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ANALYTIX SOLUTIONS<br />E-Mail Campaign Program<br />-- Engagement Model --<br />

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E-mail Campaign – Your Marketing Tool<br />Why should you use e-mail campaign as your marketing tool ?<br /><ul><li> Quick, powerful marketing tool

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Easy segmentation and targeting

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Cost effective

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Global reach

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Can be personalized

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Measurable results</li></li></ul><li>Types of E-mail Campaigns<br />Plain Text:<br /><ul><li>Doesn’t have any design elements

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Contains simple text</li></ul>HTML E-mail:<br /><ul><li>Html-based and designed to be</li></ul> attractive<br /><ul><li>Contains a combination of images, text and hyperlinks</li></ul>Sample Copy of HTML E-Mail<br />

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What Our Solution Is<br />We are not an EMAIL HOSTING <br />company. We provide you with a customized marketing tool by DESIGNING & MANAGING<br />all your e-mail campaigns<br />

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What We Do – Our Deliverables <br /><ul><li>Designing your template in HTML

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Blasting your campaigns from a dedicated</li></ul> account with a third-party hosting service<br /><ul><li>Managing your mailing lists

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Providing comprehensive performance Reporting</li></li></ul><li>Requirements from the Client<br /><ul><li>Objective of the campaign

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Target market

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What is your promotional offer

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What is the validity of the offer

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Sales/revenue targets to be achieved through the campaign

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Timelines for blasting of the emails

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A relevant mailing list

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Brief for template designing

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Cut-off date of the campaign

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Gather all the leads/inquiries received during campaign

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Calculate your ROI with the help of your marketing guy</li></li></ul><li>Criteria for Mailing List<br /><ul><li> Client needs to provide mailing list that needs to be Opt-in List

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Analytix will not send out any email campaigns to AOL Database,</li></ul>unless client assures that their AOL database is 100% opt-in<br /><ul><li> We Do Not Sell, Buy or Rent any database for email marketing, </li></ul> we work on your database only<br /><ul><li> If there are any Additions in the Old Mailing List, the client needs </li></ul> to send it as a separate list (which excludes the old mailing list)<br />

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Criteria for Mailing List<br />Provide us your mailing list in Excel sheet in following format:<br />Name <br />Email ID<br />Source of data <br /> - Business Client<br /> - Personal Client<br /> - Ex-Client<br /> - Prospect/Inquiry, Referral <br /> - Team Member/Ex-Team Member<br /> - Any Other (please specify)<br />Please note: Do not send us any data that’s bought from third-party sources<br />

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E-mail Campaign Process<br />

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Approved E-mail Template<br />TEST VERSION is sent to client <br />and after approval,the e-mail campaign isBLASTED !!!<br />

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How Audience Receive E-mail ?<br />How is the email received by your audience:<br />mail@ratepoint.com; On behalf of Mark<br />[mark@e-dds.com]<br />Note: You need to verify your email id by confirming <br />link that sent by us<br />

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E-mail Campaign Report<br />Analytix removes spam E-mails IDs from the <br />“Master List”.<br />The campaign report is provided on the 4th day after the campaign is blasted off<br />

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E-mail Campaign Report<br />Who Opened and No. of opens<br />Who clicked on the link and No. of clicks<br />

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How to Handle Unsubscribes<br />What is the eligible limit for unsubscribes per campaign ? – 0.01 %<br />Analytix will remove unsubscribed e-mail ids from your mailing list”<br />Make sure that unsubscribe e-mail ids are updated on your own mailing list also. Analytix will provide the unsubscribes list<br />

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How to Handle Spam Complaints<br />What is the eligible limit for spam complaints per campaign ? – 0.001%<br />Analytix will remove spam complaint ids from your mailing list<br />Make sure that spam complaint ids are updated on your own mailing list also. Analytix will provide the spam list <br />

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The Other Criteria <br />What does law related to e-mail marketing require:<br /><ul><li> Mention Disclaimer for any logos/brandnames

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Provide Company information and address

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Allow link to Unsubscribe </li></ul>Link To Unsubscribe<br />

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E-mail – CAN SPAM Laws <br />Follow the CAN SPAM Laws: <br /><ul><li> Don’t use false or misleading header information

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Don’t use deceptive subject lines

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Tell recipients where you are located

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Tell recipients how to opt out of receiving future email from you

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Honor opt-out requests promptly

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Monitor what others are doing on your behalf</li></li></ul><li>What Other Tools Can be Added?<br />Various E-mail campaign tools:<br /><ul><li> Forward to friend

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View the email online

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Add to address book</li></ul>Forward E-mail To Your Friend<br />Write Your Reviews <br />

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Getting Started<br /><ul><li> Minimum 6 months engagement period

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Auto renews after completion of 6 months for every next 3 months

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Need to sign an agreement

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Charges to be paid at start of billing month

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Charges can be paid monthly/one-time

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You can do 2 email campaigns in a month

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Mailing list of maximum 5000 Email IDs but can be blasted off unlimited times

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If list exceeds 5000 E-mail IDs charges would be $19/1000 E-mail IDs

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You need to assign on Client Rep from your side. Our Account Rep. would </li></ul> co-ordinate with Client Rep. only.<br /><ul><li> Campaign brief needs to come from the client side. </li></li></ul><li>We are simply your <br />EMAIL CAMPAIGN MANAGER, <br />So we do not guarantee <br />any leads or targeted number <br />of opens/clicks, then...<br />

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Why Should You Hire Us ?<br /><ul><li> Promote to targeted audience to generate</li></ul> immediate/future leads<br /><ul><li> Market your products to decision makers to get</li></ul> your sales cycle moving <br /><ul><li> Build a base for future demand

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End-to-end solution from design to reporting of</li></ul> the email campaign<br />

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Rate Your Email Campaign Success<br />If the e-mail opens are in the range of 5-10% of the total mailing list count<br />OR<br />If the clicks are in the range of 2-5% of the total mailing list count<br />OR<br />If you can achieve the targets set for the e-mail campaign <br />from the leads/inquires generated<br />OR<br />If your email campaign helps in improving your business recognition <br />and your brand recall improves over a certain period of time<br />

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Other Features<br />Reviews: You can also manage, collect and display reviews related to the <br /> e-mail campaign through third party e-mail hosting<br />Manage Your Reviews<br />Collect Your Reviews<br />Display Your Reviews<br />

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Other Features<br />Testimonials: The testimonials page allows you to easily show your site<br /> visitors what others have said about your quality business <br />Aix/ppt7/06-02/v1.0/10-10<br />