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INTEGRATING SOCIALMEDIA & WORDPRESSAkilah Thompkins- RobinsonWordPress Brooklyn MeetupJune 2013WordPress Brooklyn Meetup © Copyright 2013 AKZMe Designs

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Who Am I@akzmedesigns• AKZMe Designs web graphic design, andcoaching• Specialize in online Branding, Designs,and Web marketing strategies• WordPress Geek• Jersey GirlWordPress Brooklyn Meetup © Copyright 2013 AKZMeDesigns

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SOCIAL MEDIA IS ABOUTENGAGEMENTIt is about driving traffic !!WordPress Brooklyn Meetup © Copyright 2013 AKZMe Designs

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Some Site Stats• The average site get 1%-7% trafficfrom Social Media• 40% of my traffic is from Social Media(6months)• 60% is FaceBook• 15% is TwittterWordPress Brooklyn Meetup © Copyright 2013 AKZMeDesigns

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My post frequency• FaceBook 1-2 a day• Twitter 5-10 times ? (I’ll explain later)• Linkedin and Google + 2-3 times a week• Pinterest, Instagram, Stumble upon everyonce and whilethe only payment promotion I do is promote on FB about2-3 times a monthWordPress Brooklyn Meetup © Copyright 2013 AKZMeDesigns

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PICKING YOUR PLATFORMSFIND WHERE YOURAUDIENCE ISWordPress Brooklyn Meetup © Copyright 2013 AKZMe Designs

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The most important social platformfor marketers is...WordPress Brooklyn Meetup © Copyright 2013 AKZMeDesigns*source Social MediaExaminer

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SOCIAL MEDIA CONTENT80%-20% RULETHIS IS FOR ALLPLATFORMS EVENPINTERESTWordPress Brooklyn Meetup © Copyright 2013 AKZMe Designs

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Make Social Media Work foryou Share links on all Social Media networks Hint: FB doesn’t like link post this week, removethe preview link box and you will get more views Hint: Posting links to Google + index faster Link to more than just home page when doingsocial shares Any promotions or sales post link to landingpage, don’t discount on SMWordPress Brooklyn Meetup © Copyright 2013 AKZMeDesigns

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Average new blog generate real traffic for 2-3 daysYou can extend that 5-7 days with socialmedia and give it an occasional boostBlogging is your best friendWordPress Brooklyn Meetup © Copyright 2013 AKZMe Designs

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Extend the life of your Content with Social Media• Post blog day 1 (auto post to FB and twitterwith title)• Day 2 or 3 post to Linked in and Google+• Day 4-5 tweet relevant quotes from the post.• Day 5- Schedule for repost 2 months laterWordPress Brooklyn Meetup © Copyright 2013 AKZMeDesigns

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GETTING YOURWORDPRESS SITE MORESOCIALWordPress Brooklyn Meetup © Copyright 2013 AKZMe Designs

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Inbound Plugins Social Login  Social Media TabsWordPress Brooklyn Meetup © Copyright 2013 AKZMe Designs

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Inbound Plugin InstaPress  DisqusWordPress Brooklyn Meetup © Copyright 2013 AKZMe Designs

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Outbound Plugins Shareholics  Tweet Old PostWordPress Brooklyn Meetup © Copyright 2013 AKZMe Designs

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BUT DON’T GET TOOSOCIALWordPress Brooklyn Meetup © Copyright 2013 AKZMe Designs

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Placement“the last thing you want to do is leadsomeone away from your site”• Don’t over use social buttons• Don’t place social buttons on content pages• Don’t sell Facebook• Avoid pop-ups to social media• Avoid Social Media Contest appsWordPress Brooklyn Meetup © Copyright 2013 AKZMeDesigns

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Do you see the problem Here ?WordPress Brooklyn Meetup © Copyright 2013 AKZMeDesigns

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MAKING IT ALL EASIERWordPress Brooklyn Meetup © Copyright 2013 AKZMe Designs

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•POST TO SOCIAL MEDIA•POST FROM SOCIAL MEDIAIFTTTWordPress Brooklyn Meetup © Copyright 2013 AKZMe Designs

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SCHEDULE POST TO WEBSITESCHEDULE SOCIAL MEDIA POSTONE OF THE FEW THAT SCHEDULE TOGOOGLE PLUSHOOTESUITEWordPress Brooklyn Meetup © Copyright 2013 AKZMe Designs

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Don’t over automateDraw acommunication map tomake sureyou’re notover doing itWordPress Brooklyn Meetup © Copyright 2013 AKZMe Designs

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Contact me• www.akzmedesigns.com• www.facebook.com/akzmedesigns• @akzmedesignsQ&AWordPress Brooklyn Meetup © Copyright 2013 AKZMe Designs