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Making it personal




                                         Hello .

Andrew Jaswa - Dominion Enterprises - May 2008
Making it personal




                                         I’m Andrew.


Andrew Jaswa - Dominion Enterprises - May 2008
Making it personal




                                      Who are you?


Andrew Jaswa - Dominion Enterprises - May 2008
Making it personal




                     I really want to know.


Andrew Jaswa - Dominion Enterprises - May 2008
Making it personal




                                    No really I do.


Andrew Jaswa - Dominion Enterprises - May 2008
Making it personal




                What I’m talking about.

                   Communication
                   The Experience
                   The User
                   The Words



Andrew Jaswa - Dominion Enterprises - May 2008
Making it personal




                What I’m talking about.

                   Communication
                   The Experience
                   The User
                   The Words



Andrew Jaswa - Dominion Enterprises - May 2008
Making it personal




                               Communication.


Andrew Jaswa - Dominion Enterprises - May 2008
Making it personal




             What is communication?


Andrew Jaswa - Dominion Enterprises - May 2008
Making it personal




                    What is communication?


Andrew Jaswa - Dominion Enterprises - May 2008
Making it personal




             What is communication?


Andrew Jaswa - Dominion Enterprises - May 2008
Making it personal




          Design is communication.


Andrew Jaswa - Dominion Enterprises - May 2008
Making it personal




        Words are communication.


Andrew Jaswa - Dominion Enterprises - May 2008
Making it personal




                                   Everything is
                                 communication.


Andrew Jaswa - Dominion Enterprises - May 2008
Making it personal




                What I’m talking about.

                   Communication
                   The Experience
                   The User
                   The Words



Andrew Jaswa - Dominion Enterprises - May 2008
Making it personal




                                The Experience.


Andrew Jaswa - Dominion Enterprises - May 2008
Making it personal




           The Personal Experience.


Andrew Jaswa - Dominion Enterprises - May 2008
Making it personal




                      Broad brush strokes.


Andrew Jaswa - Dominion Enterprises - May 2008
Making it personal




                   Customized messages.


Andrew Jaswa - Dominion Enterprises - May 2008
Making it personal




                     Pull the heart-strings.


Andrew Jaswa - Dominion Enterprises - May 2008
Making it personal




                             Awww... So cute...
Andrew Jaswa - Dominion Enterprises - May 2008
Making it personal




                   Customized messages.


Andrew Jaswa - Dominion Enterprises - May 2008
Making it personal




                What I’m talking about.

                   Communication
                   The Experience
                   The User
                   The Words



Andrew Jaswa - Dominion Enterprises - May 2008
Making it personal




                                                 The User.


Andrew Jaswa - Dominion Enterprises - May 2008
Making it personal




                                                 The User?


Andrew Jaswa - Dominion Enterprises - May 2008
Making it personal




                               Who is the user?


Andrew Jaswa - Dominion Enterprises - May 2008
Making it personal




                                                 Ask!


Andrew Jaswa - Dominion Enterprises - May 2008
Making it personal




                   Progressive collection.


Andrew Jaswa - Dominion Enterprises - May 2008
Making it personal




Andrew Jaswa - Dominion Enterprises - May 2008
Making it personal




                                    Users are data.


Andrew Jaswa - Dominion Enterprises - May 2008
Making it personal




                              Users are people.



Andrew Jaswa - Dominion Enterprises - May 2008
Making it personal




                          Users are people.
                         Treat them as such.


Andrew Jaswa - Dominion Enterprises - May 2008
Making it personal




                What I’m talking about.

                   Communication
                   The Experience
                   The User
                   The Words



Andrew Jaswa - Dominion Enterprises - May 2008
Making it personal




                                                 Greetings.


Andrew Jaswa - Dominion Enterprises - May 2008
Making it personal




                                           Personality.


Andrew Jaswa - Dominion Enterprises - May 2008
Making it personal




Andrew Jaswa - Dominion Enterprises - May 2008
Making it personal




Andrew Jaswa - Dominion Enterprises - May 2008
Making it personal




Andrew Jaswa - Dominion Enterprises - May 2008
Making it personal




Andrew Jaswa - Dominion Enterprises - May 2008
Making it personal




Andrew Jaswa - Dominion Enterprises - May 2008
Making it personal




Andrew Jaswa - Dominion Enterprises - May 2008
Making it personal




Andrew Jaswa - Dominion Enterprises - May 2008
Making it personal




                                                 So...


Andrew Jaswa - Dominion Enterprises - May 2008
Making it personal




                                                 So...


Andrew Jaswa - Dominion Enterprises - May 2008
Making it personal




                                                 fin.


Andrew Jaswa - Dominion Enterprises - May 2008
Making it personal




                   Typeface: Garamond




Andrew Jaswa - Dominion Enterprises - May 2008
Making it personal




                   flickr.com

                   technorati.com

                   plotbot.com

                   zeta.zappos.com

                   bubblesnaps.com

                   pbfcomics.com

Andrew Jaswa - Dominion Enterprises - May 2008
Making it personal




                                                 Thanks.


Andrew Jaswa - Dominion Enterprises - May 2008

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