1.
Innovation & Strategy C-level ProfessionalBusiness Strategy Mentorfacebook.com/TolisAivalislinkedin.com/in/Aivalistwitter.com/Aivalisabout.me/ΑivalisAPOSTOLIS AIVALIS

2.
Online Marketing & CommunicationOPTIONS AVAILABLE, COST, BEST PRACTICES

3.
SOCIAL MEDIASites allowing users uploadcontentYouTube, Flickr, SlidesharePinterest, LastFM, BlogpostWikipedia and more.

4.
SOCIAL NETWORKSSites allowing users connectingwith others + post contentTwitter, Facebook, Google+Linkedin, MySpace, Foursquareand more.

5.
SOCIAL MEDIAMARKETINGMarketing & Communicationactivities on social media &networks

6.
ONLINE & INTERACTIVEMARKETINGMarketing & Communicationactivities on the internetWeb site, advertisingEmails, ecommerce and more

7.
ONLINE MARKETINGToo many social media/networks

8.
ONLINE MARKETINGToo many marketing goals

9.
BrandLaunchingBrandBuildingEngagement DirectSalesCall toActionCustomerCareReputationManagementCrisisManagementPublicRelations&MediaRelationsONLINE MARKETING

10.
ONLINE MARKETINGSo what can I do and where?

11.
ONLINE MARKETINGWho does what, how much?

12.
ONLINE MARKETINGBest value for money?

13.
ONLINE MARKETINGSnapshot of all availableoptions + best practices

14.
COMMUNITY BUILDINGSocial Media

15.
COMMUNITY BUILDINGLong term actionBased on content usageBuild communities & relationshipsSocial Media

16.
COMMUNITY BUILDINGtype: servicewho: digital or ad agencyoffer: cost/month & cost/projectcost: 500$ - 20.000$Social Media

17.
COMMUNITY BUILDINGBrandLaunchingBrandBuildingEngagement DirectSalesCall toActionCustomerCareReputationManagementCrisisManagementPublic &MediaRelationsX X X X X X X XSocial Media

18.
APPLICATIONS/ GAMESSocial Media

19.
APPLICATIONS/ GAMESAd hoc or long term actionBuilding your brand valuesSupporting your target audienceSocial Media

20.
APPLICATIONS/ GAMEStype: developmentwho: digital agency or freelanceroffer: cost/projectcost: 2.000$ - 50.000$Social Media

21.
APPLICATIONS/ GAMESSocial MediaBrandLaunchingBrandBuildingEngagement DirectSalesCall toActionCustomerCareReputationManagementCrisisManagementPublic &MediaRelationsX X X X

22.
ADVERTISINGSocial Media

23.
ADVERTISINGShort term actionSocial attributesDemographic + lifestyle targetingSocial Media

24.
ADVERTISINGtype: media buying servicewho: media shop or YOUoffer: cost/view (cpm) & cost/click (cpc)cpm: 1,5$ - 10$cpc: 0,05$ - 2,5$Social Media

25.
ADVERTISINGSocial MediaBrandLaunchingBrandBuildingEngagement DirectSalesCall toActionCustomerCareReputationManagementCrisisManagementPublic &MediaRelationsX X X X X

26.
ADVERTISINGSites & Portals

27.
ADVERTISINGShort term actionContent + users targetingVisuals endorse creativitySites & Portals

28.
ADVERTISINGtype: media buying servicewho: media shopoffer: cost/view (cpm) & cost/click (cpc)cpm: 1,5$ - 10$cpc: 0,05$ - 2,5$Sites & Portals

29.
ADVERTISINGSites & PortalsBrandLaunchingBrandBuildingEngagement DirectSalesCall toActionCustomerCareReputationManagementCrisisManagementPublic &MediaRelationsX X X X

30.
ADVERTISINGGoogle SEM

31.
ADVERTISINGShort term actionSearch keywords targetingGoogle SEM

32.
ADVERTISINGtype: media buying servicewho: SEM agency or freelancer or YOUoffer: per click (cpc), biddingcpc: 0,05$ - 5$Google SEM

33.
ADVERTISINGGoogle SEMBrandLaunchingBrandBuildingEngagement DirectSalesCall toActionCustomerCareReputationManagementCrisisManagementPublic &MediaRelationsX X X X X

34.
ADVERTISINGMobile

35.
ADVERTISINGShort term actionContent + users targetingVisuals endorse creativityMobile

36.
ADVERTISINGtype: media buying servicewho: media shopoffer: cost/view (cpm) & cost/click (cpc)cpm: 1,5$ - 10$cpc: 0,05$ - 2,5$Mobile

37.
ADVERTISINGMobileBrandLaunchingBrandBuildingEngagement DirectSalesCall toActionCustomerCareReputationManagementCrisisManagementPublic &MediaRelationsX X X

38.
WEB SITECreate & Update

39.
WEB SITELong term actionSupports brand values, activitiesAllows products/services offeringCustomizationCreate & Update

40.
WEB SITEtype: development servicewho: internet agency or freelanceroffer: cost/projectcost: 2.000$ - 1.000.000$Create & Update

41.
WEB SITECreate & UpdateBrandLaunchingBrandBuildingEngagement DirectSalesCall toActionCustomerCareReputationManagementCrisisManagementPublic &MediaRelationsX X X X X X

42.
MICRO SITECreate & Update

43.
MICRO SITEShort term actionSupports brand values, activitiesAllows products/services offeringCustomizationCreate & Update

44.
MICRO SITEtype: development servicewho: internet agency or freelanceroffer: cost/projectcost: 2.000$ - 1.000.000$Create & Update

45.
MICRO SITECreate & UpdateBrandLaunchingBrandBuildingEngagement DirectSalesCall toActionCustomerCareReputationManagementCrisisManagementPublic &MediaRelationsX X X X X X X

46.
OPTIMIZATIONSearch Engine (google)

47.
OPTIMIZATIONAd hoc or long term actionOptimizes content, code, structureImproves Google visibilitySearch Engine (google)

48.
OPTIMIZATIONtype: servicewho: SEO agency or freelanceroffer: cost/project or cost/monthcost: 500$ - 30.000$Search Engine (google)

49.
OPTIMIZATIONSearch Engine (google)BrandLaunchingBrandBuildingEngagement DirectSalesCall toActionCustomerCareReputationManagementCrisisManagementPublic &MediaRelationsX X X X

50.
BLOGCreate & Update

51.
BLOGLong term actionArticles, indirect communication,building values, supportive contentAnonymityCustomizationCreate & Update

52.
BLOGtype: servicewho: internet agency or freelanceroffer: cost/project & cost/monthcost: 1.000$ - 50.000$Create & Update

53.
BLOGCreate & UpdateBrandLaunchingBrandBuildingEngagement DirectSalesCall toActionCustomerCareReputationManagementCrisisManagementPublic &MediaRelationsX X X X X

54.
APPLICATIONSMobile

55.
APPLICATIONSAd hoc or long term actionSupports your operationsBuilding brand valuesMobile

56.
APPLICATIONStype: development servicewho: mobile agency or freelanceroffer: cost/projectcost: 2.000$ - 100.000$Mobile

57.
APPLICATIONSMobileBrandLaunchingBrandBuildingEngagement DirectSalesCall toActionCustomerCareReputationManagementCrisisManagementPublic &MediaRelationsX X X X

58.
GAMESMobile

59.
GAMESAd hoc or long term actionBuilding brand valuesEngagement through entertainmentMobile

60.
GAMEStype: development servicewho: mobile agency or freelanceroffer: cost/projectcost: 2.000$ - 100.000$Mobile

61.
GAMESMobileBrandLaunchingBrandBuildingEngagement DirectSalesCall toActionCustomerCareReputationManagementCrisisManagementPublic &MediaRelationsX X X

62.
SMSMobile

63.
SMSAd hoc or long term actionPushImmediate direct informationMobile

64.
SMStype: servicewho: mobile agencyoffer: cost/project & cost/smssetup cost: 500$+sms cost: 0,001+Mobile

65.
SMSMobileBrandLaunchingBrandBuildingEngagement DirectSalesCall toActionCustomerCareReputationManagementCrisisManagementPublic &MediaRelationsX X X X

66.
NEWSLETTERSEmail

67.
NEWSLETTERSLong term actionRecurringNewsSupporting relationshipsEmail

68.
NEWSLETTERStype: servicewho: digital agency or YOUoffer: cost/monthcost: 10$ - 500$Email

69.
NEWSLETTERSEmailBrandLaunchingBrandBuildingEngagement DirectSalesCall toActionCustomerCareReputationManagementCrisisManagementPublic &MediaRelationsX X X X X

70.
VIRAL/CHAINEmail

71.
VIRAL/CHAINAd hoc actionManipulationCrowd spreading the wordEmail

72.
VIRAL/CHAINtype: servicewho: digital agencyoffer: cost/projectcost: 300$+Email

73.
VIRAL/CHAINEmailBrandLaunchingBrandBuildingEngagement DirectSalesCall toActionCustomerCareReputationManagementCrisisManagementPublic &MediaRelationsX X X X X

74.
BULK/MASSEmail

75.
BULK/MASSAd hoc actionDirect promotionDatabaseFast resultsEmail

76.
BULK/MASStype: servicewho: digital agencyoffer: cost/monthcost: 10$ - 500$

77.
BULK/MASSEmailBrandLaunchingBrandBuildingEngagement DirectSalesCall toActionCustomerCareReputationManagementCrisisManagementPublic &MediaRelationsΧ Χ X

78.
SPONSORSHIPSWeb

79.
SPONSORSHIPSShort term actionExploitation of a site/sectionEngaging content with brand valuesWeb

80.
SPONSORSHIPStype: media buyingwho: digital agencyoffer: cost/monthcost: 3.000$+Web

81.
SPONSORSHIPSWebBrandLaunchingBrandBuildingEngagement DirectSalesCall toActionCustomerCareReputationManagementCrisisManagementPublic &MediaRelationsX X X X

82.
CONTENTBranded

83.
CONTENTShort or long term actionPublishing genuine content &entertainmentBranded

84.
CONTENTtype: development & productionwho: digital agency & productionoffer: cost/projectcost: 10.000$+Branded

85.
CONTENTBrandedBrandLaunchingBrandBuildingEngagement DirectSalesCall toActionCustomerCareReputationManagementCrisisManagementPublic &MediaRelationsX X X X X

86.
CONTENTSeeding

87.
CONTENTLong term action“Moderation” of reputationBlogs, forums, marketplacesSeeding

88.
CONTENTtype: servicewho: digital agencyoffer: cost/monthcost: 1.000$ - 50.000$Seeding

89.
CONTENTSeedBrandLaunchingBrandBuildingEngagement DirectSalesCall toActionCustomerCareReputationManagementCrisisManagementPublic &MediaRelationsX X X X X

90.
MARKETINGAffiliate

91.
MARKETINGShort term actionContent targetingPaid on results (action or acquisition)Affiliate

92.
MARKETINGtype: media buyingwho: affiliate agencyoffer: cost/action(cpa)cost: 5$+Affiliate

93.
MARKETINGAffiliateBrandLaunchingBrandBuildingEngagement DirectSalesCall toActionCustomerCareReputationManagementCrisisManagementPublic &MediaRelationsX X

94.
Innovation & Strategy C-level ProfessionalBusiness Strategy Mentorfacebook.com/TolisAivalislinkedin.com/in/Aivalistwitter.com/Aivalisabout.me/ΑivalisΑΠΟΣΤΟΛΗΣ ΑΪΒΑΛΗΣ