2. BACKGROUND STUDY
• There is no generally accepted definition of e-
waste
• Unwanted, obsolete or unusable electronic
products such as computers, computer
peripherals, televisions,VCRs,DVD Players,
stereo equipment, hand cell phones are
commonly referred to as ‘electronic waste’
Geographical Coverage: Bhubaneswar, Odhisha
3. OBJECTIVE
• To understand the effectiveness of e-waste
management as part of CSR initiative for few
selected companies
• To understand the level of awareness among
customers to support the cause
4. RESEARCH QUESTION
• What are the various technology & measures
deployed by the companies at company level
• What are the initiatives adopted to motivate
the staff to support the cause
• What are the various public awareness
campaigns organized by the companies
• What are the customers view point on old
electronic products
5. METHODOLOGY
PRIMARY DATA COLLECTION
• Purposive sampling for
selection of companies &
Customers
• Indentify Retailers in four
zones (north south east west
in Bhubaneswar)
• 8 companies survey
• 160 customer
interview/survey
SECONDARY DATA COLLECTION
• Literature review
• Previous studies
6. BASIS OF ANALYSIS
• Trend Analysis
• Stakeholder Analysis
• Concern level to e-waste
• Gap Analysis
7. CONCLUSION
• E-waste is a green initiative taken by the
companies.
• It is a hazardous component as it release toxic
chemical