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Advertising and Marketing in Social Network Services

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Andreas Jaffke
Andreas Jaffke

The document discusses the evolution of the web and social networks. It describes Web 1.0, 2.0 and 3.0 and how social networks allow for more collaboration. Social network platforms and services are growing rapidly, allowing companies to do targeted advertising and engage in viral marketing. Virtual communities form within social networks, acting as social systems. Social networks and their tools are changing how people shop and make purchasing decisions based on friends' opinions.

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Advertising and Marketing In Social Network Services Towards the Community Marketing Author: Javier Reyes
Index Web evolution Services/Tools of Social Network Services Platforms Virtual Communities
Web evolution WEB 1.0 The big spider net WEB 2.0 The collaborative Web WEB 3.0 The semantic Web Social Networks Social WebTop
WEB 1.0 The big spider net
WEB 2.0 The collaborative Web Blogs Wikis Social tagging RSS Widgets Web Applications
WEB 2.0: Web applications From Desktop to WebTop
Problems of Web 2.0 Do I have to subscribe me again?
Social Networks The human Web
Six degrees of separation It’s a small world!
The wisdom of crowds Group decisions are better as any individual decision ¿How much does a cow weigh?
Social Network Services Plaforms 29,918,788 67,447,996 unique visitors 04/2008
5,17% 4,98% 1,0% 2,0% 3,0% 4,0% 5,0% 6,0% 7,0% Dec 05 Feb 06 Apr 06 Jun 06 Aug 06 Oct 06 Dec 06 Feb 07 Apr 07 Jun 07 Aug 07 Oct 07 Social Networks Email services Traffic in UK: Social Networks vs. Email services
2002 2003 2004 Q4 2008 My Space Facebook Friendster 200 Million Facebook vs MySpace
Services/Tools Of Social Network Services Platforms
Social Network Services All services under one roof
Social Web Applications
Social Ads Targeting the consumer
Polls Select your target
Notifictions and Invitations Viral Marketing Pass it on!…
Virtual Communities Inside Social Network Services
¿What is a Virtual Community? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Communities inside Social Networks
Creating Global User Communities with six jumps -Social Marketing Platform (SMP)
Social Shopping ¿Who inspires most trust? 83% Friends opinion 75% Press article or TV 69% Website of product or service 63% Expert’s opinion 60% clients opinion on website of product or service
Social Shopping Buy Comment Ask opinion
Jump into the Social Networks Be only one on the Internet or be unique within the Social Networks
Thank you! Contact Andreas Jaffke +34637888621 [email_address] http://www.sixjumps.com six jumps

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