2. Needs
Why use a logo?
“PSIEE” is not a great acronym and our
name is really long written out.
A logo should be:
• Unique and recognizable
• Represent the organization
• Look good on the Web, but also:
• Print well
• Look nice and be recognizable when tiny
• Look good in one color
• Be a useful size (not tall & skinny or too wide)
• Be fresh and modern/on trend
• … yet timeless.
4. Theory
What should the logo say or do?
• #1 is be recognizable.
• Can be used without a work mark.
Re: designing the logos, these fall into one or more of
these three categories:
• “Safe” and timeless logos (more corporate style,
simple shapes)
• Logos that are more figurative: they represent
something (Penn State, Collaboration, the natural
world)
• Attractive, more artistic symbols. Meant to be
abstract and not related to specifics. (Is recognizable
for the organization, but so general that we can
change themes/initiatives with no worries.)
5. Goals today:
Narrow down to three or four top favorites among
the staff
• Including logo
• And/or typeface for word mark (not required)
• Not including colors
Then I will send out the top favorites to Tom and
the Design Focus Group for further discussion.
8. Disclaimer*
These are mockups.
Some are VERY rough mockups! They may be non-
symmetrical, have imperfectly straight lines, fuzzy
things, oddities, etc.
The colors, the typefaces, the spacing etc. can all
be changed. (And will be!)
Mimics our 5 Themes ribbon
Twist represents crossover/collaboration
See the two E’s?
Circle mimics planet earth
Line cuts through/crosses over
Two pieces = whole
Nice movement
Bringing together silos
S-curve cuts through/crosses over
Goal was to have a logo that was only the P to emphasize Penn State
Rather corporate, but also serious (in a good way)
Goal was to have a logo that was only the P to emphasize Penn State
Rather corporate, but also serious (in a good way)
E’s create a link with an I inside
Works on its own or with just Penn State above it
Common but also timeless
Excellent version for badges or printing small
E’s linked to gether form a whole.
Good in one color or two colors
Good as a badge
Almost a tribal look – modern and not related to anything specific but also human/like a japanese character.
Es chained together to represent collaboration
Good in one color or two colors
Good as a badge
Bellwether species – Robin
Naturally appealing since it has a face
Would look fantastic on shirts/promo items/marketing assets
PSIEE-bird can stand alone as a badge
“Wire”version for B&W
It dawned on me, if a robin why not a lion?
Nittany lion was kind of plain and not related to anything
So we put him on a water drop/leaf thing.
Then I wanted to push the “green environmental” aspect more and ended up with Frankenlion.