SlideShare une entreprise Scribd logo
1  sur  50
Télécharger pour lire hors ligne
Design Thinking
  for Startups
Amir Khella
@amirkhella
What is Design?


It’s the process by which an artifact is
brought into existence.

               “Design is art that people use”
                                - Ellen Lupton
What is design
      thinking?


It’s a mindset of combining creative and
analytical thinking and applying it toward
solving a specific problem.
Bad definition.


"Unlike analytical thinking, design thinking
is a creative process based around the
‘building up’ of ideas."

                                  - Wikipedia
Good definition.

“A process of creative and critical thinking
that allows information and ideas to be
organized, decisions to be made, situations to
be improved, and knowledge to be gained.”

                           - Charles Burnette
Design thinking combines
CREATIVE and ANALYTICAL
         thinking.
It’s both abductive
   and deductive.
Being deductive means
using past knowledge to
solve current problems.
Being abductive means
     imagining and
  visualizing a future
 that should yet exist.
Yesterday     Today   Tomorrow


Experiences            Imagination
 Patterns              Possibilities
  Stories                Stories
Observations           Uncertainty
Then, what’s
innovation?
It’s a byproduct of
 design thinking.
It’s being comfortable
  going forward in a
 state of uncertainty
It’s believing that the
best solution is yet to
       be found.
It’s the willingness to
   fail early and fail
          often.
Unfortunately, that’s
not what we learn in
      school.
School Life                     Real Life
                               Mistakes are learning
Mistakes are punished.
                                    experiences.
Failure is not tolerated.      Failure breeds success.

Given the questions; find    Ask great questions; find the
   the right answers.              best answers.

                              Intuition and imagination
Knowledge and certainty
                              create potential for using
   foster confidence.                  knowledge.
What makes a good
 design thinker?
An observing eye and a constant
       sense of wonder.
An empathetic attitude toward
 people’s behavior and habits.
A questioning mindset that goes
     beyond the obvious.
Patience to remain in problem
space until the right questions are
             identified.
A holistic approach to problem
            solving.
The willingness to experiment and
              build.
A passion for collaboration.
So, how does a
 startup integrate
design thinking into
    its process?
1. Understand that design
  thinking is not just the
    designer’s role; it’s
     everyone’s role.
Design is not about products;
     it’s about people.



        Think beyond tasks;
Their lives. Their challenges. Their dreams.
The user’s journey starts long before they click that button.
2. Understand and define the
      problem you’re trying to
              solve.


Take the time to ask a lot of annoying WHY questions.
  And don’t move to the solution space too soon.
Create a story.
Our brains are hardwired for stories. If
  we like them, we remember them
               forever.

          Like a good movie,
          design should tell a
              good story.
Communicate your story, and
 ask people to tell you what they
   heard and what they think.


 * Don’t be afraid that someone will steal your story; it’s very likely
that many people had that idea before you, and did nothing about it.
Sketch you ideas.




You don’t need to know how to draw in order to sketch.
  As long as your sketches capture your ideas, it doesn’t matter
                    if they “don’t look good”.
Create quick and crude prototypes




           Prototypes create conversations. They are ALIVE!
The sooner they work, the sooner you realize what your product needs to be.
3. Refine your prototype until it
becomes like a movie trailer for
        your product.




   It will always remind you of your story.
And don’t worry about it being too functional or
                 good looking.
Create a design-friendly
     environment
Remove walls between people.
And encourage frequent conversations.
Create design walls.




Imprint designs in the back of everyone’s mind
              Photo courtesy of ewhitworth.com
4. Run a weekly or monthly
     brainstorming meeting to
       encourage wild ideas.




The best way to get good ideas is to get lots of ideas. And the best
   time to get good ideas may be when you don’t need them.
5. Encourage your team to think
           visually.




Ask them to carry sketchbooks and to freely express their ideas on
                         whiteboards.
Visit a design agency for a day




Design agencies typically create great design environments.
6. Become your own best
      competition.




      Don’t get too comfortable with success.
 A design is NEVER done. It’s never good enough.
Solve harder problems than your competition does.
Define and embrace constraints
 as part of the creative process.




The main difference between a rocket and a bomb is that the former
                     is a controlled explosion.
Create a character for your
               product




  What will your product be if it were a car? a phone? a shoe?
Who will your product be if it were a movie star? a political figure?
        Describe your products in human-like adjectives.
7. Hire T-shaped individuals.


 They tend to be professional in one area, but
       are skilled in many other areas.
          They are highly intuitive.
And they work as bridges between disciplines.
Discourage rigid roles.


   Leave these roles to enterprises.
Everyone should be a product caretaker.
Encourage cross-training.


Give your designers business training and your
          developers design training.


Invite outsiders to come and talk about what they do,
even if it’s nothing related to what your team is working on.
If possible, elect a CDO role
    (Chief Design Officer)


Let people in your company understand that
  design is as valuable as technology and
                  business.
Anyone can be a designer
Anyone can be a good design thinker
The most inspiring quote from a founder I’ve
               worked with.



   “This looks exciting and
      scary. Let’s do it!”
Where to go from here?
•Follow me on Twitter: @amirkhella
 I tweet links, quick insights and advice about
 Design Thinking for Startups

•Visit my blog: www.amirkhella.com
 I write short posts about design, business and life

•Sign up for an upcoming webinar
 Get one-on-one design advice about your product and
 business

                              Amir Khella
                              User Experience Guru
                              amir@fictiv.com

Contenu connexe

Tendances

Emerging Innovation: an exploratory journey into design thinking and innovati...
Emerging Innovation: an exploratory journey into design thinking and innovati...Emerging Innovation: an exploratory journey into design thinking and innovati...
Emerging Innovation: an exploratory journey into design thinking and innovati...Cedric Mainguy
 
Design Thinking 101 by Natalie Nixon of Figure 8 Thinking
Design Thinking 101 by Natalie Nixon of Figure 8 ThinkingDesign Thinking 101 by Natalie Nixon of Figure 8 Thinking
Design Thinking 101 by Natalie Nixon of Figure 8 ThinkingNatalie W. Nixon, PhD
 
The Startup Design Toolkit - a design-thinking approach to startups and produ...
The Startup Design Toolkit - a design-thinking approach to startups and produ...The Startup Design Toolkit - a design-thinking approach to startups and produ...
The Startup Design Toolkit - a design-thinking approach to startups and produ...Alejandro Rios Peña
 
Design Thinking: The one thing that will transform the way you think
Design Thinking: The one thing that will transform the way you thinkDesign Thinking: The one thing that will transform the way you think
Design Thinking: The one thing that will transform the way you thinkDigital Surgeons
 
Design thinking
Design thinkingDesign thinking
Design thinkingwebkeyz
 
Design Thinking
Design ThinkingDesign Thinking
Design ThinkingDesign Lab
 
What is Design Thinking?
What is Design Thinking?What is Design Thinking?
What is Design Thinking?Michael Melnick
 
Design Thinking - Bootcamp
Design Thinking - BootcampDesign Thinking - Bootcamp
Design Thinking - BootcampJan Schmiedgen
 
Design Thinking - Workshop Sample
Design Thinking - Workshop SampleDesign Thinking - Workshop Sample
Design Thinking - Workshop SampleShimon Shmueli
 
Crash Course Design Thinking - by @arnoutsmeets
Crash Course Design Thinking - by @arnoutsmeetsCrash Course Design Thinking - by @arnoutsmeets
Crash Course Design Thinking - by @arnoutsmeetsBoard of Innovation
 
Design thinking
Design thinkingDesign thinking
Design thinkingAshprvt
 
Design Thinking in Solving Problem - HCMC Scrum Breakfast - July 27, 2019
Design Thinking in Solving Problem - HCMC Scrum Breakfast - July 27, 2019Design Thinking in Solving Problem - HCMC Scrum Breakfast - July 27, 2019
Design Thinking in Solving Problem - HCMC Scrum Breakfast - July 27, 2019Scrum Breakfast Vietnam
 

Tendances (20)

IDEO - Design thinking workshop 2016
IDEO - Design thinking workshop 2016IDEO - Design thinking workshop 2016
IDEO - Design thinking workshop 2016
 
Design Thinking Workshop
Design Thinking WorkshopDesign Thinking Workshop
Design Thinking Workshop
 
Emerging Innovation: an exploratory journey into design thinking and innovati...
Emerging Innovation: an exploratory journey into design thinking and innovati...Emerging Innovation: an exploratory journey into design thinking and innovati...
Emerging Innovation: an exploratory journey into design thinking and innovati...
 
Design thinking
Design thinkingDesign thinking
Design thinking
 
Design Thinking 101 by Natalie Nixon of Figure 8 Thinking
Design Thinking 101 by Natalie Nixon of Figure 8 ThinkingDesign Thinking 101 by Natalie Nixon of Figure 8 Thinking
Design Thinking 101 by Natalie Nixon of Figure 8 Thinking
 
Design-Thinking
Design-ThinkingDesign-Thinking
Design-Thinking
 
The Startup Design Toolkit - a design-thinking approach to startups and produ...
The Startup Design Toolkit - a design-thinking approach to startups and produ...The Startup Design Toolkit - a design-thinking approach to startups and produ...
The Startup Design Toolkit - a design-thinking approach to startups and produ...
 
Design Thinking Frameworks Reference Guide
Design Thinking Frameworks Reference GuideDesign Thinking Frameworks Reference Guide
Design Thinking Frameworks Reference Guide
 
Design Thinking: The one thing that will transform the way you think
Design Thinking: The one thing that will transform the way you thinkDesign Thinking: The one thing that will transform the way you think
Design Thinking: The one thing that will transform the way you think
 
Design thinking
Design thinkingDesign thinking
Design thinking
 
Design Thinking 101
Design Thinking 101Design Thinking 101
Design Thinking 101
 
Design Thinking
Design ThinkingDesign Thinking
Design Thinking
 
Design Thinking
Design ThinkingDesign Thinking
Design Thinking
 
Design Thinking
Design ThinkingDesign Thinking
Design Thinking
 
What is Design Thinking?
What is Design Thinking?What is Design Thinking?
What is Design Thinking?
 
Design Thinking - Bootcamp
Design Thinking - BootcampDesign Thinking - Bootcamp
Design Thinking - Bootcamp
 
Design Thinking - Workshop Sample
Design Thinking - Workshop SampleDesign Thinking - Workshop Sample
Design Thinking - Workshop Sample
 
Crash Course Design Thinking - by @arnoutsmeets
Crash Course Design Thinking - by @arnoutsmeetsCrash Course Design Thinking - by @arnoutsmeets
Crash Course Design Thinking - by @arnoutsmeets
 
Design thinking
Design thinkingDesign thinking
Design thinking
 
Design Thinking in Solving Problem - HCMC Scrum Breakfast - July 27, 2019
Design Thinking in Solving Problem - HCMC Scrum Breakfast - July 27, 2019Design Thinking in Solving Problem - HCMC Scrum Breakfast - July 27, 2019
Design Thinking in Solving Problem - HCMC Scrum Breakfast - July 27, 2019
 

En vedette

Validating big data at scale
Validating big data at scaleValidating big data at scale
Validating big data at scaleAmplitude
 
SEO+UX = SEOUX @UXRepublic
SEO+UX = SEOUX @UXRepublicSEO+UX = SEOUX @UXRepublic
SEO+UX = SEOUX @UXRepublicUX REPUBLIC
 
Xebia-Agile consulting and training offerings
Xebia-Agile consulting and training offeringsXebia-Agile consulting and training offerings
Xebia-Agile consulting and training offeringsXebia IT Architects
 
Les magasins de demain @uxrepublic
Les magasins de demain  @uxrepublicLes magasins de demain  @uxrepublic
Les magasins de demain @uxrepublicUX REPUBLIC
 
Le design éthique
Le design éthiqueLe design éthique
Le design éthiqueUX REPUBLIC
 
Le système cognitif par l’exemple @UXRepublic
Le système cognitif par l’exemple @UXRepublicLe système cognitif par l’exemple @UXRepublic
Le système cognitif par l’exemple @UXRepublicUX REPUBLIC
 
23062014 jarl meijer agile survey xebia
23062014 jarl meijer agile survey xebia23062014 jarl meijer agile survey xebia
23062014 jarl meijer agile survey xebiaAgileConsortiumINT
 
XebiCon'16 : Thiga - Qu'est ce que le Growth Hacking en 2016 ? Par Nicolas G...
XebiCon'16 : Thiga - Qu'est ce que le Growth Hacking en 2016 ?  Par Nicolas G...XebiCon'16 : Thiga - Qu'est ce que le Growth Hacking en 2016 ?  Par Nicolas G...
XebiCon'16 : Thiga - Qu'est ce que le Growth Hacking en 2016 ? Par Nicolas G...Publicis Sapient Engineering
 
UX made in China @UXRepublic
UX made in China @UXRepublicUX made in China @UXRepublic
UX made in China @UXRepublicUX REPUBLIC
 
Les technologies immersives @UXRepublic
Les technologies immersives @UXRepublicLes technologies immersives @UXRepublic
Les technologies immersives @UXRepublicUX REPUBLIC
 
Offline first @UXRepublic
Offline first @UXRepublicOffline first @UXRepublic
Offline first @UXRepublicUX REPUBLIC
 
Why the lean start-up changes everything
Why the lean start-up changes everythingWhy the lean start-up changes everything
Why the lean start-up changes everythingWei Li
 
Web real time communication @UXRepublic
Web real time communication @UXRepublicWeb real time communication @UXRepublic
Web real time communication @UXRepublicUX REPUBLIC
 
Le Design empathique @UXRepublic
Le Design empathique @UXRepublicLe Design empathique @UXRepublic
Le Design empathique @UXRepublicUX REPUBLIC
 
XebiCon'16 : Orange et Xebia Labs - De l'Agilité vers le Déploiement Continu ...
XebiCon'16 : Orange et Xebia Labs - De l'Agilité vers le Déploiement Continu ...XebiCon'16 : Orange et Xebia Labs - De l'Agilité vers le Déploiement Continu ...
XebiCon'16 : Orange et Xebia Labs - De l'Agilité vers le Déploiement Continu ...Publicis Sapient Engineering
 
Tips digital communication victoria pereira
Tips digital communication   victoria pereiraTips digital communication   victoria pereira
Tips digital communication victoria pereiraUX REPUBLIC
 
Le rôle du développeur front dans la User eXperience
Le rôle du développeur front dans la User eXperienceLe rôle du développeur front dans la User eXperience
Le rôle du développeur front dans la User eXperienceUX REPUBLIC
 
XebiCon'16 : Les 5 questions con(tre) l'agilité et comment y répondre. Par M...
XebiCon'16 : Les 5 questions con(tre) l'agilité et comment y répondre.  Par M...XebiCon'16 : Les 5 questions con(tre) l'agilité et comment y répondre.  Par M...
XebiCon'16 : Les 5 questions con(tre) l'agilité et comment y répondre. Par M...Publicis Sapient Engineering
 
Webinar "Agile for Managers"
Webinar "Agile for Managers"Webinar "Agile for Managers"
Webinar "Agile for Managers"Pooja Gulati
 
Le social coding pour la Creative Technologie
Le social coding pour la Creative TechnologieLe social coding pour la Creative Technologie
Le social coding pour la Creative TechnologieUX REPUBLIC
 

En vedette (20)

Validating big data at scale
Validating big data at scaleValidating big data at scale
Validating big data at scale
 
SEO+UX = SEOUX @UXRepublic
SEO+UX = SEOUX @UXRepublicSEO+UX = SEOUX @UXRepublic
SEO+UX = SEOUX @UXRepublic
 
Xebia-Agile consulting and training offerings
Xebia-Agile consulting and training offeringsXebia-Agile consulting and training offerings
Xebia-Agile consulting and training offerings
 
Les magasins de demain @uxrepublic
Les magasins de demain  @uxrepublicLes magasins de demain  @uxrepublic
Les magasins de demain @uxrepublic
 
Le design éthique
Le design éthiqueLe design éthique
Le design éthique
 
Le système cognitif par l’exemple @UXRepublic
Le système cognitif par l’exemple @UXRepublicLe système cognitif par l’exemple @UXRepublic
Le système cognitif par l’exemple @UXRepublic
 
23062014 jarl meijer agile survey xebia
23062014 jarl meijer agile survey xebia23062014 jarl meijer agile survey xebia
23062014 jarl meijer agile survey xebia
 
XebiCon'16 : Thiga - Qu'est ce que le Growth Hacking en 2016 ? Par Nicolas G...
XebiCon'16 : Thiga - Qu'est ce que le Growth Hacking en 2016 ?  Par Nicolas G...XebiCon'16 : Thiga - Qu'est ce que le Growth Hacking en 2016 ?  Par Nicolas G...
XebiCon'16 : Thiga - Qu'est ce que le Growth Hacking en 2016 ? Par Nicolas G...
 
UX made in China @UXRepublic
UX made in China @UXRepublicUX made in China @UXRepublic
UX made in China @UXRepublic
 
Les technologies immersives @UXRepublic
Les technologies immersives @UXRepublicLes technologies immersives @UXRepublic
Les technologies immersives @UXRepublic
 
Offline first @UXRepublic
Offline first @UXRepublicOffline first @UXRepublic
Offline first @UXRepublic
 
Why the lean start-up changes everything
Why the lean start-up changes everythingWhy the lean start-up changes everything
Why the lean start-up changes everything
 
Web real time communication @UXRepublic
Web real time communication @UXRepublicWeb real time communication @UXRepublic
Web real time communication @UXRepublic
 
Le Design empathique @UXRepublic
Le Design empathique @UXRepublicLe Design empathique @UXRepublic
Le Design empathique @UXRepublic
 
XebiCon'16 : Orange et Xebia Labs - De l'Agilité vers le Déploiement Continu ...
XebiCon'16 : Orange et Xebia Labs - De l'Agilité vers le Déploiement Continu ...XebiCon'16 : Orange et Xebia Labs - De l'Agilité vers le Déploiement Continu ...
XebiCon'16 : Orange et Xebia Labs - De l'Agilité vers le Déploiement Continu ...
 
Tips digital communication victoria pereira
Tips digital communication   victoria pereiraTips digital communication   victoria pereira
Tips digital communication victoria pereira
 
Le rôle du développeur front dans la User eXperience
Le rôle du développeur front dans la User eXperienceLe rôle du développeur front dans la User eXperience
Le rôle du développeur front dans la User eXperience
 
XebiCon'16 : Les 5 questions con(tre) l'agilité et comment y répondre. Par M...
XebiCon'16 : Les 5 questions con(tre) l'agilité et comment y répondre.  Par M...XebiCon'16 : Les 5 questions con(tre) l'agilité et comment y répondre.  Par M...
XebiCon'16 : Les 5 questions con(tre) l'agilité et comment y répondre. Par M...
 
Webinar "Agile for Managers"
Webinar "Agile for Managers"Webinar "Agile for Managers"
Webinar "Agile for Managers"
 
Le social coding pour la Creative Technologie
Le social coding pour la Creative TechnologieLe social coding pour la Creative Technologie
Le social coding pour la Creative Technologie
 

Similaire à Design Thinking for Startups - Are You Design Driven?

A conversation about Design thinking
A conversation about Design thinkingA conversation about Design thinking
A conversation about Design thinkingAbhinav Soni
 
Creative approach to problem sloving
Creative approach to problem slovingCreative approach to problem sloving
Creative approach to problem slovingVenkatesh D
 
Design thinking myths - valuing terrible ideas doesn’t mean all ideas are sam...
Design thinking myths - valuing terrible ideas doesn’t mean all ideas are sam...Design thinking myths - valuing terrible ideas doesn’t mean all ideas are sam...
Design thinking myths - valuing terrible ideas doesn’t mean all ideas are sam...Stephanie Beath
 
Design principles philopsohy of ux -Whitney Hess
Design principles philopsohy of ux -Whitney HessDesign principles philopsohy of ux -Whitney Hess
Design principles philopsohy of ux -Whitney Hesswww.usarte.co
 
Design Principles: The Philosophy of UX
Design Principles: The Philosophy of UXDesign Principles: The Philosophy of UX
Design Principles: The Philosophy of UXWhitney Hess
 
Design Thinking Informational Report
Design Thinking Informational Report Design Thinking Informational Report
Design Thinking Informational Report Peter Guth
 
MyBnk Innovation Masterclass Manual
MyBnk Innovation Masterclass ManualMyBnk Innovation Masterclass Manual
MyBnk Innovation Masterclass ManualMike Mompi
 
Creativity & Innovation
Creativity & InnovationCreativity & Innovation
Creativity & InnovationArpita Kar
 
Clark - Innovate or Perish! Strategies for Improving HR Processes
Clark - Innovate or Perish! Strategies for Improving HR ProcessesClark - Innovate or Perish! Strategies for Improving HR Processes
Clark - Innovate or Perish! Strategies for Improving HR ProcessesHR Florida State Council, Inc.
 
Design Thinking: Finding Problems Worth Solving In Health
Design Thinking: Finding Problems Worth Solving In HealthDesign Thinking: Finding Problems Worth Solving In Health
Design Thinking: Finding Problems Worth Solving In HealthAdam Connor
 
Blind mountain climbing: design process
Blind mountain climbing: design processBlind mountain climbing: design process
Blind mountain climbing: design processNathan Kane
 
Designerly ways of knowing small
Designerly ways of knowing smallDesignerly ways of knowing small
Designerly ways of knowing smallNatasa Christou
 
Ready to be a Design Thinking Supa' Star?!
Ready to be a Design Thinking Supa' Star?!Ready to be a Design Thinking Supa' Star?!
Ready to be a Design Thinking Supa' Star?!Dr. Melissa Sassi
 
The elements of product success for designers and developers
The elements of product success for designers and developersThe elements of product success for designers and developers
The elements of product success for designers and developersNick Myers
 
Rapid Prototyping Learning LaunchVisualization Journey Map.docx
Rapid Prototyping Learning LaunchVisualization Journey Map.docxRapid Prototyping Learning LaunchVisualization Journey Map.docx
Rapid Prototyping Learning LaunchVisualization Journey Map.docxaudeleypearl
 
"Field Guide to Human-Centered Design: A Practical Handbook for Innovative So...
"Field Guide to Human-Centered Design: A Practical Handbook for Innovative So..."Field Guide to Human-Centered Design: A Practical Handbook for Innovative So...
"Field Guide to Human-Centered Design: A Practical Handbook for Innovative So...Freelance, self-employed
 

Similaire à Design Thinking for Startups - Are You Design Driven? (20)

A conversation about Design thinking
A conversation about Design thinkingA conversation about Design thinking
A conversation about Design thinking
 
Creative approach to problem sloving
Creative approach to problem slovingCreative approach to problem sloving
Creative approach to problem sloving
 
Design thinking myths - valuing terrible ideas doesn’t mean all ideas are sam...
Design thinking myths - valuing terrible ideas doesn’t mean all ideas are sam...Design thinking myths - valuing terrible ideas doesn’t mean all ideas are sam...
Design thinking myths - valuing terrible ideas doesn’t mean all ideas are sam...
 
Design principles philopsohy of ux -Whitney Hess
Design principles philopsohy of ux -Whitney HessDesign principles philopsohy of ux -Whitney Hess
Design principles philopsohy of ux -Whitney Hess
 
Design Principles: The Philosophy of UX
Design Principles: The Philosophy of UXDesign Principles: The Philosophy of UX
Design Principles: The Philosophy of UX
 
Design Thinking Informational Report
Design Thinking Informational Report Design Thinking Informational Report
Design Thinking Informational Report
 
MyBnk Innovation Masterclass Manual
MyBnk Innovation Masterclass ManualMyBnk Innovation Masterclass Manual
MyBnk Innovation Masterclass Manual
 
Creativity & Innovation
Creativity & InnovationCreativity & Innovation
Creativity & Innovation
 
Clark - Innovate or Perish! Strategies for Improving HR Processes
Clark - Innovate or Perish! Strategies for Improving HR ProcessesClark - Innovate or Perish! Strategies for Improving HR Processes
Clark - Innovate or Perish! Strategies for Improving HR Processes
 
Design Thinking: Finding Problems Worth Solving In Health
Design Thinking: Finding Problems Worth Solving In HealthDesign Thinking: Finding Problems Worth Solving In Health
Design Thinking: Finding Problems Worth Solving In Health
 
Creativity
Creativity Creativity
Creativity
 
Blind mountain climbing: design process
Blind mountain climbing: design processBlind mountain climbing: design process
Blind mountain climbing: design process
 
Designerly ways of knowing small
Designerly ways of knowing smallDesignerly ways of knowing small
Designerly ways of knowing small
 
Ready to be a Design Thinking Supa' Star?!
Ready to be a Design Thinking Supa' Star?!Ready to be a Design Thinking Supa' Star?!
Ready to be a Design Thinking Supa' Star?!
 
The elements of product success for designers and developers
The elements of product success for designers and developersThe elements of product success for designers and developers
The elements of product success for designers and developers
 
Managing Creativity
Managing CreativityManaging Creativity
Managing Creativity
 
Designprinciples
DesignprinciplesDesignprinciples
Designprinciples
 
Design Thinking
Design ThinkingDesign Thinking
Design Thinking
 
Rapid Prototyping Learning LaunchVisualization Journey Map.docx
Rapid Prototyping Learning LaunchVisualization Journey Map.docxRapid Prototyping Learning LaunchVisualization Journey Map.docx
Rapid Prototyping Learning LaunchVisualization Journey Map.docx
 
"Field Guide to Human-Centered Design: A Practical Handbook for Innovative So...
"Field Guide to Human-Centered Design: A Practical Handbook for Innovative So..."Field Guide to Human-Centered Design: A Practical Handbook for Innovative So...
"Field Guide to Human-Centered Design: A Practical Handbook for Innovative So...
 

Plus de Amir Khella

How to think like a designer and act like an entrepreneur
How to think like a designer and act like an entrepreneurHow to think like a designer and act like an entrepreneur
How to think like a designer and act like an entrepreneurAmir Khella
 
How Much Time Do You Have Left?
How Much Time Do You Have Left?How Much Time Do You Have Left?
How Much Time Do You Have Left?Amir Khella
 
iOS 8 for iPhone
iOS 8 for iPhoneiOS 8 for iPhone
iOS 8 for iPhoneAmir Khella
 
Lean prototyping for entrepreneurs
Lean prototyping for entrepreneursLean prototyping for entrepreneurs
Lean prototyping for entrepreneursAmir Khella
 
How to prototype like a pro
How to prototype like a proHow to prototype like a pro
How to prototype like a proAmir Khella
 
How to prototype interactive iPad applications in 30 minutes or less using Ap...
How to prototype interactive iPad applications in 30 minutes or less using Ap...How to prototype interactive iPad applications in 30 minutes or less using Ap...
How to prototype interactive iPad applications in 30 minutes or less using Ap...Amir Khella
 
From Corporate Design to Startup Design - A Love Story
From Corporate Design to Startup Design - A Love StoryFrom Corporate Design to Startup Design - A Love Story
From Corporate Design to Startup Design - A Love StoryAmir Khella
 
Designing experiences, not just features
Designing experiences, not just featuresDesigning experiences, not just features
Designing experiences, not just featuresAmir Khella
 
Design Portfolio
Design Portfolio Design Portfolio
Design Portfolio Amir Khella
 

Plus de Amir Khella (9)

How to think like a designer and act like an entrepreneur
How to think like a designer and act like an entrepreneurHow to think like a designer and act like an entrepreneur
How to think like a designer and act like an entrepreneur
 
How Much Time Do You Have Left?
How Much Time Do You Have Left?How Much Time Do You Have Left?
How Much Time Do You Have Left?
 
iOS 8 for iPhone
iOS 8 for iPhoneiOS 8 for iPhone
iOS 8 for iPhone
 
Lean prototyping for entrepreneurs
Lean prototyping for entrepreneursLean prototyping for entrepreneurs
Lean prototyping for entrepreneurs
 
How to prototype like a pro
How to prototype like a proHow to prototype like a pro
How to prototype like a pro
 
How to prototype interactive iPad applications in 30 minutes or less using Ap...
How to prototype interactive iPad applications in 30 minutes or less using Ap...How to prototype interactive iPad applications in 30 minutes or less using Ap...
How to prototype interactive iPad applications in 30 minutes or less using Ap...
 
From Corporate Design to Startup Design - A Love Story
From Corporate Design to Startup Design - A Love StoryFrom Corporate Design to Startup Design - A Love Story
From Corporate Design to Startup Design - A Love Story
 
Designing experiences, not just features
Designing experiences, not just featuresDesigning experiences, not just features
Designing experiences, not just features
 
Design Portfolio
Design Portfolio Design Portfolio
Design Portfolio
 

Dernier

Create Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.comCreate Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.comjakyjhon00
 
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptxWCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptxHasan S
 
Math Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOLMath Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOLkenzukiri
 
Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...khushisharma298853
 
How to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPTHow to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPTThink 360 Studio
 
Construction Documents Checklist before Construction
Construction Documents Checklist before ConstructionConstruction Documents Checklist before Construction
Construction Documents Checklist before ConstructionResDraft
 
Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...Ed Orozco
 
LRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdfLRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdfHctorFranciscoSnchez1
 
Embroidery design from embroidery magazine
Embroidery design from embroidery magazineEmbroidery design from embroidery magazine
Embroidery design from embroidery magazineRivanEleraki
 
Mike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy ShirtMike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy ShirtTeeFusion
 
UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024mikailaoh
 
Production of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptxProduction of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptxb2kshani34
 
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...Amil baba
 
High-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkillHigh-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkillCre8iveskill
 
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdfBuilding+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdfsaidbilgen
 
Designing for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teamsDesigning for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teamsBlock Party
 
Cold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptxCold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptxSamKuruvilla5
 
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024Ted Drake
 
The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024Alan Dix
 

Dernier (19)

Create Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.comCreate Funeral Invites Online @ feedvu.com
Create Funeral Invites Online @ feedvu.com
 
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptxWCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
WCM Branding Agency | 210519 - Portfolio Review (F&B) -s.pptx
 
Math Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOLMath Group 3 Presentation OLOLOLOLILOOLLOLOL
Math Group 3 Presentation OLOLOLOLILOOLLOLOL
 
Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...Khushi sharma undergraduate portfolio...
Khushi sharma undergraduate portfolio...
 
How to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPTHow to use Ai for UX UI Design | ChatGPT
How to use Ai for UX UI Design | ChatGPT
 
Construction Documents Checklist before Construction
Construction Documents Checklist before ConstructionConstruction Documents Checklist before Construction
Construction Documents Checklist before Construction
 
Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...Design mental models for managing large-scale dbt projects. March 21, 2024 in...
Design mental models for managing large-scale dbt projects. March 21, 2024 in...
 
LRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdfLRFD Bridge Design Specifications-AASHTO (2014).pdf
LRFD Bridge Design Specifications-AASHTO (2014).pdf
 
Embroidery design from embroidery magazine
Embroidery design from embroidery magazineEmbroidery design from embroidery magazine
Embroidery design from embroidery magazine
 
Mike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy ShirtMike Tyson Sign The Contract Big Boy Shirt
Mike Tyson Sign The Contract Big Boy Shirt
 
UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024UX Conference on UX Research Trends in 2024
UX Conference on UX Research Trends in 2024
 
Production of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptxProduction of Erythromycin microbiology.pptx
Production of Erythromycin microbiology.pptx
 
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
Best-NO1 Pakistani Amil Baba Real Amil baba In Pakistan Najoomi Baba in Pakis...
 
High-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkillHigh-Quality Faux Embroidery Services | Cre8iveSkill
High-Quality Faux Embroidery Services | Cre8iveSkill
 
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdfBuilding+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
Building+your+Data+Project+on+AWS+-+Luke+Anderson.pdf
 
Designing for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teamsDesigning for privacy: 3 essential UX habits for product teams
Designing for privacy: 3 essential UX habits for product teams
 
Cold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptxCold War Tensions Increase - 1945-1952.pptx
Cold War Tensions Increase - 1945-1952.pptx
 
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
Introduce Trauma-Informed Design to Your Organization - CSUN ATC 2024
 
The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024The future of UX design support tools - talk Paris March 2024
The future of UX design support tools - talk Paris March 2024
 

Design Thinking for Startups - Are You Design Driven?

  • 1. Design Thinking for Startups Amir Khella @amirkhella
  • 2. What is Design? It’s the process by which an artifact is brought into existence. “Design is art that people use” - Ellen Lupton
  • 3. What is design thinking? It’s a mindset of combining creative and analytical thinking and applying it toward solving a specific problem.
  • 4. Bad definition. "Unlike analytical thinking, design thinking is a creative process based around the ‘building up’ of ideas." - Wikipedia
  • 5. Good definition. “A process of creative and critical thinking that allows information and ideas to be organized, decisions to be made, situations to be improved, and knowledge to be gained.” - Charles Burnette
  • 6. Design thinking combines CREATIVE and ANALYTICAL thinking.
  • 7. It’s both abductive and deductive.
  • 8. Being deductive means using past knowledge to solve current problems.
  • 9. Being abductive means imagining and visualizing a future that should yet exist.
  • 10. Yesterday Today Tomorrow Experiences Imagination Patterns Possibilities Stories Stories Observations Uncertainty
  • 12. It’s a byproduct of design thinking.
  • 13. It’s being comfortable going forward in a state of uncertainty
  • 14. It’s believing that the best solution is yet to be found.
  • 15. It’s the willingness to fail early and fail often.
  • 16. Unfortunately, that’s not what we learn in school.
  • 17. School Life Real Life Mistakes are learning Mistakes are punished. experiences. Failure is not tolerated. Failure breeds success. Given the questions; find Ask great questions; find the the right answers. best answers. Intuition and imagination Knowledge and certainty create potential for using foster confidence. knowledge.
  • 18. What makes a good design thinker?
  • 19. An observing eye and a constant sense of wonder.
  • 20. An empathetic attitude toward people’s behavior and habits.
  • 21. A questioning mindset that goes beyond the obvious.
  • 22. Patience to remain in problem space until the right questions are identified.
  • 23. A holistic approach to problem solving.
  • 24. The willingness to experiment and build.
  • 25. A passion for collaboration.
  • 26. So, how does a startup integrate design thinking into its process?
  • 27. 1. Understand that design thinking is not just the designer’s role; it’s everyone’s role.
  • 28. Design is not about products; it’s about people. Think beyond tasks; Their lives. Their challenges. Their dreams. The user’s journey starts long before they click that button.
  • 29. 2. Understand and define the problem you’re trying to solve. Take the time to ask a lot of annoying WHY questions. And don’t move to the solution space too soon.
  • 30. Create a story. Our brains are hardwired for stories. If we like them, we remember them forever. Like a good movie, design should tell a good story.
  • 31. Communicate your story, and ask people to tell you what they heard and what they think. * Don’t be afraid that someone will steal your story; it’s very likely that many people had that idea before you, and did nothing about it.
  • 32. Sketch you ideas. You don’t need to know how to draw in order to sketch. As long as your sketches capture your ideas, it doesn’t matter if they “don’t look good”.
  • 33. Create quick and crude prototypes Prototypes create conversations. They are ALIVE! The sooner they work, the sooner you realize what your product needs to be.
  • 34. 3. Refine your prototype until it becomes like a movie trailer for your product. It will always remind you of your story. And don’t worry about it being too functional or good looking.
  • 36. Remove walls between people. And encourage frequent conversations.
  • 37. Create design walls. Imprint designs in the back of everyone’s mind Photo courtesy of ewhitworth.com
  • 38. 4. Run a weekly or monthly brainstorming meeting to encourage wild ideas. The best way to get good ideas is to get lots of ideas. And the best time to get good ideas may be when you don’t need them.
  • 39. 5. Encourage your team to think visually. Ask them to carry sketchbooks and to freely express their ideas on whiteboards.
  • 40. Visit a design agency for a day Design agencies typically create great design environments.
  • 41. 6. Become your own best competition. Don’t get too comfortable with success. A design is NEVER done. It’s never good enough. Solve harder problems than your competition does.
  • 42. Define and embrace constraints as part of the creative process. The main difference between a rocket and a bomb is that the former is a controlled explosion.
  • 43. Create a character for your product What will your product be if it were a car? a phone? a shoe? Who will your product be if it were a movie star? a political figure? Describe your products in human-like adjectives.
  • 44. 7. Hire T-shaped individuals. They tend to be professional in one area, but are skilled in many other areas. They are highly intuitive. And they work as bridges between disciplines.
  • 45. Discourage rigid roles. Leave these roles to enterprises. Everyone should be a product caretaker.
  • 46. Encourage cross-training. Give your designers business training and your developers design training. Invite outsiders to come and talk about what they do, even if it’s nothing related to what your team is working on.
  • 47. If possible, elect a CDO role (Chief Design Officer) Let people in your company understand that design is as valuable as technology and business.
  • 48. Anyone can be a designer Anyone can be a good design thinker
  • 49. The most inspiring quote from a founder I’ve worked with. “This looks exciting and scary. Let’s do it!”
  • 50. Where to go from here? •Follow me on Twitter: @amirkhella I tweet links, quick insights and advice about Design Thinking for Startups •Visit my blog: www.amirkhella.com I write short posts about design, business and life •Sign up for an upcoming webinar Get one-on-one design advice about your product and business Amir Khella User Experience Guru amir@fictiv.com