When you think of the typical Web 2.0 user, you probably envision a Millennial or Generation X, right? You may be surprised to learn that Boomers are the fastest growing group at social media sites like Facebook and Twitter, with the average age on LinkedIn being 40 years old. I use the term "Generation C" describe all people who engage one another on the Internet with a 2.0 mindset: creative, collaborative and community-oriented. I also give several ideas for bridging the generation gap in our workplaces and classrooms through social media. For more information, go to http://generationshift.blogspot.com and http://www.delicious.com/akrzmarzick

1. Reaching “Generation C”
The Constantly Connected Commuter
ASTD International
Conference and
Exposition
June 1-3, 2009
Andrew Krzmarzick
Senior Project Coordinator
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3.  The Four Generations
 Learning Preferences
 “Generation C”
 What’s Web 2.0?
 7 Ideas for “Reaching Generation C”
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5. Veterans: 1920-1940
Baby Boomers: 1940-1960
Generation X: 1960-1980
Millennials: 1980-2000
Web 2.0
Users?
Source: Washburn, E. Are You Ready for Generation X? Changing World View – The
Five Generations. Physician Executive, January-February 2000.
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6. Traditionals Boomers
Formal/conservative Lifelong learners
Value to team vs. self Well educated
Straightforward Interactive/participatory
Learn privately Non-authoritarian
Big picture, then detail Networking, teamwork
Respect for experience Make ’em feel important Web 2.0
Be democratic
Clear and logical facts
Users for
Gen X Millennials
Learning?
?
Edutainment Teamwork
Clear expectations Technology
Be efficient Experiential
Use visual aids Learning communities
Up-to-date technology Clear structure
Break frequently Fun and games
Role plays are good Short attention span
* Source: Coates, J. Generational Learning Styles. LERN Books. River Falls, WI
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7. What about
“Generation C” ?
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8. “…an avalanche
of consumer-generated
content…”
Two drivers:
(1) Our creative urges
(2) Content-creating tools
Trendwatching.com, Feb 2004
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9. Generation C
By Dan Pankraz
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11. Someone of ANY age
who is actively using social media
and engages others
on the Internet
with a quot;2.0quot; mindset:
creative, collaborative
and community oriented.
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12. Generations Explained
% of total adult % of internet-using
Generation Name* Birth Years, Ages in 2009
population population
Gen Y (Millennials) Born 1977-1990, Ages 18-32 26% 30%
Gen X Born 1965-1976, Ages 33-44 20% 23%
Younger Boomers Born 1955-1964, Ages 45-54 20% 22%
Older Boomers Born 1946-1954, Ages 55-63 13% 35% 13%
Silent Generation Born 1937-1945, Ages 64-72 9% 7%
G.I. Generation Born -1936, Age 73+ 9% 4%
Source: Pew Internet & American Life Project December 2008 survey. N=2,253 total adults, and margin of error is ±2%. N=1,650 total
internet users, and margin of error is ±3%.
*All generation labels used in this report, with the exception of “Younger -” and “Older -” Boomers, are the names conventionalized by
Howe and Strauss’s book, Generations: Strauss, William & Howe, Neil. Generations: The History of America's Future, 1584 to 2069
(Perennial, 1992). As for “Younger Boomers” and “Older Boomers,” enough research has been done to suggest that the two decades
of Baby Boomers are different enough to merit being divided into distinct generational groups.
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13. 2.0
1.0
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16. Users age 18-24 = 10.6%
Users age 35-54 grew 276%,
18-24 only 20% last six months
Average age = 40 yrs old
Source: http://socialcomputingjournal.com/viewcolumn.cfm?colid=824
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18. “Five thousand years ago,
the marketplace was the
hub of civilization,
a place to which traders
returned from remote lands
with exotic spices, silks,
monkeys, parrots, jewels –
and fabulous stories.
In many ways, the Internet more
resembles an ancient bazaar…”
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19. Reversal of Industrial Revolution?
50% of U.S. teleworking by 2015?
What are the implications for education
and knowledge sharing?
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22. Meet
Jack
Bauer
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23. See
Jack
sign
up
for
class
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24. See
Jack
snarl
at
email
for
class
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25. See Jack complete sign-up
and gain access to:
• Class materials
• Class discussion/forums
• Teacher blog
• Telework newsfeed
• Events/calendar/announcements
• Relevant other groups
• Relevant other courses
• Other class members and instructor
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26. See
Jack
smile
at
anywhere,
anytime
extended
classroom
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27. Steve Ressler
Founder, GovLoop.com
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28. http://www.facebook.com/teach
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29. http://www.youtube.com/thecoastguardchannel
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30. Q. What’s the difference between a
podcast and a vodcast?
A. Podcast = Audio
Downloadable
Vodcast = Video
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31. Podcast Interviews
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32. What has your Cell Phone taught
“Most cell lately? have
you phones today
more computing power
than was available to
NASA during the
• Audio Books Apollo space program…”
• Podcast Briefs - Wes Ferguson, Author of
• Text Message Tips Moving at the Speed of Creativity
• Entire Classes????
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33. Step 1: Pick a Platform
Step 2: Create an Account
Step 3: Create Your Call
Step 4: Start/Record Call
Step 5: Edit and Post!
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34. Q. What’s the difference between
a webcast and a webinar?
A. Webcast = One-Way
Webinar = Interaction
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35. Face-to-Face
Web-Based!
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36.  Synchronous  Software Simulations
 Asynchronous  Desktop/Application Sharing
 Blended  Chat – Instructor/Participants
 Interactive  Breakout Rooms
 Engaging  Polling
 Video/Audio Streaming  Archives = On Demand!
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37. Coaching / Mentoring
2-Way!
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38.  The Four Generations
 Learning Preferences
 “Generation C”
 What’s Web 2.0?
 7 Ideas for “Reaching Generation C”
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39. • Coaching Skills for Today’s Leaders
• Generation Shift: The Emerging Workforce
• Focusing the Power of Four Generations
• Improving Retention Through Strategic Onboarding
• Managing a Virtual Workforce
st
•
Preparing to Lead in the 21 Century
• Wikis, Webcasts and iPods, Oh My! Government 2.0
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40. Thank You!
For More Information:
Andrew Krzmarzick
Senior Project Coordinator
(202) 821-6288
Andrew_Krzmarzick@grad.usda.gov
GraduateSchool.edu
GenerationShift.blogspot.com
IAmPublicsService.org
Twitter.com/krazykriz
LinkedIn.com/in/AndrewKrzmarzick
Delicious.com/akrzmarzick
Slideshare.com/akrzmarzick
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