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• you are just a small part of your
potential audience

• it is hard to analyse yourself

• we tend to simplify others and...
• they will tell what you want to hear

• or something they would like to
think about themselves

• they can’t want someth...
• get to know needs and priorities of
your customers

• understand the physical contexts
for your product

• understand so...
Articulate your hypotheses and goals
Identify who you want to talk to
Write a recruiting screener
James&Lo)on,&42&
Derek&Hanson,&35&
Brandy'Rubin,'19'
Molly'Symmonds,'39'
Racquel'Malone,'26'
• take notes

• smile

• ask open-ended questions

• get their story

• shut up and listen
• don’t talk about your
product...
10 min, 1 idea per sticker

• What I heard

• What I saw

• What stood out
UX  Research in mobile
UX  Research in mobile
UX  Research in mobile
UX  Research in mobile
UX  Research in mobile
UX  Research in mobile
UX  Research in mobile
UX  Research in mobile
UX  Research in mobile
UX  Research in mobile
UX  Research in mobile
UX  Research in mobile
UX  Research in mobile
UX  Research in mobile
UX  Research in mobile
UX  Research in mobile
UX  Research in mobile
UX  Research in mobile
UX  Research in mobile
UX  Research in mobile
UX  Research in mobile
UX  Research in mobile
UX  Research in mobile
UX  Research in mobile
UX  Research in mobile
UX  Research in mobile
UX  Research in mobile
UX  Research in mobile
UX  Research in mobile
UX  Research in mobile
UX  Research in mobile
UX  Research in mobile
UX  Research in mobile
UX  Research in mobile
UX  Research in mobile
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UX Research in mobile

  1. 1. • you are just a small part of your potential audience • it is hard to analyse yourself • we tend to simplify others and their motivation and goals; • we often misinterpret problems of others You are not your target audience
  2. 2. • they will tell what you want to hear • or something they would like to think about themselves • they can’t want something that they can’t imagine • there is a risk that ideas you will get will be limited by the imagination of others Never ask people what they want
  3. 3. • get to know needs and priorities of your customers • understand the physical contexts for your product • understand social connections, family and friends relationship • understand their habits and behaviour Get to know your users
  4. 4. Articulate your hypotheses and goals
  5. 5. Identify who you want to talk to
  6. 6. Write a recruiting screener
  7. 7. James&Lo)on,&42& Derek&Hanson,&35& Brandy'Rubin,'19' Molly'Symmonds,'39' Racquel'Malone,'26'
  8. 8. • take notes • smile • ask open-ended questions • get their story • shut up and listen • don’t talk about your product • ask about future behaviour • sell • ask leading questions 90% listening 10% talking
  9. 9. 10 min, 1 idea per sticker • What I heard • What I saw • What stood out

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