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E-Mail Campaign

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E-Mail Campaign

  1. 1. ANALYTIX SOLUTIONS<br />E-Mail Campaign Program<br />-- Engagement Model --<br />
  2. 2. E-mail Campaign – Your Marketing Tool<br />Why should you use e-mail campaign as your marketing tool ?<br /><ul><li> Quick, powerful marketing tool
  3. 3. Easy segmentation and targeting
  4. 4. Cost effective
  5. 5. Global reach
  6. 6. Can be personalized
  7. 7. Measurable results</li></li></ul><li>Types of E-mail Campaigns<br />Plain Text:<br /><ul><li>Doesn’t have any design elements
  8. 8. Contains simple text</li></ul>HTML E-mail:<br /><ul><li>Html-based and designed to be</li></ul> attractive<br /><ul><li>Contains a combination of images, text and hyperlinks</li></ul>Sample Copy of HTML E-Mail<br />
  9. 9. What Our Solution Is<br />We are not an EMAIL HOSTING <br />company. We provide you with a customized marketing tool by DESIGNING & MANAGING<br />all your e-mail campaigns<br />
  10. 10. What We Do – Our Deliverables <br /><ul><li>Designing your template in HTML
  11. 11. Blasting your campaigns from a dedicated</li></ul> account with a third-party hosting service<br /><ul><li>Managing your mailing lists
  12. 12. Providing comprehensive performance Reporting</li></li></ul><li>Requirements from the Client<br /><ul><li>Objective of the campaign
  13. 13. Target market
  14. 14. What is your promotional offer
  15. 15. What is the validity of the offer
  16. 16. Sales/revenue targets to be achieved through the campaign
  17. 17. Timelines for blasting of the emails
  18. 18. A relevant mailing list
  19. 19. Brief for template designing
  20. 20. Cut-off date of the campaign
  21. 21. Gather all the leads/inquiries received during campaign
  22. 22. Calculate your ROI with the help of your marketing guy</li></li></ul><li>Criteria for Mailing List<br /><ul><li> Client needs to provide mailing list that needs to be Opt-in List
  23. 23. Analytix will not send out any email campaigns to AOL Database,</li></ul>unless client assures that their AOL database is 100% opt-in<br /><ul><li> We Do Not Sell, Buy or Rent any database for email marketing, </li></ul> we work on your database only<br /><ul><li> If there are any Additions in the Old Mailing List, the client needs </li></ul> to send it as a separate list (which excludes the old mailing list)<br />
  24. 24. Criteria for Mailing List<br />Provide us your mailing list in Excel sheet in following format:<br />Name <br />Email ID<br />Source of data <br /> - Business Client<br /> - Personal Client<br /> - Ex-Client<br /> - Prospect/Inquiry, Referral <br /> - Team Member/Ex-Team Member<br /> - Any Other (please specify)<br />Please note: Do not send us any data that’s bought from third-party sources<br />
  25. 25. E-mail Campaign Process<br />
  26. 26. Approved E-mail Template<br />TEST VERSION is sent to client <br />and after approval,the e-mail campaign isBLASTED !!!<br />
  27. 27. How Audience Receive E-mail ?<br />How is the email received by your audience:<br />mail@ratepoint.com; On behalf of Mark<br />[mark@e-dds.com]<br />Note: You need to verify your email id by confirming <br />link that sent by us<br />
  28. 28. E-mail Campaign Report<br />Analytix removes spam E-mails IDs from the <br />“Master List”.<br />The campaign report is provided on the 4th day after the campaign is blasted off<br />
  29. 29. E-mail Campaign Report<br />Who Opened and No. of opens<br />Who clicked on the link and No. of clicks<br />
  30. 30. How to Handle Unsubscribes<br />What is the eligible limit for unsubscribes per campaign ? – 0.01 %<br />Analytix will remove unsubscribed e-mail ids from your mailing list”<br />Make sure that unsubscribe e-mail ids are updated on your own mailing list also. Analytix will provide the unsubscribes list<br />
  31. 31. How to Handle Spam Complaints<br />What is the eligible limit for spam complaints per campaign ? – 0.001%<br />Analytix will remove spam complaint ids from your mailing list<br />Make sure that spam complaint ids are updated on your own mailing list also. Analytix will provide the spam list <br />
  32. 32. The Other Criteria <br />What does law related to e-mail marketing require:<br /><ul><li> Mention Disclaimer for any logos/brandnames
  33. 33. Provide Company information and address
  34. 34. Allow link to Unsubscribe </li></ul>Link To Unsubscribe<br />
  35. 35. E-mail – CAN SPAM Laws <br />Follow the CAN SPAM Laws: <br /><ul><li> Don’t use false or misleading header information
  36. 36. Don’t use deceptive subject lines
  37. 37. Tell recipients where you are located
  38. 38. Tell recipients how to opt out of receiving future email from you
  39. 39. Honor opt-out requests promptly
  40. 40. Monitor what others are doing on your behalf</li></li></ul><li>What Other Tools Can be Added?<br />Various E-mail campaign tools:<br /><ul><li> Forward to friend
  41. 41. View the email online
  42. 42. Add to address book</li></ul>Forward E-mail To Your Friend<br />Write Your Reviews <br />
  43. 43. Getting Started<br /><ul><li> Minimum 6 months engagement period
  44. 44. Auto renews after completion of 6 months for every next 3 months
  45. 45. Need to sign an agreement
  46. 46. Charges to be paid at start of billing month
  47. 47. Charges can be paid monthly/one-time
  48. 48. You can do 2 email campaigns in a month
  49. 49. Mailing list of maximum 5000 Email IDs but can be blasted off unlimited times
  50. 50. If list exceeds 5000 E-mail IDs charges would be $19/1000 E-mail IDs
  51. 51. You need to assign on Client Rep from your side. Our Account Rep. would </li></ul> co-ordinate with Client Rep. only.<br /><ul><li> Campaign brief needs to come from the client side. </li></li></ul><li>We are simply your <br />EMAIL CAMPAIGN MANAGER, <br />So we do not guarantee <br />any leads or targeted number <br />of opens/clicks, then...<br />
  52. 52. Why Should You Hire Us ?<br /><ul><li> Promote to targeted audience to generate</li></ul> immediate/future leads<br /><ul><li> Market your products to decision makers to get</li></ul> your sales cycle moving <br /><ul><li> Build a base for future demand
  53. 53. End-to-end solution from design to reporting of</li></ul> the email campaign<br />
  54. 54. Rate Your Email Campaign Success<br />If the e-mail opens are in the range of 5-10% of the total mailing list count<br />OR<br />If the clicks are in the range of 2-5% of the total mailing list count<br />OR<br />If you can achieve the targets set for the e-mail campaign <br />from the leads/inquires generated<br />OR<br />If your email campaign helps in improving your business recognition <br />and your brand recall improves over a certain period of time<br />
  55. 55. Other Features<br />Reviews: You can also manage, collect and display reviews related to the <br /> e-mail campaign through third party e-mail hosting<br />Manage Your Reviews<br />Collect Your Reviews<br />Display Your Reviews<br />
  56. 56. Other Features<br />Testimonials: The testimonials page allows you to easily show your site<br /> visitors what others have said about your quality business <br />Aix/ppt7/06-02/v1.0/10-10<br />