Smartphones have computing capabilities that are
very advanced such as high definition cameras, media
player, sensors, GPS navigation unit, accelerometers,
gyroscopes among other futures. For most
Smartphones, and Android operating system is used.
To operate efficiently, the features need to be
supported by stable memory, batteries with the right
power output, and an efficient power system, and a
good shell. The risk of failure of Smartphones is
mainly in the memory access violation and mobile
phone hardware such as the batteries and the shell
Samsung , South
Korean company that is one
of the world’s largest
producers of electronic
devices. Samsung
specializes in the production
of a wide variety of
consumer and
industry electronics,
including appliances, digital
media
devices, semiconductors,
memory chips,
and integrated systems. It
has become one of the
most-recognizable names in
technology and produces
about a fifth of south
Korea’s total exports.
LAUNCHING : 2016 AUGUST
BODY:
Dimensions 153.5 x 73.9 x 7.9 mm (6.04 x 2.91 x 0.31 in)
Weight 169 g (5.96 oz)
Build Glass front (Gorilla Glass 5), glass back (Gorilla
Glass 5), aluminum frame
SIM Single SIM (Nano-SIM) or Hybrid Dual SIM (Nano-
SIM, dual stand-by)
IP68 dust/water resistant (up to 1.5m for 30 mins)
Stylus
Type Super AMOLED, HDR10
Size 5.7 inches, 88.5 cm
2
(~78.0% screen-to-body ratio)
Resolui
ton
1440 x 2560 pixels, 16:9 ratio (~518 ppi densi ty)
Protecti
on
Corning Gorilla Glass 5
Always-on display
WLAN Wi-Fi 802.11 a/b/g/n/ac, dual-band, Wi-Fi Direct, hotspot
Bluetoot
h
4.2, A2DP, EDR, LE
GPS Yes, with A-GPS, GLONASS, BDS, GALILEO
NFC Yes
Radio No
USB USB Type-C 3.1
Type Li-Ion 3500 mAh, non-removable
Chargin
g
Fast charging 15W
Quick Charge 2.0
Qi wireless charging - market dependent
The explosion of the SAMSUNG GALAXY
NOTE 7 resulted in the recalling of the
phones. some specific phones that were
overheating lead to the cause of
explosion. The analysis of the engineers
concluded that lithium-ion batteries from
one of the suppliers had a fault. Part of
the battery’s inside coiled incorrectly;
hence, caused stress to the battery & had
caused explosion the SAMSUNG GALAXY
NOTE 7 sets..
In the failure of the SAMSUNG GALAXY NOTE
7 .It was estimated that it lead to revenue
loss of over $5 billion.but due to its brand
name company could survive due to its brand
name.
The failure also attracted the
lawsuits against the company
that had taken place with the
people. It was just because
their product had a failure so
there was a need to recall
and replacement of the
SAMSUNG GALAXY NOTE 7.
Some airlines in the U.S. do
not allow passengers to use
passengers to use the
Samsung phones onboard their
planes. because of the
damages and injuries .
SWOT Analysis stands for – Strengths,
Weaknesses, Opportunities, and Threats
Strengths - Good Goodwill of the company,
strong base with good financial support
Weaknesses – internal structure of the samsung
galaxy note 7 had some coiling issues .
Opportunities – if they to remove this midel
weakness it can become their opportunity which
they did .
Threats are factors that are analyzed in view of
the prevalent market forces and other factors
such as political, technological, economic , legal
& environmental, and social, health & safety.
The SAMSUNG GALAXY NOTE 7 had many
issues that’s why it was redesigned as
GALAXY NOTE FE in South korea at a price of
3200 mAh battery to solve the issues at$607.
When producer thought to redesign the product
he tried to recover his coiling issues in internal
structure of the phone .
Also he introduced new features to make it more
attractive .
he also think to change the Name of the product
Since Samsung is a Good brand company so they
tried to change the prices of the product so that
their customers can forget their defective
product and they can aquire a good market
again.
Publishing of the phone was also done in various
Media at that time to avoid price penetration in
new product .