1. April Local Congress 2013
________ Department Output

2. AIESEC Kolkata Focus Areas
Exponential growth in oGCDP
and iGIP Programmes
Integrated experiences leading
to programme delivery efficiency
Brand and IM
Financial Sustainability across all
programmes

3. AIESEC Kolkata 2013 Goals
Programme Raise Match Realization
TMP 1000 1000 1060
TLP 339 339 369
OGCDP 264 200 140
IGIP 121 89 64
IGCDP 275 254 227
OGIP 56 30 17

4. Focus Areas
•Integrated Experiences
•University Relations
•Effective Use of Social Media-EWA to ELD
•International Relations
•Off Peak

5. Growth Drivers
•1. EP Engagement and delivery- Matching
and delivery teams - EPIC - Cultural
Preparation - EP Campaigns - Parents Night
•2. Africa and Asia-IR
•3. AdHoc- ORS
•4. UR Coversion

6. Agenda
Delegation Time Agenda
•Conference Feedback so far
•Membership
•Quarter Feedback
•SWOT
•Q2 Plans
•Way forward
•Synergy

7. Department SWOT
Strengths Weaknesses
CAs in NUJS IR
Lack of financial investment
University relations for Heritage
Membership
Ad hoc in Xaviers
Ewa to Eld Capitalization
Expansions OS
oGCDP
Opportunities
IXPs
Threats
School markets
Bad branding in some markets
Matching manias
Passport and visa issues
OS evolution

8. Plans and Action Steps for Q2
•Matching – building IR on APXLDS contacts,
matching mania, matching teams
•Delivery – EPICs, EPPICs, engagement
•EwA to Eld capitalization- Campaigns
•OS evolution
•Tapping school markets
•Planning for Puja Cycle

9. Synergy Output
TM- Focus on IXPs, RnR, training and better engagement of CA's and AM's.
iGCDP- Matching with the help of EPs. End responsible - Debarshi
Need to create new and innovative projects with reference to projects in other
countries. End responsible - Soma
oGIP- Market segmentation
iGIP-• Help in IR. End responsible - Vaishali
Marketing-IS in schools and partnerships.
• Facebook campaign
• How to utilise marketing stalls
•Hoarding
•EP bags
• Members attending events
• Social media campaigns
IM-
• LC wiki

10. Innovation Space