The document provides information about the fast food industry in India and compares two major players in the Indian fast food market - Domino's and Pizza Hut. It discusses their history, operations, supply chain, marketing strategies and compares their strengths, weaknesses, opportunities and threats. Domino's focuses on quick delivery within 30 minutes and has expanded to smaller towns, while Pizza Hut emphasizes dining experience but has fewer outlets. Both are growing rapidly due to changing lifestyles and food preferences in India.

2. FAST FOOD INDUSTRY IN INDIA
• Fast food is one of the world’s largest fast
growing industry types. India’s fast food industry
is growing by 40%.
• Because of the availability of raw material for fast
food, global chains are flooding into the country.
• The growth in nuclear families, particularly in
urban India, exposure to global media and
western cuisine has had quite an impact on
eating out trends.

3. SOME MAJOR
CONTENDERS IN
FAST FOOD
INDUSTRY

5. DOMINOS
VS.
PIZZA HUT

7. • It entered India in June 1996.
• By January 2001, Pizza Hut had 19 outlets
across India.
• Presently it has 142 outlets in 32 cities in
India.
• Pizza Hut is one of the world’s largest pizza
chains with over 12,500 restaurants across 91
countries.
• It employees more than 300,00 people.

8. Pizza hut is an American National chain and international franchise that
offers pizza along with salad,pasta,chicken wings, garlic bread etc.
• Pizza hut was founded in 1958 by brother Dan and Frank Carney in Wichita,
Kansas.
• Cooperatively known as Pizza Hut,Inc. it is a subsidiary of Yum! Brands,Inc.
• Till 2007 its slogan was “Gather, round the good stuff” which was changed
to “Now You’re Eating !” in 2008-2009
• From 2009-2013 its logo has been “Your favourite,your Pizza Hut.”
History

9. .
Pizza Hut 1st Outlet in 1958

10. Vision :To improve the well being of our customers, community and
people connected to our enterprise. “RUN GREAT RESTURANTS”
Logo : Its first logo was its former mascot, Pete, holding the words Pizza
and Hut.
The logo which is there today was introduced in 1999
Home delivery :
Never eat cold pizza again—that’s the promise behind Pizza Hut's HOT
on the Dot campaign which started in August, 2011.
Pizza Hut’s Hate Late policy also guarantees you don’t have to wait more
than 30 minutes for your order—or it’s free.
Vision and Mission

11. Mode of payment: Cash on delivery
 Radius: 3km from the centre
Delivery time: 11 am in the morning to 10:30 pm.
Contact number: 0361-2467000, 2450073
Delivery is given even during festivals but during natural calamities ,the delivery
service is withdrawn temporarily because of the difficulties faced.
Hot promise is not applicable on New Year’s Eve, public holidays and religious
festivals
 Maximum Pizza Hut Delivery liability is Rs 500.
Pizza Hut reserves right to withdraw the home delivery service promise without
prior information
Indian Aspects( Home delivery)

12. Bollywood Actors KUNAL KAPOOR and LARA DUTTA
are the Brand Ambassador for Pizza Hut in India

13. SUCCESS FACTORS:
• Offering value food
• Moving beyond metros
• Developing the local supply chain
• Good ambience
• Offering more than the international menu
• Aggressive marketing and tie-ups with local
and popular brands.

14. PRODUCTS
Sauteed Pastas
Beverages
Appetizers
Soups and Salads
Pizzas
Desserts

15. SUPPLY CHAIN
SUPPLIERS
Direct Suppliers
Pepsi
Cremica Group (Buns)
Indirect Suppliers
Meat market : Chicken from
Brazil
Vegetable market : Potatoes
from Australia
Sauce companies

18. • Today Domino’s Pizza in India has grown into a
countrywide network of more than 300 stores
with a team of over 9000 people.
• Domino’s believes strongly in the strategy of
“think local and act regional.”
It entered India in 1996 through a franchise
agreement with VamBhartia Corp.
It had quite a speedy growth (1 outlet in 1996
and 101 in 2001).
Emphasis on home delivery.

19.  Founded in 1960 by Tom Monaghan
 Second largest Pizza chain in US
 9000 corporate and franchised stores across 60 nations. And 306
stores in INDIA.
 Domino’s outlet in India opened in 1996
 Jubilant Food Works Limited, a Jubilant Bhartia Group company
holds the Master Franchise rights for India, Nepal, Sri Lanka and
Bangladesh
 Revenue
 70 % from home deliveries
 30 % from OTC sales
History

20. Vision : exceptional people on a mission, to be the best pizza
delivery company in the world
Branding :Yeh hai rishton ka time
Logo: the three dots represents the stores that were opened in
1969
Home delivery :
Starting in 1973, Domino's Pizza had a guarantee that customers
would receive their pizzas within 30 minutes of placing an order
"30 minute or Free" guarantee for orders placed in its stores
Vision and Mission

21. Mode of payment: cash on delivery
Radius: 2 km from the centre
Delivery time: 11 am to 11 pm. During special occasions the time
gets extended.
Single Happiness Hotline number: 68886888
For online order : www.dominos.co.in
If any wrong order is made by the customer, the money is reverted
back to the respective account after using credit card.
The home delivery service is not applicable on special occasions i.e.
when operating condition is difficult.
Indian Aspect (Home delivery)

22. Maximum liability is Rs 300 if the delivery doesn’t
reaches the customer within 30 minutes.
 Delivery guarantee is applicable at the first barrier point.
The driver is not penalized for late delivery
Dominos reserves the right to withdraw the service
guarantee without information.

23. Pizzas
Pastas
Breadsticks
Cheese Dips
Beverages (tie-up with Coca Cola)
Chocó Lava Cake
Chicken Wings
Product Offerings at DOMINOS

24. OPERATIONS
Indian operations are ranked number one
for the past 3 years.
Delivers an average of 1 million pizzas
per day.
Over the last 2 years, they opened stores
in 15 new cities.
The company operates in three segments:
1. Domestic stores
2. Domestic supply chain
3. International

25. 1. Domestic Stores
uses its company-owned stores as a
testing ground for new products and
technologies which may then be passed
onto franchisees.
generates income from company-
owned stores in the form of store
profits.
2. Domestic Supply Chain
Vertically integrated supply system
automatic delivery of raw materials
cuts out a lot of the "back of-store"
activities.
Helps in keeping down food costs.

26. 3. International
consists of 3,469 franchised
stores outside the United States.
operates six supply chain centers
which manufacture dough and
distribute food and supplies.
International segment accounts
for about 41% of Domino's store
sales worldwide.

27. DOMINOS SUPPLY CHAIN
1. Procurement of raw materials
Raw materials like wheat, baby corn, tomatoes
and spices are got, out of which wheat was
bought in from jalandhar and then sent to the
commissaries in refrigerated trucks.
4 commissaries (Regional Centralized
Facilities)
1. Delhi
2. Bangalore
3. Kolkata
4. Mumbai

28. 2. Distribution
Pizza dough processed from the wheat is
then sent to the retail outlets again in
refrigerated trucks.
Logistics requirement for sending frozen
foods, at a temperature of ₋18⁰C and of
refrigerated trucks in which food is sent
at a temperature range of between 1 to
4⁰C.

29. 3. Retail Outlets
1. Regular stores
2. Super stores : High traffic,
More counters
3. Express stores : those where
people were expected to
walk in and order rather
than ask for home delivery.

30. SUPPLY CHAIN DIAGRAM
WHEAT
REFRIGERATED
TRUCK
WAREHOUSE
DOUGH
RETAIL
OUTLET

31. Outsourcing the Ingredients
ITEM PLACE
Wheat Jalandhar (Punjab)
Cheese Karnal, Haryana
Tomatoes Bhubaneshwar, Orissa
Spice South India
Baby Corn Nepal
Exotic Vegetables Sri Lanka
Pepperoni Australia
Jalapeno Spain

32. SUCCESS FACTORS
Door step services. Low pricing
Customer satisfaction Great offers

33. Marketing mix in Dominos and
Pizza Hut
Product:
 Various options are available
 They try to come up with new varieties of pizza
 These decisions are taken by the parent company
 For quality and hygiene in pizza hut audit is done by parent
company in every 3 months and in dominos monthly inspection is
done by parent company.
 Various chemicals and insect killing machines are installed in both
these restaurants.
 The manager in both dominos and pizza hut are well trained and
they themselves check the quality of food 3 times a day.

34. PRICE
The reputation of both the restaurants commands high prices
because of the quality of food provided but they take care of all
income level people
In pizza hut here is a Rs 99 plan with a 3 course menu and also
some other side dishes by adding certain amount to Rs. 99.
In dominos too, price ranges from low to high for different
varieties of pizza which is calculated to be the correct value of
food that is served and satisfies the kind of clients that is
willing to pay for it
initiatives such as Fun Meal and Pizza Mania have been
extremely popular with consumers looking for an affordable and
value for money meal option.

35. PROMOTION
Indian toppings and vegetarian pizza.
Provides special mid and week offers and coupons (leads to
increase in word of mouth referral)
Leaflets with special coupons come along with newspaper
Special offers during festive season
decided by the parent company
New menus during festivals
Loyal customers are called upon texted to inform about various
offers

36. Place
Not many people can enjoy the home
delivery service of pizza hut
Dominos is reachable to many people.

37. People
Consists of the staffs , waiters, cleaners, etc
In dominos, there is a training squad for the staffs
People are recruited by the manager
In pizza hut, high quality training given by Yum
Manager between time 8-11 advices the staff himself

38. Process
In dominos & pizza hut every single person knows the job
of each other
Belief : equal opportunity and employment in both
Customer needs are identified by the parent company

39. Dimension of Comparison Dominos Pizza Hut
Unique Selling Proposition
(USP)
30-minute Home Delivery
Frame
Dining Experience
Market Penetrations
strategy –
Redefining their recipes
a)Customizing the recipe as
per the “Different
Regions”; then adding
taste factor.
b) Simplified ordering
system – SINGLE toll free
number.
c) Very fast growth in terms
of number of outlets:
from 1(1996) to 101(2001)
a)Redefining the recipes
suiting the Indian tastes
“No differentiation region-
wise”
b) Recently introduce as
PHD
c) Pace of growth was slow.
Juts 19 outlets in the same
period of time
4P

40. Dimension of
Comparison
Dominos Pizza Hut
Product Pizza - High Localization; even
based on different regions.
Trendsetter in localization.
Recipe redefining as per the Indian
taste.
Following Dominos in localization.
However; opened 100% vegetarian
restaurant.
Customization based on
Religion – Jain
City specific – Hyderabad(Halal
meat)
Price Initially high price; as key
ingredients sourced from
Australia and Spain.
Competition with Pizza Hut
resulted in Price cuts,
discounts.
Initially high price; as Pizza Hut offer
“Comeback Value to our customer”
because of its USP – Dining
Experience.

41. Current Scenario
Dominos Pizza Hut
Product •Pizza with promise of fast
delivery
•Offers mainly Pizza along
with pasta, cakes and few
other side dishes
•Mainly focused on pizza
•Casual dining experience
as well as fast delivery
(PHD & Restaurants)
•Also offers a wide variety
of pasta,salads, soups,
desserts, beverages etc.
•Less than 50% of sales is
from pizzas
Price •Concentrates mostly on
the lower to middle band
•Caters mainly to price
sensitive segment.
•Lowest Offering is at Rs.
45
•Starts from lower end and
goes up to an upper end
•Caters to many price and
taste segments
•Lowest offering is at Rs. 44

42. Dominos Pizza Hut
Promotion •Coupons
•Bundling
•Offers
•Encourage online ordering
•Coupons
•Bundling
•Offers
•Encourage online ordering
Place •500 stores across 110
cities
•Conveniently located for
fast delivery
•Encourages online
ordering
•121 stores across 34 cities
•Located at places where
people visit more for
leisure (Casual Dining)
•Opened PHD for catering
to home delivery
•Also encourages online
ordering

43. Menu

44. Production Process of DOMINO’S
• Pizza Base
prepared
• Cheese blend
applied
Dough
Table
• Seasoning
• Topping
Make
line
• 470
Fahrenheit
• Capacity of 5
pizzas at a
time
Oven

45. Distinguishing features
In Dominos, order is taken at the counter and the payment is to be made then and
there but in Pizza hut , a single waiter is allotted for a single table who takes our order.
in pizza hut, along with the bill comes a sweet little note saying "thanks“ but in pizza
hut, a questionnaire is provided along with the bill
Pizza hut can be booked for special occasions like birthdays, kitty parties(minimum
people = 20)
In pizza hut, while leaving there is a BELL, the pizza hut tradition which when ringed
indicates customer satisfaction
For older people and children waiting outside the pizza hut, special seats are
reserved.

47. ANALYSIS: STRENGTH
PIZZA HUT
• Strong brand image
• Unmatchable quality
and variety
• Hygiene
• Excellent quality
• Customer satisfaction
DOMINO’S PIZZA
• More outlets even in
smaller towns.
• Less than 30 mins home
delivery.
• Low price
• Excellent offers
• Customer satisfaction
• Quick service at outlets

48. ANALYSIS:WEAKNESS
PIZZA HUT
• Inadequate
advertisements.
• Inadequacy of outlets.
• High prices
• Lack of parking facilities
at outlets.
DOMINO’S PIZZA
• Lack of variety
• Outlets lack space
• Ambience not up to
mark
• No special option for
birthday parties and
corporate lunches.

50. WEEKLY
OCASSIONALY
MONTHLY
HOW OFTEN DO YOU VISIT PIZZA HUT
OR DOMINOS?
35%
40%
25%

51. WHICH ONE DO YOU PREFER MORE
ACCESIBLE FROM YOUR HOME OR WORK
PLACE?

52. WHICH AMBIENCE IS MORE
COMFORTABLE AND LIVELY?

53. WHERE DO YOU THINK IS THE STAFF
MORE FRIENDLY AND CO-OPERATIVE?

54. WHICH PLACE DO YOU FIND MORE
CROWDS DURING THE WEEKENDS?

55. WHERE DO YOU FIND A WIDE RANGE
OF VARITIES IN THE MENU?

56. WHOSE CUSTOMER SERVICE ARE
BETTER?

57. WHOSE RATES DO YOU FIND MORE
AFFORDABLE?

58. WHO DO YOU THINK PROVIDES
BETTER OFFERS?

59. WHERE DO YOU FIND BETTER
QUALITY OF FOOD?

60. WHOSE HOME DELIVERY SERVICES
ARE BETTER?

61. WHICH JOINT IS MORE HYGENIC?

62. THROUGH WHICH MEDIA ARE YOU
GETTING INFORMATION ABOUT PIZZA
HUT?
TV
PHAMPHLETS
BILL BOARDS
NEWSPAPERS
28%
20%
15%
33%

64. ANALYSIS: OPPORTUNITIES
PIZZA HUT
• With growing fast food market- scope for
expansion.
• Introduce more offers.

65. ANALYSIS: OPPORTUNITIES
DOMINO’S PIZZA
• With growing fast food industry- scope for expansion.
• Introduce more variety
• Bigger outlets
• Introduce take away counters.

66. ANALYSIS:THREATS
PIZZA HUT
• No takeaway counters for pizzas.
• Low price competitors.

67. ANALYSIS:THREATS
DOMINO’S PIZZA
• Other fast food competitors.
• No take away counters for pizzas

68. SUGGESTIONS FOR DOMINOS
VARIETY
AMBIENCE
MARKETING
INCREASE IN SITTING
CAPACITY
QUALITY OF CHEESE
BETTER OFFERS
WASHROOMS

69. SUGGESTIONS FOR PIZZA HUT
COST
No. OF OUTLETS
WASHROOMS
DELIVERY
ADVERTISEMENT
BETTER OFFERS

70. Thank You…

71. SUBMITTED BY:-
AKSHAY VIRMANI 3317
HEMANT GUPTA 3388
MRITUNJAY NARANG 3355
HAPPY RANI 3368
KARAN NATHANI 3396