SlideShare une entreprise Scribd logo
1  sur  38
Télécharger pour lire hors ligne
20/02/2015 Born The Prince 1
20/02/2015 Born The Prince 2
PRESENTATION OUTLINE
20/02/2015 Born The Prince 3
WELCOMETOPlatinumCITY
20/02/2015 Born The Prince 4
PlatinumcityBUSINESSPLAN
20/02/2015 Born The Prince 5
Executive Summary
Platinum city is a world class gentlemen barber shop that offers
gentlemen a heaven where he can sit back, relax and experience the
"World Class" art of grooming and services in a gentleman's
club atmosphere, which is masculine and therapeutic. Platinum city is
aimed at an exclusive market and a discerning customer base, and will
add tremendous value to our community while offering a combination
of "World Class Services" not currently being offered by any competitor
in the Kololi Senegambia area. We intend to be profitable by increasing
our client base through becoming a highly sought after destination.
Our goal, beyond becoming a profitable business, is becoming a
trusted destination whereby the clients in our community can
come to refresh their minds and bodies, replenish their energies,
and network with their colleagues and friends
20/02/2015 Born The Prince 6
OUR MISSION
20/02/2015 Born The Prince 7
Platinum city will provide a comforting gentleman's club atmosphere in which customers will be able to relax both
their body and mind, through a wide range of services. Platinum city will establish itself as a world class service
provider to which clients can always come to escape the stresses of life, and rejuvenate their energies, enjoy the
camaraderie of their colleagues and friends.
Thekeysto successinourbusinessare:
1.Location: Providing an easily accessible location for clients.
2.Environment: Providing an environment conducive to giving relaxing and professional service.
3.Convenience: Offering clients a wide range of services in one setting, and extended business hours.
4.Reputation: Reputation of the owner and staff as providing superior personal service.
Effectiveadvertising: Advertising in the corporate environment
Objectives
20/02/2015 Born The Prince 8
Company
Summary
20/02/2015 Born The Prince 9
Start-up Summary
20/02/2015 Born The Prince 10
After spending several months searching for a
high-end exclusive gentleman's barber shop to
purchase, the owners decided to start an
exclusive barber shop - men's
grooming services from the ground up. The
start-up capital will be used for the design,
leasehold improvements, and equipment for the
shop. The start-up cash has been marked for
the estimated amount needed to cover
20/02/2015 Born The Prince 11
20/02/2015 Born The Prince 12
Start-up Requirements
Start-up Expenses
Legal D2,500
Stationery etc. D1,000
Brochures, Logo, and Design D3,000
Consultants-Interior Design D2,000
Insurance D3,000
Rent D14,000
Leasehold Improvement construction D115,000
Expensed Equipment - D38000 in S-Assets D17,000
Other D5,000
Total Start-up Expenses D162,500
Start-up Assets
Cash Required D40,000
Start-up Inventory D10,000
Other Current Assets D38,000
Long-term Assets D0
Total Assets D88,000
Total Requirements D250,500
Start-up Funding
Start-up Expenses to Fund D162,500
Start-up Assets to Fund D88,000
Total Funding Required D250,500
Assets
Non-cash Assets from Start-up D48,000
Cash Requirements from Start-up D40,000
Cash Balance on Starting Date D40,000
Total Assets D88,000
Liabilities and Capital
Liabilities
Other Current Liabilities (interest-free) D25,500
Total Liabilities D250,500
Capital
Loss at Start-up (Start-up Expenses) (D162,500)
Total Capital (D162,500)
Total Capital and Liabilities D88,000
Total Funding D250,500
20/02/2015 Born The Prince 13
Company Locations and Facilility
Platinum city is located at Olympia Street Kololi
opposite the Africell antenna just by the new
Senegambia highway. .. This site is a very high
profile area with easy access and ample parking.
The area is located on the corner of a highly
traveled Highway and a in the high growth,
affluent area of Kololi Senegambia. The area's
primary trade area will serve the burgeoning
country club communities and exclusive
neighborhoods located within a fifteen-minute
drive from the site
Company Ownership
20/02/2015 Born The Prince 14
Platinum city is a privately held S corporation co-
owned by Alagie Gassama. Mustapha Phatty and
Ebrima Gassama, Mr. Gassama has 10 years
experience in the hair and spa industry. He studied
in the U.S. and Europe and continues to stay on top
of the latest styles, trends and products. Phatty has
worked as a stylist, then as a manager - managing 3
stylists in a prestigious upscale salon.
Mr. Phatty is a pioneer and innovator and has a
proven track record of success in launching new
business and directing operations.
To achieve our objectives, Platinum city is seeking
loan financing. This loan will be paid from the cash
flow from the business, and will be secured by the
assets of the company, and backed by the character,
experience and personal guarantees of the owners.
20/02/2015 Born The Prince 15
Platinum city is considered an upscale full-service barber
shop - services exclusively for men. We offer our clients a
gentleman's club atmosphere, with a complimenting wide
range of services and products that include:
Services:
1.Hair: Cut and style, one step hair color, highlights, toner,
corrective color, hair and scalp treatments
2.Shaves: Traditional straight razor shaves, hot towels, and
balm treatment
3.Shoe Shine: Shoe shine service in the waiting room or
while services are being performed.
Products:Shave creams, soap, bath oils, shaving
accessories , skin care, shaving accessories
exclusively for men
20/02/2015 Born The Prince 16
20/02/2015 Born The Prince 17
Explanations and/or consultations will be provided on all services and products if needed.
Product and Service Description
Men's Services
Shampoo, Cut, Style, Blow-dry D 40
Hair and Scalp Treatments D 20
Colour Blending or Highlights D 40 and Up
Moustache and Beard Tri D20
Moustache Trim D 15
Stately Shave (Hot towels, Balm) D 30 (30 minutes)
Hair Style and Stately Shave D 60
Shoe Shine D 5 and Up
Haircut only D25
Products - Men's Shave Creams, Oils,
Soaps, Accessories
Competitive Comparison
20/02/2015 Born The Prince 18
There are many salons in the area, but no direct competitors.
There is no one place in the Kololi Senegambia area that offers a
high-end gentleman's barber shop exclusively for men, where a
gentleman can sit back, relax in a gentleman's club atmosphere
and experience the art of traditional grooming services in an
environment that is masculine.
WE ARE SIMPLY THE BEST
Fulfillment
20/02/2015 Born The Prince 19
Platinum city services sell themselves. World Class
Service performed in an upscale environment will
attract clientele. Our prices are very reasonable for the
quality of services provided. We have an
agreement with a U.S. based importer of our London
products, which keeps our product price at its lowest
price point.
Technology
20/02/2015 Born The Prince 20
Platinum city will sell complimenting products of the highest quality, and latest
scientific development.
Our gentleman's shop computer system incorporates the latest hardware and
software to manage appointments, client database, and point of sale, email
capabilities, Web-enabled networking, inventory, bar code reading, historical
data, employee records, transaction history, accounts receivable/payable and
payroll. Back-up of the system is performed daily.
Clients will be emailed appointment confirmation messages two days prior to
appointment. In addition they will also receive a personal phone call one day
prior to appointment to confirm appointment. A thank you note will be emailed
automatically after services have been performed.
Our gentleman's shop will incorporate a wireless network within the facilility. It
will serve as an internal network and provide a service for our clients that need
to access the Internet while visiting our facilility.
Future Products and Services
20/02/2015 Born The Prince 21
Platinum city will be considering branding its own product
line in the future. In addition it may offer chiropractic
services and acupuncture services on an as needed basis.
Platinum city will always remain involved with the best
men's hair styling and health techniques offered, and will
implement them if deemed appropriate and feasible for
Platinum city clientele
Market Analysis Summary
20/02/2015 Born The Prince 22
Platinum city will focus on the professional male. An
Internet study revealed that 85% of professional men had
personal hair grooming services performed during the
workday. The space at the area fits the demographics for
our business. Applied Geographic Solutions estimates that
59,251 people live within a three-mile radius of our
facility and 42,759 work there. They estimate 161,848
live within a five-mile radius and 109,867 work there.
There are 15 business parks totaling 6,206 businesses
located within a seven-mile radius.
Market Segmentation
20/02/2015 Born The Prince 23
Target Market Segment Strategy
20/02/2015 Born The Prince 24
The members of these market segments have luxury
money on hand, and lead professional lives filled
with very busy schedules. All persons usually need
hairstyling regardless of income level, and make the
effort to find money available to style their "look."
Market Growth
20/02/2015 Born The Prince 25
THE gentleman shop area's best growth potential is in terms of daytime employment. The total daytime
business population in a three-mile radius is 42,759 with the residential population at 59,251. The total
daytime business population in a five-mile radius is 109,867 with the residential population at 161,848. The
nearby business parks also have an ample supply of land for future office development. An even more
predictable source of daytime employment growth is the planned expansion of existing companies.
The area is the only shopping and entertainment center site within an 8 mile radius. Platinum city is the only
gentleman's shop exclusively for men at the area and the future look very promising for a thriving business
with a continual presence of clients.
Market Needs
20/02/2015 Born The Prince 26
The traditional barbershop of years past have been replaced by unisex salon's and spa's which
focused mainly on women. Professional men are more health and style conscious, especially men who
have achieved a modicum level of professional success. They are willing pay for products and services
that are geared specifically toward men. They are looking for an environment that consistently offers
quality service, products and camaraderie. They look for a gathering place where they can openly
discuss politics, watch sports or stock market news on TV, read the newspaper, network, get a cup of
gourmet coffee, , and get a shoe shine.
The surrounding area of the area has become a bastion for the successful, having consistently been
the fastest growing areas in our state. This has created a community of wealth, mobility, and
growth. The Berthel Harding Highway is a major north south highway that connects the Kololi
Senegambia. The new Senegambia highway recorded 20,082 vehicles per day up from the 2014 traffic
count of 38,375. This number is expected to continue to increase substantially over the next few years.
Service Business Analysis
20/02/2015 Born The Prince 27
four major types:
1.Main Competitors
The main competitor is City Stars located across
town. Strengths of City Stars are its wide array of spa
services. The weaknesses of City Stars are the limited
number of services dedicated specifically to male
clients, i.e. hair grooming, shaves, shoe shines. City
Stars services and products cater more toward the
female professional. We feel the presence of Platinum
city is not a direct competitor to City Stars and visa
versa.
Our market advantage is wide open, and will give us
the opportunity to service a large population base of
professional males that is not currently being well
served.
2, Competition and Buying Patterns
Clients choose men's grooming services based on
proximity to their daily travels from home and work,
reputation for high quality service, and good pricing.
With our combined services and catering to the male
professional, we don't feel we have competition. Any
competition will mainly be from unisex salons or
combination unisex spa-salons.
20/02/2015 Born The Prince 28
3.Business Participants
Industry participants are those whose services
include salon and spa offerings. Salon services
concern hair styling, while spa services
concern body relaxing and rejuvenating
offerings such as massage, nail, and face
works. No one industry participant has focused
specifically toward men only
4.Value Proposition
Our value proposition is that we will bring a
unique mode of relaxation and fulfillment
to the discerning gentleman. When people are
relaxed, comfortable, and happy they have the
ability to work harder, concentrate better, feel
physically, emotionally, and mentally balanced,
and give that happiness back into their homes,
workplace, and community. Simply put, our
value proposition is that we help our
community become a better place to live and
work.
20/02/2015 Born The Prince 29
we are dedicated to providing the best value. We do this by
providing high quality salon services for men and boys, in a unique
customer focus, warm and friendly atmosphere. We have removed
almost all of the pain from getting a haircut. We think you will agree
that sitting in our waiting room with a big plasma TV, the local
newspaper, great magazines and while shucking salted peanuts
doesn't make for too bad of a time. And fellas, that's just while you
wait. Your stylist will take you to your private barber chair and hand
you the remote for your own flat screen TV. And if that isn't
enough, not only will your stylist cut your hair, they will also give
you a relaxing shampoo and cooling conditioner, a hot soothing
towel, t and mustache Let us earn your business, and we will do
our best to make you want to come back, every time you need a
haircut.
Competitive Edge
Our competitive edge is a combination of our unique
services, outstanding location, and our interaction
with our clients. By providing our clients a
gentleman's club atmosphere and provide world
class services, we build relationships of trust and
satisfaction. Our clients will come to depend on our
unique services and fulfilling environment.
Strategy and Implementation
Summary
20/02/2015 Born The Prince 30
Emphasize quality, originality, and "World
Class Service". We will differentiate ourselves
from our competitors by offering a staff of
practitioners who are not only certified in their
professions, but will be trained in
understanding the dynamics of customer
service so as to maximize the connection to
their clients and more easily meet their clients
expectations.
20/02/2015 Born The Prince 31
Marketing Strategy
Our marketing strategy is the key to our success:
1.Emphasize our name and unique services and environment through
advertising.
2.Focus on the convenience of our location.
3.Build community relationships and corporate relationships through
unique and quality service, a friendly caring atmosphere, and
delivering world class service.
4 Pricing Strategy
Our pricing strategy will be similar to that of our competitors. We will not
charge over, nor substantially under, standard prices for our services. We
will be paying our employees a straight percentage of their total individual
client sales plus a bonus–that's more than our competitors. This will allow
us to hire the best employees, and have a built-in motivational factor that
will keep them empowered to enhance their opportunity
20/02/2015 Born The Prince 32
PromotionStrategy
Our promotional strategy will be two-fold: first phase promotionwill advertising before, during, and six months following our opening; the second phase advertising will
deal with long-term advertising.
1.FirstPhasePromotions
•Advertising
oWe will utilize local newspaper, local social magazines, local radio, mail-outs to all households within the immediate 10-mile radius, and mail-outs to
all local business within a five-mile radius.
•Internet
oWe will have a comprehensive website.
•Alliances
oWe will place our brochure within the offices of our corporate referral clients.
2.SecondPhasePromotions
•Advertising
oWe will continue to place ads in the local social magazines year around. Mail-outs will be done again within a 10-mile radius one year after takeoff,
then again only every three to five years. Radio and television ads will be done only when we have sale promotions during the most stressful time of the
year - the holiday season; television ads are not certain, we will evaluate their effectiveness before further implementation.
•Internet
oWe will continue to have a comprehensive website. After the first six months, and certainly after the first year, we will evaluate the viability of having
target clients advertise on our site, and conversely, we will evaluate viability of advertising on our target client website (if applicable).
•Alliances
oThis type of advertising will be implemented once we have grown beyond our revenue objective. We will also formadvertising alliances with any
business with whom we share common business goals. We will also implement mutual perks with our business and restaurant neighbors which will aid
in local visibility.
OUR VISION IN THE NEXT FIVE
YEARS
20/02/2015 Born The Prince 33
20/02/2015 Born The Prince 34
Marketing Programs
Owner Ebrima Gassama and Mustapha Phatty will be
responsible for marketing Platinum city through the
advertising channels. The general manager will be responsible
for assisting with the implementation of alliance advertising
partnerships. Our advertising budget is D10,000 for the first
year. Advertising will begin two weeks prior to opening.
Positioning Statement
We will automatically position ourselves as
the top, exclusive gentlemen's grooming
shop in the Kololi Senegambia area.
Considering that none of the other
competitors will offer the range of men's
services that we will, nor that their staffs will
be trained like ours, and that there are not
any barbershops of our type in our target
locations, we will be able to provide services
to The area populace not currently being
tapped.
20/02/2015 Born The Prince 35
Management Summary
The management philosophy of Platinum city is based on respect for each of our fellow employees, respect for every client,
and individual responsibility. Platinum city success is dependent on the warmth and uniqueness of its atmosphere which is
generated by fun-loving and caring employees. The management team will consist of the owners, and assistant manager (if
deemed necessary). We will hire only those who demonstrate the qualities necessary for working in a professional
environment, and the willingness to move forward in continuing education. We will be hiring the ultimate "people persons" to
provide world class service.
Organizational Structure
Our initial team will consist of the owner and 7employees. Four barbers, one shoe shine person, one cleaner and one security
guard. As our client base grows we will add additional barbers, which then will be working two shifts per day per station. We
expect to have 12 employees by the end of the first year and 14 employees in years two and three.
Management Team
Ebrima Gassama has 10 years experience in the hair and spa industry. He studied in the U.S. and Europe and continues to stay
on top of the latest styles, trends and products. Gassama has worked as a stylist (six years) then as a manager (four years) -
managing 4 stylist in a prestigious upscale salon.
Mr. Alagie co-owner: will not be directly involved in daily operations, but will assist Phatty in general business planning
and operations implementation. Mr. Phatty has a proven track record of success in launching new businesses and directing
operations.
Management Team Gaps
We believe the experience of our team covers the needs to make the business
plan for Platinum city a very successful reality. We will review the current talent
of the salon and re-engineer accordingly. We plan on outsourcing payroll and
benefits
20/02/2015 Born The Prince 36
.
Financial Plan
The premier element in our financial plan is initiating, maintaining, and improving the factors that
create, stabilize, and increase our cash flow:
1.We must create visibility so as to create customer flow.
2.We must maintain a dependable, cheerful employee force so as to minimize turnover.
3.Create a brisk turnaround on our retail products, always maintaining viable stock levels.
THE REASON WHY WE WILL SUCCEED
20/02/2015 Born The Prince 37
20/02/2015 Born The Prince 38

Contenu connexe

Tendances

Presentation to carlow town 27 4 11
Presentation to carlow town 27 4 11Presentation to carlow town 27 4 11
Presentation to carlow town 27 4 11paulpfarrell
 
Portfolio Snapshot 2016
Portfolio Snapshot 2016Portfolio Snapshot 2016
Portfolio Snapshot 2016Denis Hanlon
 
Portfolio Pack - Seventy9
Portfolio Pack - Seventy9Portfolio Pack - Seventy9
Portfolio Pack - Seventy9Shane Webster
 
ACCOR HOTELS | AUGMENTED HOSPITALITY | JOHN PAUL CONCIERGE
ACCOR HOTELS | AUGMENTED HOSPITALITY | JOHN PAUL CONCIERGEACCOR HOTELS | AUGMENTED HOSPITALITY | JOHN PAUL CONCIERGE
ACCOR HOTELS | AUGMENTED HOSPITALITY | JOHN PAUL CONCIERGELucDegrave1
 
Fitness at home
Fitness at homeFitness at home
Fitness at homeLidiaGon
 
Game Changers 29th May
Game Changers 29th MayGame Changers 29th May
Game Changers 29th MayDifferentiate
 
Portfolio - NewSky Company
Portfolio - NewSky CompanyPortfolio - NewSky Company
Portfolio - NewSky CompanyJonahPhi
 
Company Portfolio - Silver Studio
Company Portfolio - Silver StudioCompany Portfolio - Silver Studio
Company Portfolio - Silver StudioSilverStudio2
 
Trade Show 第5組
Trade Show 第5組Trade Show 第5組
Trade Show 第5組neocyc1113
 
Presentation1
Presentation1Presentation1
Presentation1anky16
 
Era martin mp for erahomes4u
Era martin mp for erahomes4uEra martin mp for erahomes4u
Era martin mp for erahomes4uEric Morris
 
A-Star BPO Solutions (1)
A-Star BPO Solutions (1)A-Star BPO Solutions (1)
A-Star BPO Solutions (1)Chester Angeles
 
BEM Ireland Event Management Final V4
BEM Ireland Event Management Final V4BEM Ireland Event Management Final V4
BEM Ireland Event Management Final V4Laura Hester
 
THM Service Synopsis
THM Service SynopsisTHM Service Synopsis
THM Service SynopsisIsaac Talent
 

Tendances (19)

Presentation to carlow town 27 4 11
Presentation to carlow town 27 4 11Presentation to carlow town 27 4 11
Presentation to carlow town 27 4 11
 
Portfolio Snapshot 2016
Portfolio Snapshot 2016Portfolio Snapshot 2016
Portfolio Snapshot 2016
 
Portfolio Pack - Seventy9
Portfolio Pack - Seventy9Portfolio Pack - Seventy9
Portfolio Pack - Seventy9
 
ACCOR HOTELS | AUGMENTED HOSPITALITY | JOHN PAUL CONCIERGE
ACCOR HOTELS | AUGMENTED HOSPITALITY | JOHN PAUL CONCIERGEACCOR HOTELS | AUGMENTED HOSPITALITY | JOHN PAUL CONCIERGE
ACCOR HOTELS | AUGMENTED HOSPITALITY | JOHN PAUL CONCIERGE
 
Fitness at home
Fitness at homeFitness at home
Fitness at home
 
Company Profile of Redstar Casting & Media Productions
Company Profile of Redstar Casting & Media ProductionsCompany Profile of Redstar Casting & Media Productions
Company Profile of Redstar Casting & Media Productions
 
Game Changers 29th May
Game Changers 29th MayGame Changers 29th May
Game Changers 29th May
 
Portfolio - NewSky Company
Portfolio - NewSky CompanyPortfolio - NewSky Company
Portfolio - NewSky Company
 
Company Portfolio - Silver Studio
Company Portfolio - Silver StudioCompany Portfolio - Silver Studio
Company Portfolio - Silver Studio
 
Trade Show 第5組
Trade Show 第5組Trade Show 第5組
Trade Show 第5組
 
Presentation1
Presentation1Presentation1
Presentation1
 
Era martin mp for erahomes4u
Era martin mp for erahomes4uEra martin mp for erahomes4u
Era martin mp for erahomes4u
 
Jan Tukker CV 2
Jan Tukker CV 2Jan Tukker CV 2
Jan Tukker CV 2
 
A-Star BPO Solutions (1)
A-Star BPO Solutions (1)A-Star BPO Solutions (1)
A-Star BPO Solutions (1)
 
IDEAZFIRST REAL ESTATE MARKETING
IDEAZFIRST REAL ESTATE MARKETINGIDEAZFIRST REAL ESTATE MARKETING
IDEAZFIRST REAL ESTATE MARKETING
 
BEM Ireland Event Management Final V4
BEM Ireland Event Management Final V4BEM Ireland Event Management Final V4
BEM Ireland Event Management Final V4
 
W eb site leaflets
W eb site leafletsW eb site leaflets
W eb site leaflets
 
THM Service Synopsis
THM Service SynopsisTHM Service Synopsis
THM Service Synopsis
 
Company portfolio
Company portfolioCompany portfolio
Company portfolio
 

Similaire à Small business management

Better Together 2014 Branch Manager Sales Conference Newsletter
Better Together 2014  Branch Manager Sales Conference NewsletterBetter Together 2014  Branch Manager Sales Conference Newsletter
Better Together 2014 Branch Manager Sales Conference NewsletterDavid Brookfield
 
MIS SAP Business Plan
MIS SAP Business PlanMIS SAP Business Plan
MIS SAP Business Plandawnmarch
 
Chery - Moll Motor
Chery - Moll MotorChery - Moll Motor
Chery - Moll MotorMollMotor
 
The Metro Mailer: January Edition
The Metro Mailer: January EditionThe Metro Mailer: January Edition
The Metro Mailer: January EditionKyle Morey
 
Carlton Polish Case Essay
Carlton Polish Case EssayCarlton Polish Case Essay
Carlton Polish Case EssayBeth Hall
 
Dualpix 2016 Profile page by Page
Dualpix 2016 Profile page by PageDualpix 2016 Profile page by Page
Dualpix 2016 Profile page by PageEdward Maina
 
Albert cliff limited 2018
Albert cliff limited 2018Albert cliff limited 2018
Albert cliff limited 2018Liga Bareika
 
Alternative Revenue Streams for Hotels and Venues
Alternative Revenue Streams for Hotels and Venues Alternative Revenue Streams for Hotels and Venues
Alternative Revenue Streams for Hotels and Venues Michael Dalton, CIS, CITP
 
Charterline_autumn_2016
Charterline_autumn_2016Charterline_autumn_2016
Charterline_autumn_2016Jo Edwards
 
Ricardo Greenlawns business plan by Joseph Joe Ricardo of Orlando
Ricardo Greenlawns business plan by Joseph Joe Ricardo of OrlandoRicardo Greenlawns business plan by Joseph Joe Ricardo of Orlando
Ricardo Greenlawns business plan by Joseph Joe Ricardo of OrlandoJoseph Ricardo
 
The Regions Finest Media Pack
The Regions Finest Media PackThe Regions Finest Media Pack
The Regions Finest Media Packchass3002
 
Newsletter 4th nov2
Newsletter 4th nov2Newsletter 4th nov2
Newsletter 4th nov2Ola Tambor
 
Albert Cliff Company Presentation 2020
Albert Cliff Company Presentation 2020Albert Cliff Company Presentation 2020
Albert Cliff Company Presentation 2020Arthur Lots
 
Finance in Cornwall 2019 - Session 3
Finance in Cornwall 2019 - Session 3Finance in Cornwall 2019 - Session 3
Finance in Cornwall 2019 - Session 3PKF Francis Clark
 

Similaire à Small business management (20)

Testing
TestingTesting
Testing
 
Business plan
Business planBusiness plan
Business plan
 
Better Together 2014 Branch Manager Sales Conference Newsletter
Better Together 2014  Branch Manager Sales Conference NewsletterBetter Together 2014  Branch Manager Sales Conference Newsletter
Better Together 2014 Branch Manager Sales Conference Newsletter
 
MIS SAP Business Plan
MIS SAP Business PlanMIS SAP Business Plan
MIS SAP Business Plan
 
Chery - Moll Motor
Chery - Moll MotorChery - Moll Motor
Chery - Moll Motor
 
Executive Summary Essay
Executive Summary EssayExecutive Summary Essay
Executive Summary Essay
 
The Metro Mailer: January Edition
The Metro Mailer: January EditionThe Metro Mailer: January Edition
The Metro Mailer: January Edition
 
Carlton Polish Case Essay
Carlton Polish Case EssayCarlton Polish Case Essay
Carlton Polish Case Essay
 
Dualpix 2016 Profile page by Page
Dualpix 2016 Profile page by PageDualpix 2016 Profile page by Page
Dualpix 2016 Profile page by Page
 
Pete etheridge work
Pete etheridge workPete etheridge work
Pete etheridge work
 
Albert cliff limited 2018
Albert cliff limited 2018Albert cliff limited 2018
Albert cliff limited 2018
 
Alternative Revenue Streams for Hotels and Venues
Alternative Revenue Streams for Hotels and Venues Alternative Revenue Streams for Hotels and Venues
Alternative Revenue Streams for Hotels and Venues
 
Events wc 30 march 2015
Events wc 30 march 2015Events wc 30 march 2015
Events wc 30 march 2015
 
Furi company profile min
Furi company profile minFuri company profile min
Furi company profile min
 
Charterline_autumn_2016
Charterline_autumn_2016Charterline_autumn_2016
Charterline_autumn_2016
 
Ricardo Greenlawns business plan by Joseph Joe Ricardo of Orlando
Ricardo Greenlawns business plan by Joseph Joe Ricardo of OrlandoRicardo Greenlawns business plan by Joseph Joe Ricardo of Orlando
Ricardo Greenlawns business plan by Joseph Joe Ricardo of Orlando
 
The Regions Finest Media Pack
The Regions Finest Media PackThe Regions Finest Media Pack
The Regions Finest Media Pack
 
Newsletter 4th nov2
Newsletter 4th nov2Newsletter 4th nov2
Newsletter 4th nov2
 
Albert Cliff Company Presentation 2020
Albert Cliff Company Presentation 2020Albert Cliff Company Presentation 2020
Albert Cliff Company Presentation 2020
 
Finance in Cornwall 2019 - Session 3
Finance in Cornwall 2019 - Session 3Finance in Cornwall 2019 - Session 3
Finance in Cornwall 2019 - Session 3
 

Dernier

How To Get Rich With Bitcoin Even If You Have No Clue About Technology
How To Get Rich With Bitcoin Even If You Have No Clue About TechnologyHow To Get Rich With Bitcoin Even If You Have No Clue About Technology
How To Get Rich With Bitcoin Even If You Have No Clue About Technologyzaidashadali00
 
Establishing An Enterprise and Project Management.pptx
Establishing An Enterprise and Project Management.pptxEstablishing An Enterprise and Project Management.pptx
Establishing An Enterprise and Project Management.pptxshrinivas kulkarni
 
Institutions Supporting Small Business Enterprises.pptx
Institutions Supporting Small Business Enterprises.pptxInstitutions Supporting Small Business Enterprises.pptx
Institutions Supporting Small Business Enterprises.pptxshrinivas kulkarni
 
Analysis Of FaarmTech | BBA | Business Plan
Analysis Of FaarmTech | BBA | Business PlanAnalysis Of FaarmTech | BBA | Business Plan
Analysis Of FaarmTech | BBA | Business Planmohsinrai101
 
HDPE Pipe Fittings Manufacturer and Supplier
HDPE Pipe Fittings Manufacturer and SupplierHDPE Pipe Fittings Manufacturer and Supplier
HDPE Pipe Fittings Manufacturer and SupplierBhavin Kanani
 
Path to Traditional Pub - BookFest 2024 presentation - 03-23-2024.pdf
Path to Traditional Pub - BookFest 2024 presentation - 03-23-2024.pdfPath to Traditional Pub - BookFest 2024 presentation - 03-23-2024.pdf
Path to Traditional Pub - BookFest 2024 presentation - 03-23-2024.pdfContent Strategy Inc.
 

Dernier (6)

How To Get Rich With Bitcoin Even If You Have No Clue About Technology
How To Get Rich With Bitcoin Even If You Have No Clue About TechnologyHow To Get Rich With Bitcoin Even If You Have No Clue About Technology
How To Get Rich With Bitcoin Even If You Have No Clue About Technology
 
Establishing An Enterprise and Project Management.pptx
Establishing An Enterprise and Project Management.pptxEstablishing An Enterprise and Project Management.pptx
Establishing An Enterprise and Project Management.pptx
 
Institutions Supporting Small Business Enterprises.pptx
Institutions Supporting Small Business Enterprises.pptxInstitutions Supporting Small Business Enterprises.pptx
Institutions Supporting Small Business Enterprises.pptx
 
Analysis Of FaarmTech | BBA | Business Plan
Analysis Of FaarmTech | BBA | Business PlanAnalysis Of FaarmTech | BBA | Business Plan
Analysis Of FaarmTech | BBA | Business Plan
 
HDPE Pipe Fittings Manufacturer and Supplier
HDPE Pipe Fittings Manufacturer and SupplierHDPE Pipe Fittings Manufacturer and Supplier
HDPE Pipe Fittings Manufacturer and Supplier
 
Path to Traditional Pub - BookFest 2024 presentation - 03-23-2024.pdf
Path to Traditional Pub - BookFest 2024 presentation - 03-23-2024.pdfPath to Traditional Pub - BookFest 2024 presentation - 03-23-2024.pdf
Path to Traditional Pub - BookFest 2024 presentation - 03-23-2024.pdf
 

Small business management

  • 5. PlatinumcityBUSINESSPLAN 20/02/2015 Born The Prince 5 Executive Summary Platinum city is a world class gentlemen barber shop that offers gentlemen a heaven where he can sit back, relax and experience the "World Class" art of grooming and services in a gentleman's club atmosphere, which is masculine and therapeutic. Platinum city is aimed at an exclusive market and a discerning customer base, and will add tremendous value to our community while offering a combination of "World Class Services" not currently being offered by any competitor in the Kololi Senegambia area. We intend to be profitable by increasing our client base through becoming a highly sought after destination. Our goal, beyond becoming a profitable business, is becoming a trusted destination whereby the clients in our community can come to refresh their minds and bodies, replenish their energies, and network with their colleagues and friends
  • 7. OUR MISSION 20/02/2015 Born The Prince 7 Platinum city will provide a comforting gentleman's club atmosphere in which customers will be able to relax both their body and mind, through a wide range of services. Platinum city will establish itself as a world class service provider to which clients can always come to escape the stresses of life, and rejuvenate their energies, enjoy the camaraderie of their colleagues and friends. Thekeysto successinourbusinessare: 1.Location: Providing an easily accessible location for clients. 2.Environment: Providing an environment conducive to giving relaxing and professional service. 3.Convenience: Offering clients a wide range of services in one setting, and extended business hours. 4.Reputation: Reputation of the owner and staff as providing superior personal service. Effectiveadvertising: Advertising in the corporate environment
  • 10. Start-up Summary 20/02/2015 Born The Prince 10 After spending several months searching for a high-end exclusive gentleman's barber shop to purchase, the owners decided to start an exclusive barber shop - men's grooming services from the ground up. The start-up capital will be used for the design, leasehold improvements, and equipment for the shop. The start-up cash has been marked for the estimated amount needed to cover
  • 11. 20/02/2015 Born The Prince 11
  • 12. 20/02/2015 Born The Prince 12 Start-up Requirements Start-up Expenses Legal D2,500 Stationery etc. D1,000 Brochures, Logo, and Design D3,000 Consultants-Interior Design D2,000 Insurance D3,000 Rent D14,000 Leasehold Improvement construction D115,000 Expensed Equipment - D38000 in S-Assets D17,000 Other D5,000 Total Start-up Expenses D162,500 Start-up Assets Cash Required D40,000 Start-up Inventory D10,000 Other Current Assets D38,000 Long-term Assets D0 Total Assets D88,000 Total Requirements D250,500 Start-up Funding Start-up Expenses to Fund D162,500 Start-up Assets to Fund D88,000 Total Funding Required D250,500 Assets Non-cash Assets from Start-up D48,000 Cash Requirements from Start-up D40,000 Cash Balance on Starting Date D40,000 Total Assets D88,000 Liabilities and Capital Liabilities Other Current Liabilities (interest-free) D25,500 Total Liabilities D250,500 Capital Loss at Start-up (Start-up Expenses) (D162,500) Total Capital (D162,500) Total Capital and Liabilities D88,000 Total Funding D250,500
  • 13. 20/02/2015 Born The Prince 13 Company Locations and Facilility Platinum city is located at Olympia Street Kololi opposite the Africell antenna just by the new Senegambia highway. .. This site is a very high profile area with easy access and ample parking. The area is located on the corner of a highly traveled Highway and a in the high growth, affluent area of Kololi Senegambia. The area's primary trade area will serve the burgeoning country club communities and exclusive neighborhoods located within a fifteen-minute drive from the site
  • 14. Company Ownership 20/02/2015 Born The Prince 14 Platinum city is a privately held S corporation co- owned by Alagie Gassama. Mustapha Phatty and Ebrima Gassama, Mr. Gassama has 10 years experience in the hair and spa industry. He studied in the U.S. and Europe and continues to stay on top of the latest styles, trends and products. Phatty has worked as a stylist, then as a manager - managing 3 stylists in a prestigious upscale salon. Mr. Phatty is a pioneer and innovator and has a proven track record of success in launching new business and directing operations. To achieve our objectives, Platinum city is seeking loan financing. This loan will be paid from the cash flow from the business, and will be secured by the assets of the company, and backed by the character, experience and personal guarantees of the owners.
  • 15. 20/02/2015 Born The Prince 15 Platinum city is considered an upscale full-service barber shop - services exclusively for men. We offer our clients a gentleman's club atmosphere, with a complimenting wide range of services and products that include: Services: 1.Hair: Cut and style, one step hair color, highlights, toner, corrective color, hair and scalp treatments 2.Shaves: Traditional straight razor shaves, hot towels, and balm treatment 3.Shoe Shine: Shoe shine service in the waiting room or while services are being performed. Products:Shave creams, soap, bath oils, shaving accessories , skin care, shaving accessories exclusively for men
  • 16. 20/02/2015 Born The Prince 16
  • 17. 20/02/2015 Born The Prince 17 Explanations and/or consultations will be provided on all services and products if needed. Product and Service Description Men's Services Shampoo, Cut, Style, Blow-dry D 40 Hair and Scalp Treatments D 20 Colour Blending or Highlights D 40 and Up Moustache and Beard Tri D20 Moustache Trim D 15 Stately Shave (Hot towels, Balm) D 30 (30 minutes) Hair Style and Stately Shave D 60 Shoe Shine D 5 and Up Haircut only D25 Products - Men's Shave Creams, Oils, Soaps, Accessories
  • 18. Competitive Comparison 20/02/2015 Born The Prince 18 There are many salons in the area, but no direct competitors. There is no one place in the Kololi Senegambia area that offers a high-end gentleman's barber shop exclusively for men, where a gentleman can sit back, relax in a gentleman's club atmosphere and experience the art of traditional grooming services in an environment that is masculine. WE ARE SIMPLY THE BEST
  • 19. Fulfillment 20/02/2015 Born The Prince 19 Platinum city services sell themselves. World Class Service performed in an upscale environment will attract clientele. Our prices are very reasonable for the quality of services provided. We have an agreement with a U.S. based importer of our London products, which keeps our product price at its lowest price point.
  • 20. Technology 20/02/2015 Born The Prince 20 Platinum city will sell complimenting products of the highest quality, and latest scientific development. Our gentleman's shop computer system incorporates the latest hardware and software to manage appointments, client database, and point of sale, email capabilities, Web-enabled networking, inventory, bar code reading, historical data, employee records, transaction history, accounts receivable/payable and payroll. Back-up of the system is performed daily. Clients will be emailed appointment confirmation messages two days prior to appointment. In addition they will also receive a personal phone call one day prior to appointment to confirm appointment. A thank you note will be emailed automatically after services have been performed. Our gentleman's shop will incorporate a wireless network within the facilility. It will serve as an internal network and provide a service for our clients that need to access the Internet while visiting our facilility.
  • 21. Future Products and Services 20/02/2015 Born The Prince 21 Platinum city will be considering branding its own product line in the future. In addition it may offer chiropractic services and acupuncture services on an as needed basis. Platinum city will always remain involved with the best men's hair styling and health techniques offered, and will implement them if deemed appropriate and feasible for Platinum city clientele
  • 22. Market Analysis Summary 20/02/2015 Born The Prince 22 Platinum city will focus on the professional male. An Internet study revealed that 85% of professional men had personal hair grooming services performed during the workday. The space at the area fits the demographics for our business. Applied Geographic Solutions estimates that 59,251 people live within a three-mile radius of our facility and 42,759 work there. They estimate 161,848 live within a five-mile radius and 109,867 work there. There are 15 business parks totaling 6,206 businesses located within a seven-mile radius.
  • 24. Target Market Segment Strategy 20/02/2015 Born The Prince 24 The members of these market segments have luxury money on hand, and lead professional lives filled with very busy schedules. All persons usually need hairstyling regardless of income level, and make the effort to find money available to style their "look."
  • 25. Market Growth 20/02/2015 Born The Prince 25 THE gentleman shop area's best growth potential is in terms of daytime employment. The total daytime business population in a three-mile radius is 42,759 with the residential population at 59,251. The total daytime business population in a five-mile radius is 109,867 with the residential population at 161,848. The nearby business parks also have an ample supply of land for future office development. An even more predictable source of daytime employment growth is the planned expansion of existing companies. The area is the only shopping and entertainment center site within an 8 mile radius. Platinum city is the only gentleman's shop exclusively for men at the area and the future look very promising for a thriving business with a continual presence of clients.
  • 26. Market Needs 20/02/2015 Born The Prince 26 The traditional barbershop of years past have been replaced by unisex salon's and spa's which focused mainly on women. Professional men are more health and style conscious, especially men who have achieved a modicum level of professional success. They are willing pay for products and services that are geared specifically toward men. They are looking for an environment that consistently offers quality service, products and camaraderie. They look for a gathering place where they can openly discuss politics, watch sports or stock market news on TV, read the newspaper, network, get a cup of gourmet coffee, , and get a shoe shine. The surrounding area of the area has become a bastion for the successful, having consistently been the fastest growing areas in our state. This has created a community of wealth, mobility, and growth. The Berthel Harding Highway is a major north south highway that connects the Kololi Senegambia. The new Senegambia highway recorded 20,082 vehicles per day up from the 2014 traffic count of 38,375. This number is expected to continue to increase substantially over the next few years.
  • 27. Service Business Analysis 20/02/2015 Born The Prince 27 four major types: 1.Main Competitors The main competitor is City Stars located across town. Strengths of City Stars are its wide array of spa services. The weaknesses of City Stars are the limited number of services dedicated specifically to male clients, i.e. hair grooming, shaves, shoe shines. City Stars services and products cater more toward the female professional. We feel the presence of Platinum city is not a direct competitor to City Stars and visa versa. Our market advantage is wide open, and will give us the opportunity to service a large population base of professional males that is not currently being well served. 2, Competition and Buying Patterns Clients choose men's grooming services based on proximity to their daily travels from home and work, reputation for high quality service, and good pricing. With our combined services and catering to the male professional, we don't feel we have competition. Any competition will mainly be from unisex salons or combination unisex spa-salons.
  • 28. 20/02/2015 Born The Prince 28 3.Business Participants Industry participants are those whose services include salon and spa offerings. Salon services concern hair styling, while spa services concern body relaxing and rejuvenating offerings such as massage, nail, and face works. No one industry participant has focused specifically toward men only 4.Value Proposition Our value proposition is that we will bring a unique mode of relaxation and fulfillment to the discerning gentleman. When people are relaxed, comfortable, and happy they have the ability to work harder, concentrate better, feel physically, emotionally, and mentally balanced, and give that happiness back into their homes, workplace, and community. Simply put, our value proposition is that we help our community become a better place to live and work.
  • 29. 20/02/2015 Born The Prince 29 we are dedicated to providing the best value. We do this by providing high quality salon services for men and boys, in a unique customer focus, warm and friendly atmosphere. We have removed almost all of the pain from getting a haircut. We think you will agree that sitting in our waiting room with a big plasma TV, the local newspaper, great magazines and while shucking salted peanuts doesn't make for too bad of a time. And fellas, that's just while you wait. Your stylist will take you to your private barber chair and hand you the remote for your own flat screen TV. And if that isn't enough, not only will your stylist cut your hair, they will also give you a relaxing shampoo and cooling conditioner, a hot soothing towel, t and mustache Let us earn your business, and we will do our best to make you want to come back, every time you need a haircut. Competitive Edge Our competitive edge is a combination of our unique services, outstanding location, and our interaction with our clients. By providing our clients a gentleman's club atmosphere and provide world class services, we build relationships of trust and satisfaction. Our clients will come to depend on our unique services and fulfilling environment.
  • 30. Strategy and Implementation Summary 20/02/2015 Born The Prince 30 Emphasize quality, originality, and "World Class Service". We will differentiate ourselves from our competitors by offering a staff of practitioners who are not only certified in their professions, but will be trained in understanding the dynamics of customer service so as to maximize the connection to their clients and more easily meet their clients expectations.
  • 31. 20/02/2015 Born The Prince 31 Marketing Strategy Our marketing strategy is the key to our success: 1.Emphasize our name and unique services and environment through advertising. 2.Focus on the convenience of our location. 3.Build community relationships and corporate relationships through unique and quality service, a friendly caring atmosphere, and delivering world class service. 4 Pricing Strategy Our pricing strategy will be similar to that of our competitors. We will not charge over, nor substantially under, standard prices for our services. We will be paying our employees a straight percentage of their total individual client sales plus a bonus–that's more than our competitors. This will allow us to hire the best employees, and have a built-in motivational factor that will keep them empowered to enhance their opportunity
  • 32. 20/02/2015 Born The Prince 32 PromotionStrategy Our promotional strategy will be two-fold: first phase promotionwill advertising before, during, and six months following our opening; the second phase advertising will deal with long-term advertising. 1.FirstPhasePromotions •Advertising oWe will utilize local newspaper, local social magazines, local radio, mail-outs to all households within the immediate 10-mile radius, and mail-outs to all local business within a five-mile radius. •Internet oWe will have a comprehensive website. •Alliances oWe will place our brochure within the offices of our corporate referral clients. 2.SecondPhasePromotions •Advertising oWe will continue to place ads in the local social magazines year around. Mail-outs will be done again within a 10-mile radius one year after takeoff, then again only every three to five years. Radio and television ads will be done only when we have sale promotions during the most stressful time of the year - the holiday season; television ads are not certain, we will evaluate their effectiveness before further implementation. •Internet oWe will continue to have a comprehensive website. After the first six months, and certainly after the first year, we will evaluate the viability of having target clients advertise on our site, and conversely, we will evaluate viability of advertising on our target client website (if applicable). •Alliances oThis type of advertising will be implemented once we have grown beyond our revenue objective. We will also formadvertising alliances with any business with whom we share common business goals. We will also implement mutual perks with our business and restaurant neighbors which will aid in local visibility.
  • 33. OUR VISION IN THE NEXT FIVE YEARS 20/02/2015 Born The Prince 33
  • 34. 20/02/2015 Born The Prince 34 Marketing Programs Owner Ebrima Gassama and Mustapha Phatty will be responsible for marketing Platinum city through the advertising channels. The general manager will be responsible for assisting with the implementation of alliance advertising partnerships. Our advertising budget is D10,000 for the first year. Advertising will begin two weeks prior to opening. Positioning Statement We will automatically position ourselves as the top, exclusive gentlemen's grooming shop in the Kololi Senegambia area. Considering that none of the other competitors will offer the range of men's services that we will, nor that their staffs will be trained like ours, and that there are not any barbershops of our type in our target locations, we will be able to provide services to The area populace not currently being tapped.
  • 35. 20/02/2015 Born The Prince 35 Management Summary The management philosophy of Platinum city is based on respect for each of our fellow employees, respect for every client, and individual responsibility. Platinum city success is dependent on the warmth and uniqueness of its atmosphere which is generated by fun-loving and caring employees. The management team will consist of the owners, and assistant manager (if deemed necessary). We will hire only those who demonstrate the qualities necessary for working in a professional environment, and the willingness to move forward in continuing education. We will be hiring the ultimate "people persons" to provide world class service. Organizational Structure Our initial team will consist of the owner and 7employees. Four barbers, one shoe shine person, one cleaner and one security guard. As our client base grows we will add additional barbers, which then will be working two shifts per day per station. We expect to have 12 employees by the end of the first year and 14 employees in years two and three. Management Team Ebrima Gassama has 10 years experience in the hair and spa industry. He studied in the U.S. and Europe and continues to stay on top of the latest styles, trends and products. Gassama has worked as a stylist (six years) then as a manager (four years) - managing 4 stylist in a prestigious upscale salon. Mr. Alagie co-owner: will not be directly involved in daily operations, but will assist Phatty in general business planning and operations implementation. Mr. Phatty has a proven track record of success in launching new businesses and directing operations.
  • 36. Management Team Gaps We believe the experience of our team covers the needs to make the business plan for Platinum city a very successful reality. We will review the current talent of the salon and re-engineer accordingly. We plan on outsourcing payroll and benefits 20/02/2015 Born The Prince 36 . Financial Plan The premier element in our financial plan is initiating, maintaining, and improving the factors that create, stabilize, and increase our cash flow: 1.We must create visibility so as to create customer flow. 2.We must maintain a dependable, cheerful employee force so as to minimize turnover. 3.Create a brisk turnaround on our retail products, always maintaining viable stock levels.
  • 37. THE REASON WHY WE WILL SUCCEED 20/02/2015 Born The Prince 37
  • 38. 20/02/2015 Born The Prince 38