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Why are sales and marketing still siloed? Companies know that sales and
marketing need to be aligned, but they either don’t know how to start or where the
discrepancies lie — is it communication? How leads are defined? Or do they have
misconceptions about each other that need to be addressed? As companies grow,
it is harder to track inconsistent messages, making them harder to fix. How do you
create a partnership between sales and marketing to move from generic messages to
a customized approach?
Use this guide as your playbook to ask questions, build your programs and work
with your sales and marketing teams, as well as to learn best practices from the top
companies and leaders who’ve put them into practice.