protocol 2-3 meters proximity Beacon dependent Trigger Notifications Analytics ©aisle411 2014
- 30. Retailer KPIs • Increase foot traffic • Increase conversion rates • Increase Basket Size • Increase Customer Satisfaction and Loyalty • Track digital’s impact on in-store sales 30 Top Key Performance Indicators for Early Adopter Retailers ©aisle411 2014
- 31. Indoor Location Uses • General Wayfinding & Navigation • Shopper Product Location Mapping • Shopper List Routing • Associate Re-Stocking Efficiencies • Associate routing shoppers • Online order, in-store pick-up or delivery • Store Layout and Planogram Compliance • Notifications of Offers • Analytics – Sales, Product Placement, Shopper Interaction ©aisle411 2014 31
- 32. 32 Retail Indoor Location Landscape Indoor Maps for Retail Aisle411 Point Inside Chipsets Broadcom Qualcomm InvenSense (Motion Sensors) STMicroeloctonics CSR Operating Systems Apple Google Microsoft Cloud Positioning Systems Indoor Atlas (Magnetics) Bytelight (LED) Qualcomm (LED) Several wi-fi providers (accuracy is 4-6 meters Beacons Shopkick Swirl Zebra Technologies Aruba Estimote Stick n Find Sonic Notify Gimbal Inmarket Content Management Systems UrbanAirship Most Beacon providers ©aisle411 2014
- 33. 33 Use Case: Walgreens “Store Mode” Stores + Online + Mobile 4-6X Shop Stores, Online and MOBILE “If customers engage across the stores, online AND mobile, they are four to six times more valuable.” Walgreens app in “Store Mode” Powered by aisle411 ©aisle411 2014
- 34. 34 Retailer Spotlight “What we’ve learned from our customers is they need help with gift solutions, they don’t want to be overwhelmed and walk into a 200,000 square-foot store where they can’t find their way around and they want us to make it easy for them,” - Hank Mullany, President, Toys R Us U.S., Forbes 2014 ©aisle411 2014
- 35. 35 Retailer Spotlight Strategy: Make shopping easy with store specific digital store guides Benefits: Increase store trips and conversion Deployment: Mobile web and web 590 + stores in U.S. Functionality: Map products and deals to the aisle and shelf ©aisle411 2014
- 36. 36 Strategy: Make shopping more convenient in-store Benefits: Increase store trips, conversion and loyalty Deployment: Walgreens mobile apps, & Aisle411 app network 8,000 + stores in U.S. Functionality: Map products, lists and offers to the aisle and shelf Retailer Spotlight ©aisle411 2014 5-10% increase in profit from an Aisle411 user
- 37. 37 Strategy: Make shopping more convenient in-store Benefits: Increase store trips, conversion and loyalty Deployment: Aisle411 app network and Aisle411 Local 1,980 + stores in U.S. Functionality: Map products, and lists to the store and aisle Retailer Spotlight ©aisle411 2014
- 38. 38 Store Mapping Value Increase Store Trips 28% Shoppers are 28% more likely to make a trip to the store knowing Aisle411 is available. Increase Conversion In-Store 2X Products recommended in-store, with location are 2X more likely to be purchased than products recommended out of store with no location. ©aisle411 2014
- 39. 39 Retailer Spotlight Strategy: Increase in-store mobile engagement/defend against showrooming. Benefits: Increase conversion and loyalty Deployment: 4-6 beacons per store Expanding pilot to full-store roll-out 2015. Functionality: Department proximity discount notifications. 18% engagement rate (avg. mobile banner is 0.4% ©aisle411 2014
- 40. 40 Retailer Spotlight Strategy: Customize shopper experience, drive department traffic, engage with offers. Benefits: Increase conversion and loyalty Deployment: Within Shopkick App 4,000 stores Functionality: Department proximity discount notifications. Shopkick users spend 50-100% more than others. Shopkick found 50% of shoppers don’t have phones w Bluetooth on or capable. ©aisle411 2014
- 41. 41 Provider Spotlight • Magnetic Positioning • No Hardware Required • iOS and Android • Cloud-powered • Accurate to 2 meters ©aisle411 2014
- 42. Indoor Location Provider Considerations 1. Cloud Solution 2. Proven Scale 3. Proven Enterprise Deployments 4. Fast deployment capabilities 5. Integration Flexibility 6. Custom Solutions 7. Extend Reach beyond your own brand 8. White label deliverable 9. Retail Expertise 10.Data Management and Optimization 42 Checklist for Choosing Indoor Location Vendors ©aisle411 2014
- 43. 43 Getting Started Steps To Implementing Indoor Location 1. Organize store data: Product location data, store maps 2. Create Optimized Store Maps for Shoppers and Operations 3. Add proximity technology: Beacons 4. Add precise positioning technology: Magnetics and other 5. Add Next Gen Experience: Augmented Reality ©aisle411 2014
- 44. Glimpse of the Future ©aisle411 2014 44
- 45. 45 Aisle411 Partnered with Google to create the next generation of the in-store shopping experience ©aisle411 2014
- 46. 46 How Indoor Location Enables Mobile Retail Place London 2014 Nathan Pettyjohn | CEO | Aisle411 ©aisle411 2014
Editor's Notes
- Aisle411’s core solution is Store Maps – where we partner with leading retailers, and collect and optimize all store specific Product locations down to the specific aisle, and shelf. By organizing this data in thousands of retail stores, we can then do some amazing things, like offer shoppers the ability to organize their mobile lists by aisle location. By adding shopper location, we understand shopper traffic with product location context through our Indoor Location Platform. Given we understand where products are carried by aisle, that means we also know the store where products are carried. Through aisle411 Local, we connect with millions of shoppers allowing them to search and discover where your products are carried by store. AR Analytics
- Aisle411’s core solution is Store Maps – where we partner with leading retailers, and collect and optimize all store specific Product locations down to the specific aisle, and shelf. By organizing this data in thousands of retail stores, we can then do some amazing things, like offer shoppers the ability to organize their mobile lists by aisle location. By adding shopper location, we understand shopper traffic with product location context through our Indoor Location Platform. Given we understand where products are carried by aisle, that means we also know the store where products are carried. Through aisle411 Local, we connect with millions of shoppers allowing them to search and discover where your products are carried by store. AR Analytics