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Pre-implantation Genetic Screening Angelina Izzo
FA102a,
Research and Speculative
Product/Service Development
Pre-implantation Genetic Screening Angelina Izzo
Assignment One Research
“By the Year 2040, Embryo Selection Could
Replace...
Pre-implantation Genetic Screening Angelina Izzo
Assignment One Research
-Human reproduction is about to undergo a radical...
Pre-implantation Genetic Screening Angelina Izzo
Assignment One Research
• At present, over a thousand such diseases can b...
Pre-implantation Genetic Screening Angelina Izzo
Assignment One Research
• Some estimate we’ll be able to predict height
f...
Pre-implantation Genetic Screening Angelina Izzo
Assignment One Future Product or Service
• Pre-implantation Genetic Scree...
Pre-implantation Genetic Screening Angelina Izzo
Source for Brand Character Words:
Pre-implantation Genetic Screening Angelina Izzo
Name Process
GENEMOD
• Play on words that is both interesting and to the
...
Pre-implantation Genetic Screening Angelina Izzo
ORIGINAL DRAWN DIAGRAM
Pre-implantation Genetic Screening Angelina Izzo
After consideration
it was clear that the
name could be
simplified furthe...
Pre-implantation Genetic Screening Angelina Izzo
Assignment Three, Logotype Research
SUPERIOR
http://www.goldmansachs.com
Pre-implantation Genetic Screening Angelina Izzo
Assignment Three, Logotype Research
SUPERIOR
https://www.northwell.edu/
Pre-implantation Genetic Screening Angelina Izzo
Assignment Three, Logotype Research
SUPERIOR
http://www.hofstra.edu/home/
Pre-implantation Genetic Screening Angelina Izzo
Assignment Three, Logotype Research
SUPERIOR
http://www.nytimes.com/
Pre-implantation Genetic Screening Angelina Izzo
Assignment Three, Logotype Research
SUPERIOR
http://www.coca-cola.com/glo...
Pre-implantation Genetic Screening Angelina Izzo
Assignment Three, Finished Logotype
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  1. 1. Pre-implantation Genetic Screening Angelina Izzo FA102a, Research and Speculative Product/Service Development
  2. 2. Pre-implantation Genetic Screening Angelina Izzo Assignment One Research “By the Year 2040, Embryo Selection Could Replace Sex as the Way Most of us Make Babies” http://www.kurzweilai.net/by-the-year-2040-embryo-selection-could-replace-sex-as-the-way-most-of-us-make-babies
  3. 3. Pre-implantation Genetic Screening Angelina Izzo Assignment One Research -Human reproduction is about to undergo a radical shift https://www.geneticliteracyproject.org
  4. 4. Pre-implantation Genetic Screening Angelina Izzo Assignment One Research • At present, over a thousand such diseases can be screened during PGS. • Parents using IVF and PGS can select embryos not carrying those diseases. https://isbibbio.wikispaces.com/
  5. 5. Pre-implantation Genetic Screening Angelina Izzo Assignment One Research • Some estimate we’ll be able to predict height from cells taken from early stage embryos within a couple of years and intelligence within a decade. http://philadelphia.cbslocal.co m/
  6. 6. Pre-implantation Genetic Screening Angelina Izzo Assignment One Future Product or Service • Pre-implantation Genetic Screening • Genetic modification beneficial or detrimental? • Creating “super-humans” • Basically “deleting” genetic diseases
  7. 7. Pre-implantation Genetic Screening Angelina Izzo Source for Brand Character Words:
  8. 8. Pre-implantation Genetic Screening Angelina Izzo Name Process GENEMOD • Play on words that is both interesting and to the point
  9. 9. Pre-implantation Genetic Screening Angelina Izzo ORIGINAL DRAWN DIAGRAM
  10. 10. Pre-implantation Genetic Screening Angelina Izzo After consideration it was clear that the name could be simplified further which created GENEMOD, the simple and to the point brand name
  11. 11. Pre-implantation Genetic Screening Angelina Izzo Assignment Three, Logotype Research SUPERIOR http://www.goldmansachs.com
  12. 12. Pre-implantation Genetic Screening Angelina Izzo Assignment Three, Logotype Research SUPERIOR https://www.northwell.edu/
  13. 13. Pre-implantation Genetic Screening Angelina Izzo Assignment Three, Logotype Research SUPERIOR http://www.hofstra.edu/home/
  14. 14. Pre-implantation Genetic Screening Angelina Izzo Assignment Three, Logotype Research SUPERIOR http://www.nytimes.com/
  15. 15. Pre-implantation Genetic Screening Angelina Izzo Assignment Three, Logotype Research SUPERIOR http://www.coca-cola.com/global/glp.html
  16. 16. Pre-implantation Genetic Screening Angelina Izzo Assignment Three, Finished Logotype

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