Website research and analysis

1. Website Research and Analysis

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Homepage Convergence – ‘Shop’ Hero Image

3. Love Island Analysis
I have chosen to analyse theTV drama ’Love Island’ because I myself have
watched it a couple years in a row and it is very engaging.The main audience that
watch theTV show are younger teens and younger adults.The show is made for
younger people as the language used and the challenges as well as the main goal
of finding love, appeals more to younger people compared to the older
generation who will be not as interest into theTV drama.ThisTV drama website is
very modern, it has bright colors which are what engages the younger audience, it
also has all the right features that a successful website needs to have such as
hyperlinks to internal and external pages. It also has included convergence – the
online shop which is a great way to gain brand identity and gain customers from
the sponsorships they have for example with ’Polaroid’ to make sunglasses.Or
their famous water bottles which are great for the summer, they also brought put
a range of suitcases this year which was great as it linked to theTV drama which is
obviously filmed in Majorca in Spain.TheTV show’s brand identity is very good,
not only do they show brand identity through their website but also through their
social media pages. For example on Instagram they have multiple posts from bits
before each episode airs or after it airs to help entertain the viewers and make
them feel excited about next weeks episode.TheTV show tries to increase the
opportunity for promotion through the constant posts on their social media pages
as well as their own app that allows the consumer to get involved personally with
the decisions of who gets to stay in the villa and who is sent home. I think having
an app which is mainly used for the actualTV Drama is a great way to self
promote, having that app also targets the age group of 16-34 which is the most
likely age group to have smartphones.The producers know that teens and
younger adults use their phones the most therefore they use something that is
specific to them and that is technology.

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5. This is the second TV drama I have chosen to do because I have actually watched both
seasons and it really got me intrigued right from the first episode. Both Sandra Oh and Jodie
Comer played their parts very well in terms of they actually made me believe that they were
actually both chasing each other and the drama involved made it seem very real.ThisTV
drama is shown through the BBC iPlayer, therefore the audience needs to have aTV license
to be able to watch ayTV shows on there.The layout of how theTV show is presented on
the BBC website is very simple, when you open it up first there is a picture of both main
characters on the main page which instantly intrigues the viewer and makes them ask the
question of why Jodie is seeming to be choking Sandra. When you scroll down you can see
that all the episodes are available to watch with a key scene as the picture and underneath
the episode there is an explanation for what will happen during that episode. ThisTV show
is a bit more specific because it doesn’t have as much brand identity as Love Island for
example, the only branding is through their social media such as Instagram andTwitter. On
Twitter many people like to discuss the show among other people and have a general chat
about it. On Instagram it promotes the different events that the cast goes to or key scene
that have happened in theTV show and put Instagram captions to try and make the viewers
relate to the scene. TheTV drama uses media language in the form of Mise en Scene to
portray thee shows genre. For example theTV show uses that through the music as well as
the lighting plays a big role. Different scene have different lighting whether it will be high or
low key lighting depending on the scene but they will help create the atmosphere needed to
create a realistic drama show.ThisTV show doesn’t really engage their audience through a
lot of different things, it mainly through social media which is targeted at the younger
adults. On theTV shows’ Instagram page there is a couple of Q&A’s that make the audience
try and engage with the show.
Killing Eve Analysis

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8. Press Analysis
I have chosen this drama TV series called ‘Press’ to analyse for my
thirdTV show as I have done this one previously in class a bit so I
know a bit about the show. From the opening three minutes of
the first episode I have gathered that it is quite an intriguing
drama.The 3 minutes included a title sequence which introduced
the main cast and gave a few hints what the show will include.
TheTV show is shown on the BBC website and like theTV show
‘Killing Eve’ which is also shown on the BBC website, there is not a
lot going on BBC’s website. Its definitely very simplistic In terms
of there is no hyperlinks made for social media channels to be
followed by the viewer, non of theTV shows aired on BBC have
merchandise or sponsorships with any brands therefore I feel like
viewers feel less involved with the show for example comparing
to ’Love Island’TV show which has a few bits of merchandise
which is brought by many people. ‘Press’TV show doesn’t even
have an Instagram that viewers can check out and follow while
theTV series is aired. I think this has had a bad impact on theTV
show as it is not very popular compared to ‘Killing Eve’. ’Press’
should have had at least an Instagram page and uploaded scene
from the show to remind viewers of previous episodes or make
them excited about the new upcoming episodes.This way the
show will gain more audience and become popular therefore
raising its views.TheTV show has no digital convergence and
synergy which is definitely not helping them gain audience due to
not having any commercial promotion, if they had a sponsor they
would have had consumers from other products that they have
been sponsored by come and watch theTV series.