Search Engine Marketing, Search Engine Optimization, Digital Marketing, Search Engine Results…. Everything requires Search Engine… Search Engine, Search Engine,… but where did it all began? To understand how technology work today, we must understand how it all started.

1. Search Engine Marketing, Search Engine
Optimization, Digital Marketing, Search Engine
Results…. Everything requires Search Engine

2. Championing the small
Business Owners since
2013.
At the end of the video,
Check out how you can
Research your competitors
For FREE
HELPING

3. My focus is to help you grow your business.
This video is designed for that

4. 1962 when JCR Licklider
developed a theory of “The
Galactic Network”.
Darpanet is the grandfather of the
internet we use today.

5. Leonard Kleinrock published
a paper on Packet Switching
Theory.

6. In 1965, the first Wide Area
Network (WAN) was born allowing
more computers to link with the
network.

7. In 1966, the Darpanet was
obsolete and it was replaced with
Arpanet. This was made possible
because of the packet switching
theory.

8. Allowed exchange of ideas and
Research papers amongst the
Scientists

9. Then every one of the site owners wanted to connect to APRANet.
This ranged from US, UK and France

10. Regular people had no idea such an invention has been
created and to those who heard about it, had no clue how to
access it.
Do a Deer A
female Deer

11. At one point, the ARPANet was
connected to about 100 websites.
Finding for information became
harder

12. It became harder to find information on ARPANet
Due to the number of websites connected to it

13. In 1990 Sir Tim Barnes-Lee
developed a simple software
that listed down all the
websites around UK, US &
France. The software allowed
a user to key in a search
string and the software will
filter the results.

15. The ARPANet was a close guarded secret and no one
had access to it unless you belong to the scientists
and highly intelligent people.

16. That same year, 1990, a group of
techies from Illinois who had
access to the ARPANet asked a
simple question… what would the
world be like if everyone had
access to the network?

17. They launched the world’s first modern web browser,
it’s called Mosaic. Its way more advanced than
Nexus and its principles are still used by Search
Engines up to today.

18. It was on that day, Netscape changed
the world, and from APRANet, it
quickly changed to International
Network – The Internet.

19. early marketers in the
90’s started to stuff
keywords into the
websites with little to no
content.
This presented a lot of
frustration amongst end
users because they are
not getting what they
searched for.
This was the era of
Lycos & Geocities

21. When Yahoo started to grow and
scale, they frowned upon the
practices of keyword stuffing.

22. Then when Google started to grow.
Google’s objective is simple to arrange
the world’s data in a meaningful way that
is fast and reliable.

23. Check out the browser wars. You can Google it or YouTube it

24. Because more and more users
are using Google, Google has
become the King of the Jungle.

25. Just like back then, a search
engine is still a filtering system
and a gateway to the internet.

26. Any website that is not updated at
least 1 week – 1 month once will
be dropped down the pile

27. One of the more newer ranking
factors used by Google is how
many sites are referencing your
website
Not long after that update,
Marketers saw a loophole and
developed softwares that would
generate 10000 links backlinking
to your website in a day

28. Competition was all about how
many back links the site has, no
quality what so ever.

29. Then Google developed a new
ranking criteria, how much value
does your site add to a user who
lands on your website. This gave
birth to blogs

30. Marketers back then developed
Softwares to spin articles.
Best part is, there are still many
SEO’s who do this to today,
despite Google has found a way to
Curb this in the 90’s… it’s a
disaster waiting to happen.
Don’t let that disaster be you.

31. The reason why
we are able to get
good solid
information using
the internet is
because of
Google’s strict
policies

32. In 2015, the total
number of web
searches was
40,000 searches a
minutes. This
translates to 1.2
trillion searches on
the internet. And
the population on
earth is just 7 billion
people.

33. The whole SEO industry is designed to help our
clients improve their ranking, improve their
keyword analysis, improve their backlinks and
their content on the website.

34. And the reason real good SEO is
very expensive is because it’s a
highly skilled job

35. Everything must be manually done
or we are gaming the system.

36. Everything must be manually done
or we are gaming the system.
Do the right thing, and your
business will grow. You get what
you put in.

37. For example, there are 10,000 searches for Liposuction and Breast
Enlargement in KL & Selangor.
So what we do is drive that traffic to landing pages that we create and
when we get an enquiry, we send that enquiry to our clients for a fee.
We would also advise the client to change the website to ensure the
home page of the website speaks about liposuction or breast
enlargement.

38. How well do you know what your customers are Googling for?

39. The internet driven industry has
low entry cost, however the
learning curve is very steep and it
must be updated weekly and it’s a
ruthless world…
The internet was created with
Blood of Netscape and if you look
hard enough, you will see many
corpses of CEO’s and companies
lying around. These were the get
rich quick guys.

40. Hey you
assured
me
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41. So what can you do right now without
hiring a SEO Agency
Got Questions, get in touch, we be happy to guide you

42. The foundation is writing an article. You need to write it down
no matter what. That is how the process begins.

43. Create Audio
To record the article, you can use
your mobile phone or better yet
software you can download into
your laptop

44. Now I understand that not
everyone is comfortable being in
front of a camera and that is
normal. So should that stop you
from producing videos?

45. Now that you have
an audio and a
presentation ready,
you can add them
together

46. Work on your On Page
Optimization. Use this as
A checklist

47. Click the link in description to get your competitive analysis

48. Contact me directly
ajitpal@ajitpalgill.net
Visit our website:
www.spermedia.net
Got a question? Post a comment below or get in touch with me
Thank you for your time