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Anchor fans

anchor fans

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Anchor fans

  1. 1. ANCHOR FANS CONSUMER BUYING BEHAVIOUR Submitted By, Eti Ware Ajeet Yadav K.Abhishek
  2. 2. COMPANY PROFILE  It was established in 1963.  Its Managing Director is Kiyoshi Otaki.  Its Joint MD is Dinesh Aggarwal.  Anchor [Panasonic] is the 2nd largest manufacturer in World comprised of 578 companies.  Its new manufacturing unit has been built at Daman, India.
  3. 3. RESEARCH METHODOLOGY  Sampling Data : Random Sampling  Research Tool : Survey monkey Questionnaire. Research Area : Online
  4. 4. PRODUCT PROFILE • Anchor fans are of different sizes and colors. • New designs helps to increase performance. • Anchor fans are super energy-efficient using Panasonic’s technological expertise. • Its other products are wires & cables, lamps, switches, lighting etc.
  5. 5. DATA ANALYSIS AND INTERPRETATION
  6. 6. DEMOGRAPHIC DATA 0 10 20 30 40 50 60 70 80 90 100 20-40 40-60 60 and above 98.4% 0% 1.96% 20000- 50000 50000- 75000 75000 AND ABOVE 75% 15.63% 9.38% profession housewife student 76.47% 21.57% 1.96% AGE INCOME CATEGORY
  7. 7. Sales 1st Qtr 2nd Qtr 3rd Qtr 4th Qtr TYPES OF FANS ceiling fan table fan wall fan 84.31% 9.80% 5.88%
  8. 8. 0 1 2 3 4 5 6 LOW COST BRAND SPACE SAVING PERFORMANCE POWER CONSUMPTION Series 3 Series 2 Series 1 FACTORS CONSIDERED WHEN BUYING FAN Brand Price Service Durability 43.14% 25.49% 25.49% 5.88%
  9. 9. Sales 1st Qtr 2nd Qtr 3rd Qtr 4th Qtr AVAILABILITY wholesaler retail store others 70.59% 23.53% 5.88%
  10. 10. Sales 1st Qtr 2nd Qtr 3rd Qtr 4th Qtr 1-3YR 3-5 YR 5-10YR 38% 16% 46% HOW FREQUENTLY YOU CHANGE YOUR ANCHOR FAN?
  11. 11. Sales 1st Qtr 2nd Qtr 3rd Qtr IMPORTANCE TO WARRANTY PERIOD Very imp. imp. neutral 74.51% 21.57% 3.92%
  12. 12. Sales 1st Qtr 2nd Qtr 3rd Qtr 4th Qtr Brand image YES NO 86% 14%
  13. 13. Alternative to anchor fan bajaj khaitan usha others 50% 40% 8% 2%
  14. 14. FINDINGS & CONCLUSIONS • 50% people had given feedback that it is already a high quality product. • 10% people think that Anchor should improve their designs & colors of Fans. • The company has become a generic brand to its product class category. • It is high on customer recall.

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