Ajit Gupta presented on his winter internship project promoting Amul ready-to-cook frozen snack products. He shadowed a territory sales officer to learn promotion techniques and was then given responsibility for independently meeting retailers. Over the course of the internship, he visited retailers in several areas of Pune to promote Amul's frozen snacks using various promotional activities and materials. Through this experience, he gained exposure to Amul's large distribution network and learned effective techniques for launching new products in markets.

1. Winter Internship Presentation
Project Title- Brand Promotion of
Amul Ready to cook products
Name- Ajit Gupta
Section – PGDM 5
PRN NO.- DM17E04

2. About the sector (Frozen Snacks)
Indian frozen food market is estimated to be around $ 50 billion 2017
(The Associated Chambers of Commerce and Industry of India)
It is projected to grow at a compounded annual growth rate (CAGR)of 3% until
2022
The increase in the working population, specifically women, has resulted in an
increase in the consumption of frozen foods in India.
Higher consumption of frozen foods in the western region, including North
America and Europe, compared to the eastern region, which includes Asia-
Pacific.
The frozen foods market is generally segregated into processed frozen
vegetables, vegetable snacks, poultry, fish and seafood and red meat.

3. About the company
Founded in 1946
By-Tribhuvandas
Kishibhai Patel
Game changer
Current MD- Mr. R.S
Sodhi
Turnover 38000 cr.
2016-17
15th Rank in the world
by IFCN
Head office in Anand
(Gujrat)
40 Countries

4. Pune Milk Plant
1,44,500 dairy
cooperative societies
Avg. daily collection of Milk
17.65 million
Ice cream Dairy based products Frozen snacks Coming soon……..
18 District Cooperative
Milk Producers' Unions

5. The Amul Model is a three-tier cooperative structure
Milk producer Village dairy co-op. District milk co-op. union
The consumers State co-op. Milk mktg. Federation

6. Project Tittle & Internship summary
Brand promotion of Amul ready to Cook Products
• The task given as an intern by Mr. Hari Shankar (officer Incharge dairy products)
was to visit Shreekalp distributor with the company’s promotional material and
promoting Amul Ready to Cook Products of the company.
• On the first day I was accompanying Territory sales officer Mr. Alok Malpani who is
working in Shreekalp (Katraj) Head Quarter where I had to shadow him and from
the next day I was given independent responsibility of meeting and generating
business from selected retailors
• In Katraj and Baner Town (25)Bharti Vidyapeeth beat (28)Balaji Nagar beat (23)
Bibvewadi beat (25 )Baner 1 beat (25) Baner 2 beat (24) gokhale nagar beat.

7. Assigned Products

8. Daily Reporting

9. Promotional techniques used for getting orders

10. Promotional activities

11. Over all order details

13. Competitor of Amul in Frozen Snacks
• McCain Foods (India)
Pvt. Ltd.
• Mother Dairy Fruit &
Vegetable Pvt. 22Ltd.
• Venky's (India) Limited
• Innovative Foods
Limited
• Godrej Tyson Foods Ltd.
• Darshan Foods Pvt. Ltd.
• Vadilal Industries Ltd.
• Gadre Marine Export
Pvt. Ltd.

14. Learning and Findings

15. Other key learnings
Being a part of Amul as an intern in WIP, I have received a lot of corporate exposure.
I gathered knowledge about pitching retailers regarding Amul "Ready to cook"
products.
I have also gathered knowledge about the vast distribution network of Amul and
retailers reaction about Amul frozen snacks
I learnt new techniques for promoting new products in the markets
The key learning in WIP is that any product to be successful in the Market requires
good Quality and Distribution Network