Get Your Product Moving - Founders Institute

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★ Tony Karrer

Technology Business

Get Your Product Moving
Founders Institute
November 2012
Tony Karrer, Ph.D.
CEO, TechEmpower, Inc.
akarrer@techempower.com
http://socalcto.com

2
Background
• Ph.D. Computer Science, LMU Professor CS 10 Years
• Founder
– Sprinkler Systems Installation (age 15)
– Knowledge Stream ($59M exit)
– TechEmpower (1997 - present)
– Aggregage (2010 – present)
• Part-Time CTO / Technical Advisor
– Talk with 100+ startups each year

3
Complexity of Your Product
Complex
> 12 Prog Mon
> $100K
Simple
< 3 Prog Mon
< $35K

4
Simplify
Complex
> 12 Prog Mon
Simple
< 3 Prog Mon
• Simple Forum
• WordPress
• Manual Commerce

5
Other Ways to “Simplify”
• Paper (More Next Slide)
• Smoke and Mirrors Prototype
• Fake Site
• Proof of Concept
• Minimum MVP
• Leverage Existing Platforms or Third Parties

6
Homework - Before You Build Anything
• Steve Blank’s Startup Owner’s Manual
• Wireframes
• Graphic Comps – 99designs, eLance
• Test on Paper and Iterate
• Don’t Miss Key Questions
http://www.socalcto.com/2011/08/32-questions-developers-may-have-
forgot.html
– Targets/Mobile, Notifications, Email, Marketing Tracking, Analytics / Metrics /
Reporting, SEO Support, Social / Viral, Location, Time Zones, Video

7
Complexity of Your Product
Complex
> 12 Prog Mon
Simple
< 3 Prog Mon
Equity Only Developer
Dedicated Technical Team
In House, Outsource,
Hybrid
Freelance Developer
Offshore Dice Roll

8
Elusive (Illusive) Technical Cofounder

9
Be Prepared When You Meet a Developer
• They Want
– Solve a problem, create something neat from scratch
– Learn something new
– Food and other Rewards
• Hate
– Salespeople / Being Sold
– Pretending to Know More Than You Know
– Not Knowing Enough
– Time Wasters - Don't talk too much. Stay on point. Only
go social when they go social.

10
Founder Developer Gap
Founder Developer
Technical Advisor
Programmer Friend
Part-time CTO
GAP

Get Your Product Moving
Founders Institute
November 2012
Tony Karrer, Ph.D.
CEO, TechEmpower, Inc.
akarrer@techempower.com
http://socalcto.com

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Corporate and higher education. Two industries that, in the past, have had a clear divide with very little crossover. The difference in goals, learning styles and objectives paved the way for differing learning technologies platforms to evolve. Now, those stark lines are blurring as both sides are discovering they have content that’s relevant to the other. Join Tammy Rutherford as she walks through the pros and cons of corporate and higher ed collaborating. And the challenges of these different technology platforms working together for a brighter future.

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Dubai, known for its towering skyscrapers, luxurious lifestyle, and relentless pursuit of innovation, often finds itself in the global spotlight. However, amidst the glitz and glamour, the emirate faces its own set of challenges, including the occasional threat of flooding. In recent years, Dubai has experienced sporadic but significant floods, disrupting normalcy and posing unique challenges to its infrastructure. Among the critical nodes in this bustling metropolis is the Dubai International Airport, a vital hub connecting the world. This article delves into the intersection of Dubai flood events and the resilience demonstrated by the Dubai International Airport in the face of such challenges.

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1. Get Your Product Moving Founders Institute November 2012 Tony Karrer, Ph.D. CEO, TechEmpower, Inc. akarrer@techempower.com http://socalcto.com

2. 2 Background • Ph.D. Computer Science, LMU Professor CS 10 Years • Founder – Sprinkler Systems Installation (age 15) – Knowledge Stream ($59M exit) – TechEmpower (1997 - present) – Aggregage (2010 – present) • Part-Time CTO / Technical Advisor – Talk with 100+ startups each year

3. 3 Complexity of Your Product Complex > 12 Prog Mon > $100K Simple < 3 Prog Mon < $35K

4. 4 Simplify Complex > 12 Prog Mon Simple < 3 Prog Mon • Simple Forum • WordPress • Manual Commerce

5. 5 Other Ways to “Simplify” • Paper (More Next Slide) • Smoke and Mirrors Prototype • Fake Site • Proof of Concept • Minimum MVP • Leverage Existing Platforms or Third Parties

6. 6 Homework - Before You Build Anything • Steve Blank’s Startup Owner’s Manual • Wireframes • Graphic Comps – 99designs, eLance • Test on Paper and Iterate • Don’t Miss Key Questions http://www.socalcto.com/2011/08/32-questions-developers-may-have- forgot.html – Targets/Mobile, Notifications, Email, Marketing Tracking, Analytics / Metrics / Reporting, SEO Support, Social / Viral, Location, Time Zones, Video

7. 7 Complexity of Your Product Complex > 12 Prog Mon Simple < 3 Prog Mon Equity Only Developer Dedicated Technical Team In House, Outsource, Hybrid Freelance Developer Offshore Dice Roll

8. 8 Elusive (Illusive) Technical Cofounder

9. 9 Be Prepared When You Meet a Developer • They Want – Solve a problem, create something neat from scratch – Learn something new – Food and other Rewards • Hate – Salespeople / Being Sold – Pretending to Know More Than You Know – Not Knowing Enough – Time Wasters - Don't talk too much. Stay on point. Only go social when they go social.

10. 10 Founder Developer Gap Founder Developer Technical Advisor Programmer Friend Part-time CTO GAP

11. Get Your Product Moving Founders Institute November 2012 Tony Karrer, Ph.D. CEO, TechEmpower, Inc. akarrer@techempower.com http://socalcto.com