INCREASE Relevance, REDUCE Complexity, and IMPROVE Timing. USER EXPERIENCE IS ALL ABOUT THE Human Experience.

1. UXDEMYSTIFIED
alan blood,
design manager, familysearch.org

2. Part 1
WHAT UX IS
Part 2
BUSINESS & CODE
Part 3
REAL LIFE

3. GRAPHIC DESIGN, INTERACTION DESIGN, INFORMATION ARCHITECTURE,
CUSTOMER-FIRST, USER CENTERED DESIGN, ACTIVITY CENTERED
DESIGN, MOBILE FIRST, CONTENT FIRST, CONTENT STRATEGY, USER
RESEARCH, CONTEXTUAL INQUIRY, HEURISTIC EVALUATION,
TYPOGRAPHY, GRIDS, RESPONSIVE DESIGN, CONTEXTUAL DESIGN, WEB
DESIGN, TASK FLOW ANALYSIS, SITE MAP, PRODUCT DESIGN,
ACCESSIBILITY, PERSONAS, ILLUSTRATION, ICONOGRAPHY, ART
DIRECTION, CREATIVE DIRECTION, DESIGN STRATEGY, ETHNOGRAPHY,
USAGE PATTERNS, COMPARATIVE ANALYSIS, MARKET RESEARCH,
MENTAL MODELS, MOOD BOARDS, COMPOSITION, BRANDING, COLOR
THEORY, GESTALT PRINCIPLES, DESIGN LANGUAGE, STYLE GUIDES, USER
INTERFACE GUIDELINES, SEO, OPEN OR CLOSED CARD SORTS,
MODERATED AND UNMODERATED TESTING, AFFINITY EXERCISES, LEAN
UX, UX RESEARCH, UX DESIGN, COLOR THEORY, FLAT DESIGN,
SKEUOMORPH, COGNITIVE DISSONANCE, AESTHETIC USABILITY EFFECT,
80/20 RULE, AFFORDANCE, ARCHETYPES, CHUNKING, DEFENSIBLE SPACE,
DEPTH OF PROCESSING, FEEDBACK LOOP, GOLDEN RATIO, FITTS’ LAW,
HIERARCHY OF NEEDS, SIGNAL:NOISE RATIO, OCKHAM’S RAZOR,
PERFORMANCE LOAD, PROTOTYPING, MOBILE WEB, NATIVE WEB,
WAYFINDING, RECOGNITION OVER RECALL, PROGRESSIVE DISCLOSURE,
TOP-DOWN LIGHTING BIAS, WHITESPACE, STORYTELLING, RULE OF
THIRDS, PRINT PUBLISHING, LETTERPRESS, HTML, CSS, HTML5, CSS3,
PHOTOSHOP, ILLUSTRATOR, FIREWORKS, INDESIGN, MEDIAQUERIES,
JQUERY, JAVASCRIPT, HTML5 CANVAS, ONLINE VS. OFFLINE,

5. GRAPHIC DESIGN, INTERACTION DESIGN, INFORMATION ARCHITECTURE,
CUSTOMER-FIRST, USER CENTERED DESIGN, ACTIVITY CENTERED
DESIGN, MOBILE FIRST, CONTENT FIRST, CONTENT STRATEGY, USER
RESEARCH, CONTEXTUAL INQUIRY, HEURISTIC EVALUATION,
TYPOGRAPHY, GRIDS, RESPONSIVE DESIGN, CONTEXTUAL DESIGN, WEB
DESIGN, TASK FLOW ANALYSIS, SITE MAP, PRODUCT DESIGN,
ACCESSIBILITY, PERSONAS, ILLUSTRATION, ICONOGRAPHY, ART
DIRECTION, CREATIVE DIRECTION, DESIGN STRATEGY, ETHNOGRAPHY,
USAGE PATTERNS, COMPARATIVE ANALYSIS, MARKET RESEARCH,
MENTAL MODELS, MOOD BOARDS, COMPOSITION, BRANDING, COLOR
THEORY, GESTALT PRINCIPLES, DESIGN LANGUAGE, STYLE GUIDES, USER
INTERFACE GUIDELINES, SEO, OPEN OR CLOSED CARD SORTS,
MODERATED AND UNMODERATED TESTING, AFFINITY EXERCISES, LEAN
UX, UX RESEARCH, UX DESIGN, COLOR THEORY, FLAT DESIGN,
SKEUOMORPH, COGNITIVE DISSONANCE, AESTHETIC USABILITY EFFECT,
80/20 RULE, AFFORDANCE, ARCHETYPES, CHUNKING, DEFENSIBLE SPACE,
DEPTH OF PROCESSING, FEEDBACK LOOP, GOLDEN RATIO, FITTS’ LAW,
HIERARCHY OF NEEDS, SIGNAL:NOISE RATIO, OCKHAM’S RAZOR,
PERFORMANCE LOAD, PROTOTYPING, MOBILE WEB, NATIVE WEB,
WAYFINDING, RECOGNITION OVER RECALL, PROGRESSIVE DISCLOSURE,
TOP-DOWN LIGHTING BIAS, WHITESPACE, STORYTELLING, RULE OF
THIRDS, PRINT PUBLISHING, LETTERPRESS, HTML, CSS, HTML5, CSS3,
PHOTOSHOP, ILLUSTRATOR, FIREWORKS, INDESIGN, MEDIAQUERIES,
JQUERY, JAVASCRIPT, HTML5 CANVAS, ONLINE VS. OFFLINE,
“Information Age”
=
TOO MUCH INFORMATION
=
IRONY

6. THE
Purpose
OF UX...

7. INCREASE Relevance
REDUCE Complexity
IMPROVE Timing

8. USER EXPERIENCE
IS ALL ABOUT THE
Human Experience

9. THE MANY
UX Roles & Disciplines
BOIL DOWN TO
3 BASIC TYPES...

15. INCREASE
Relevance
REDUCE
Complexity
IMPROVE Timing

16. NEED PROOF?
OK, PROFESSOR.
HERE’S YOUR SCIENCE STUFF:
http://dl.acm.org/citation.cfm?id=1089108
http://www.acsu.buffalo.edu/~rkishore/papers/Kim-CACM-48-10.pdf

18. PLEASE NOTE:
UX IS NOT A TOOLBOX
It’s people trained in UX
PERIOD

19. Part 1
WHAT UX IS
Part 2
BUSINESS & CODE
Part 3
REAL LIFE

20. WHAT ABOUT Lean ?

21. FOCUS OF LEAN METHODS:
LEARN FROM DATA, BUILD IDEAS,
MEASURE SUCCESS OF
MINIMUM VIABLE PRODUCTS,
PIVOT OR PERSEVERE

22. Formulate a Hypothesis
DECIDE WHAT TO MEASURE
EXPERIMENT
BAIL or CONTINUE

23. Lean = Business Focus

24. SO, WHAT ABOUT Agile ?

25. FOCUS OF AGILE DEVELOPMENT:
TEST AND RELEASE SOLID CODE,
AS QUICKLY AND ACCURATELY
AS POSSIBLE, COLLABORATE

26. Agile = Technology Focus

27. AND REMEMBER THAT
UX = User Focus( )

28. HERE’S A SUMMARY:
(UX + BUSINESS + CODE) = Value

29. SO, HOW DO
Agile, Lean, and UX
FIT TOGETHER?

30. 2 Phases:
DISCOVER
PRODUCE
&

31. DISCOVER
TURN THE LEAN
“STEERING WHEEL”
dig into data
discover stuff
build ideas (prototypes)
measure the code
pivot or persevere
PRODUCE
APPLY THE AGILE
“GAS PEDAL”
design (the code)
build stuff
configure
test
release
Phase 1 Phase 2

32. DISCOVER
TURN THE LEAN
“STEERING WHEEL”
dig into data
discover stuff
build ideas (prototypes)
measure the code
pivot or persevere
PRODUCE
APPLY THE AGILE
“GAS PEDAL”
design (the code)
build stuff
configure
test
release
Phase 1 Phase 2

33. DISCOVER
TURN THE LEAN
“STEERING WHEEL”
dig into data
discover stuff
build ideas (prototypes)
measure the code
pivot or persevere
PRODUCE
APPLY THE AGILE
“GAS PEDAL”
design (the code)
build stuff
configure
test
release
Phase 1 Phase 2
+ UX Folks +Business Folks Technology Folks

34. Design
THINKING
ACROSS PHASES

35. “Design thinking is a human-centered approach to
innovation that draws from the designer's toolkit to
integrate the needs of people, the possibilities of
technology, and the requirements for business success.
- Tim Brown,
PRESIDENT & CEO OF IDEO

36. User Experience Folks
ARE THE GLUE

37. SEE WHAT HAPPENS WHEN
User Experience Folks
ARE NOT WELL UTILIZED...

38. Phase 1 Phase 2

39. Phase 1 Phase 2

40. Phase 1 Phase 2

41. Phase 1 Phase 2
AGILE AND LEAN ARE GREAT
AT ZEROING-IN...

42. Phase 1 Phase 2
BUT, ZEROING-IN
TO WHAT?

43. Phase 1 Phase 2
...AND WILL THE END RESULT
work for users?

44. DID CUSTOMER WANTS
LINE UP WITH
User Needs?

45. SEE WHAT HAPPENS WHEN
User Experience Folks
ARE AN EQUAL PARTNER...

46. Partner with your UX resources!

47. Phase 1 Phase 2
Work with UX to
hammer out business
value...

48. Phase 1 Phase 2
..UX helps to ensure
that the solution works
for your users!

49. Phase 1 Phase 2

50. Phase 1 Phase 2

51. Phase 1 Phase 2
ZERO-IN USING
Triangulation

52. “Triangulation is a powerful technique that facilitates
validation of data through cross verification from two
or more sources. In particular, it refers to the
application and combination of several research
methodologies in the study of the same phenomenon.
Bogdan, R. C. & Biklen, S. K. (2006). Qualitative research in education:
An introduction to theory and methods. Allyn & Bacon. ISBN 978-0-205-51225-6.

53. “Triangulation gives a more detailed and balanced
picture of the situation.
Altrichter, H., Feldman, A., Posch, P. & Somekh, B. (2008). Teachers investigate their work;
An introduction to action research across the professions. Routledge. p. 147. (2nd edition).

54. INCREASE
Relevance
REDUCE
Complexity
IMPROVE Timing

55. UX (USERS)
+
LEAN (BUSINESS)
+
AGILE (TECHNOLOGY)
=
Value for People

56. OATH OF NON-ALLEGIANCE
- Alistair Cockburn
“I promise not to exclude from consideration any
idea based on its source, but to consider ideas
across schools and heritages in order to find the
ones that best suit the current situation.

57. Part 1
WHAT UX IS
Part 2
BUSINESS & CODE
Part 3
VALUE FOR PEOPLE

58. NASA, APOLLO 13,
AND TOO MANY KINDS OF
CO2 SCRUBBERS

59. MINIMUM VIABLE PRODUCT
LIMITED TO MATERIALS ON-HAND
AIR TOXICITY INCREASING
LIVES COULD BE LOST
Constraints Inspire
Creativity

60. MINIMUM VIABLE PRODUCT
HAD TO WORK THE FIRST TIME
USER CIRCUMSTANCES MUST BE KNOWN
SOLUTION MUST BE PROVED
User Research and Testing
Were Required

61. MINIMUM VIABLE PRODUCT
COULDN’T DELIVER AN OBJECT
DELIVERY REQUIRED HANDHOLDING
FEEDBACK LOOP HAD TO BE CLOSED
Simple, Relevant,
and Timely

62. AGILE
TEAM WAS FOCUSED AND CAPABLE
RAPID DEVELOPMENT OF SOLUTION
EFFECTIVE COLLABORATION
Had to be developed on ground
AND in space...

63. USER EXPERIENCE
GROUND CREW UNDERSTOOD USERS
SOLUTION EFFECTIVELY RELAYED
ASTRONAUTS UNDERSTOOD
Understanding of users was
required, or lives would be lost

64. UX (USERS)
+
LEAN (BUSINESS)
+
AGILE (TECHNOLOGY)
=
3 Lives Saved

65. Yes, there’s a
PUNCHLINE

66. HOW MUCH
MONEY AND TIME WAS LOST
because there were
TWO DIFFERENT
CO2 FILTER DESIGNS
ON THE APOLLO 13 MISSION?

67. THE LIVES OF
James Lovell,
John Swigert,
and Fred Haise
COULD HAVE BEEN
LOST

68. IN THE FINAL ANALYSIS
WAS IT WORTH
the cost and the risk
TO NEGLECT THE
USER EXPERIENCE?

69. Thank you.