27 Ways of Content Marketing in 2015 and Beyond https://www.akashseo.com

1. - By Akash Srivastava from AkashSEO.com

2. • Content marketing came on its own in the
year 2015 and is expected to enhance
itself in the marketing industry. Companies
want to know much about the products
and services you are selling through
quality content in the form of text, images
and videos. This is the primary reason why
more than 75% of the organizations are
using content creation and distribution to
boost their marketing efforts.

4. • There is no doubt that content marketing is
playing a critical role in building the
organization and this tactic demands a lot
of time and efforts. It is important for the
content marketer to take right decision and
make most out of the marketing process.
Here are 27 ways of content marketing in
2015 and beyond that optimize your
content marketing efforts –

5. 1. There are a number of content marketers who
don’t realize the importance of quality content. For
every content marketing strategy, content is the
backbone and hence, there is a need of
informative and engaging content that delivers
tremendous value to the target audience.
2. Videos should be an integral part of content
marketing strategy through which one can improve
the effectiveness of content marketing campaign.
Textual content in the form of guest posts work
well, but what work better than text format is
informative and unique videos.
3. One of the best ways to become influencer is
become a thoughtful leader who provides
informative content. Your content should act as a
solution provider that gives actionable answers to
the problems your audience is suffering from.

6. 4. Build expertise slowly and avoid doing things,
which you cannot do with perfection. The idea is to
make sure that you maximize deliverables from
activities, which you are comfortable with.
Remember that audience will always look for high
quality content
5. Consistency is the key to successful content
marketing. Businesses that practice consistency in
content creation, promotion and distribution are
more likely to attract target audience.
6. Scalability across organizations is another best
method of content marketing in 2015. In order
to se success in content marketing, there has to
be a shift in their mind set.

7. 7. Content should be treated like a product and
therefore, one should maintain its quality. By
doing this way, companies enable users to
have a great user experience with the first
product they have come across.
8. One should make use of more number of
tools and more data in 2015 for effective
content marketing.
9. Dynamic and interactive content help
organizations to engage their audience.
Brands will expand into sharper and shorter
content to hook their audience.

8. 10. Using long tail keywords for keyword
research is an easy way to brainstorm
content. You can incorporate such keywords
in your content so that search engines find
them easily.
11. Creating personas will help you understand
your target audience and the products they
are interested in. You will begin to see which
kind of people are responding to your
content.
12. Pinterest is a valuable social media
platform that promotes solely unique and
shareable content.

9. 13. Benchmarking is another content
marketing method that helps you keep the
content marketing efforts on the top. Cyfe is a
very useful benchmarking dashboard that
allows you to track different metrics on social
platforms.
14. Sharing site specific content on social
networking sites is what your audience want
form you. You can create strategies that are
specific to each site you intend to share.
15. Repurposing content is another best
method to increase your reach without taking
much of the gamble.

10. 16. Living by a full-on content marketing
strategy help you achieve the goals and
objectives of your business. You should make
better use of the resources and build a well
documented strategy that can be later used.
17. Promote your content effectively, as there
are multiple companies that produce content
in massive quantity. You can make content
promotion as an integral part of content
marketing in 2015.
18. Create content marketing mission
statement that gives a purpose to your
organization. You should define your core
audience by making the content unique.

11. 19. Make content marketing a shiny object.
It should be a original piece of research
and be newsworthy.
20. Cascade the content by creating an
infographic with images and share it on
social media channels.
21. Document your strategy very well that
includes your business plan for innovation,
brand story, channel plan and so on.

12. 19. Make content marketing a shiny object.
It should be a original piece of research
and be newsworthy.
20. Cascade the content by creating an
infographic with images and share it on
social media channels.
21. Document your strategy very well that
includes your business plan for innovation,
brand story, channel plan and so on.

13. 22. Adopt a lean content approach when you
are planning for an effective content
marketing strategy.
23. Create a buyer legend which is very
powerful than a persona description.
24. Implement a reputed automated system
as the year 2015 is going to rock with
hundreds of automation tools.

14. 25. Adopt the discipline of content marketing
strategy that you are much interested in.
26. Build an unbeatable content marketing
plan with advanced techniques and tools.
27. You can look at the way your
competitors are generating quality content.
There are a number of online resources
that help you know this.