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Rummble Geomob

This slide was part of a talk given by Andrew J Scott, Founder of Rummble, at the 2nd #geomob event on 29th January 2009. Discussing the lessons learnt from his Europes first location based mobile social network and the current challenges for building LBS products and services

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Rummble Geomob

  1. 1. #GeoMob Andrew J Scott Founder/CEO Rummble @wallacespace 29 th January 2009
  2. 2. Visit our gradually improving website www.rummble.com Checkout our much better iphone app …and new mobile site coming soon m.rummble.com Awards
  3. 5. <ul><li>Brother, </li></ul><ul><li>where art thou? </li></ul>
  4. 8. <ul><li>Conclusion 1: </li></ul><ul><li>Location is finally coming of age (but we’re all LBS experts, so we know this, right? ;-) </li></ul>
  5. 9. Dodgeball playtxt 2002-5
  6. 10. 2004
  7. 11. playtxt Problems… <ul><li>Cost (on mobile) </li></ul><ul><li>Usability (on mobile) </li></ul><ul><li>Location set was manual (cost prohibitive) </li></ul><ul><li>Lack of public understanding </li></ul><ul><ul><li>of social software </li></ul></ul><ul><ul><li>location awareness </li></ul></ul>
  8. 12. ..Research your name OK Not ideal Potential disaster.
  9. 13. What did playtxt prove? <ul><li>Privacy was not a barrier to LBS </li></ul><ul><ul><li>Less than 5% used privacy options </li></ul></ul><ul><li>Mobile has no boundaries </li></ul><ul><li>Mobile stimulates greater engagement </li></ul><ul><ul><li>28,000 average msgs per month by SMS </li></ul></ul><ul><ul><li>1,800 average msgs per month by web </li></ul></ul><ul><li>Don’t try and build everything (USE APIs) </li></ul>
  10. 14. 2006
  11. 15. www.programmableweb.com / apilist / bymashups
  12. 16. <ul><li>Conclusion 2: </li></ul><ul><li>Location is a commodity. </li></ul><ul><li>(or, “Who’s nearby?” is not a business) </li></ul>
  13. 17. <ul><li>June 2005 </li></ul><ul><li>$13.3m VC funding </li></ul><ul><li><800k users (at Nov08) </li></ul><ul><li>Mistakes? </li></ul><ul><li>Restricted networks </li></ul><ul><li>U.S. only launch </li></ul><ul><li>Needed critical mass </li></ul><ul><li>Not useful enough </li></ul>“ Who’s Nearby” is not a business
  14. 18. <ul><li>It’s the data, stupid </li></ul>
  15. 19. <ul><li>“ It’s always going be hard to discover content, </li></ul><ul><li>there’s just so much stuff out there…” </li></ul><ul><li>Brandon Lucus, Senior Director, MySpace. </li></ul><ul><li>Future of Mobile, November 2008 </li></ul>
  16. 20. the problem It is a painful process to get trustworthy local content.
  17. 22. Amsterdam Barcelona Paris Rome best restaurants restaurantguide ...  Guide to restaurants in Amsterdam and Barcelona, searchable by price, cuisine, area, and atmosphere.  www.diningcity.com/ Restaurants in Amsterdam | Lekker uit eten en gezellig dineren in ...  Click on the link below and we will send you some tips about the best restaurants in Amsterdam. Business dinner ...  www.diningcity.com/amsterdam/index_... Amsterdam Girl Geek Dinner  Wednesday 8 October was the third edition of the Girl Geek Dinner at the Flexbar in Amsterdam. Despite the short notice in ...  girlgeekdinner.nl/ Amsterdam Canals Dinner Cruise  Book Amsterdam Canals Dinner Cruise in Amsterdam, The Netherlands from RAI Hotel & Travel Service.  www.partner.viator.com/en/2367/tour... Romantic dinner in Amsterdam - International - Chowhound  A friend of mine is travelling to Amsterdam, and wants to have a blow-out dinner for her anniversary.  chowhound.chow.com/topics/442809 Canal cruises Amsterdam, dinner cruises and European river cruises  We offer canal cruises Amsterdam and Holland, boat and bike tours in Holland and European river cruises.  www.amsterdamcitycruises.nl/ Amsterdam.info » Real Dutch dinner  Dutch dinner in Amsterdam, eating, dinning in The Netherlands.  www.amsterdam.info/community/dinner/ Luxury canal cruise Amsterdam, gourmet dinner cruise Amsterdam ...  Classic Boat Dinners is Amsterdam’s ultimate gourmet experience. As you dine aboard Kleijn Amsterdam, you and your guests will ...  www.21stcenturyamsterdam.com/centru... Photos of Amsterdam Canals Dinner Cruise in Amsterdam | Viator.com  Photos of Amsterdam Canals Dinner Cruise, traveler photos & images of Amsterdam Canals Dinner Cruise in Amsterdam.  www.viator.com/tours/Amsterdam/Amst... Holland.com : Dinner In Amsterdam  Photo posted by Flickr user Reinout van Rees. We went to see the musical &quot;cats&quot; in the Carré theater in Amsterdam.  us.holland.com/e/14799/Dinner in Am... “ dinner in amsterdam” “ restaurant recommendations in amsterdam”
  18. 23. What did I find? <ul><li>4 directory sites or lists of restaurants </li></ul><ul><li>1 recommendations site </li></ul><ul><li>1 restaurant </li></ul><ul><li>1 tourist portal </li></ul><ul><li>3 not relevant </li></ul>
  19. 24. What if I know the website already?
  20. 25. Mobile 18 minutes Web 7 minutes In real life 15-30 secs…? Trying to find dinner I will like…
  21. 26. 14 minutes 3 minutes
  22. 27. U.S. only Twitter 3 mins Laptop 7 mins Facebook 14 mins Mobile search 18 mins “ dinner in amsterdam” Google Maps ?
  23. 29. You gotta have rhythm…
  24. 30. I want my location based information… <ul><li>instantly </li></ul><ul><li>relevant </li></ul><ul><ul><li>the time </li></ul></ul><ul><ul><li>my location </li></ul></ul><ul><ul><li>my tastes </li></ul></ul><ul><li>trusted </li></ul><ul><li>anytime anywhere ..& then navigate me! </li></ul>
  25. 31. Click on the link to see video via Vimeo http://www.vimeo.com/3015443 ..and see how Rummble gets you recommendations nearby within 15 seconds
  26. 38. Challenges… <ul><li>Not computationally trivial </li></ul><ul><li>User education – it’s a new idea </li></ul><ul><li>We need to know you </li></ul>
  27. 39. <ul><li>Conclusion 4: </li></ul><ul><li>Crunch data & innovate </li></ul><ul><li>(or, what you didn’t me to tell you) </li></ul>
  28. 42. http://linkeddata.org/
  29. 43. Web 3.0 here we come… Language Taxonomies
  30. 45. Thank you! [email_address] www.rummble.com / andrew twitter.com/ andrewjscott Great LBS social apps list: http://bdnooz.com/lbsn-location-based-social-networking-links/ LocAllies Group [email_address]