Unit-IV; Professional Sales Representative (PSR).pptx
ISPR
1. Why choose Public Relations as a Career...? "Some are born great, some achieve greatness, and some hire public relations officers," said the historian Daniel J. Boorstin.
2.
3.
4. Rewarding Pay Packages… My What-if: Account Executive, Public Relations (PR) Average = Rs. 181,963 National Survey conducted amongst 100 Account Executives Currency: Indian Rupee (INR) Good start, anywhere between Rs.10,000-20,000 P/M
5. What is Public Relations? PR today has emerged as the most Powerful, the most Credible & the most Cost- Effective mode of communication. PR is the only most Integral- 360 degree Marketing Tool, so much so that one can subside other modes of communication but not PR. PR is the art and science of establishing and maintaining favorable relationships with an organization's publics. Not Simply Publicity !!
![[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Growth prospects in PR](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)