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Elevator Pitch

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Alan Gardner

A Powerpoint presentation on the Elevator Pitch, with emphasis on the Watering Hole method of assessing a business idea

Business
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What is the Definition of a “Value Proposition”? ,[object Object],[object Object]
Value proposition A statement of an important client problem ( Need ) that proposes the way ( Approach ) you will use client resources (££) to deliver superior client features per unit cost ( Benefits ) compared to others in their market(s) ( Competition ).
A Systematic Process for Value Proposition Development N Customer/Market Need A Your unique Approach B Client/Customer Benefits C Alternative approaches Competition “ NABC” captures the essential, defining ingredients of a Value Proposition
A Typical First Value Proposition ,[object Object]
Test of a Value Proposition ,[object Object],[object Object],[object Object]
Example – 1 st draft NABC ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Quantitative not qualitative ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example – 2 nd draft NABC ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example – 2 nd draft ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Storytelling ,[object Object],[object Object],[object Object]
Why “Watering Holes”? Watering Holes are focused on specific business opportunities and come and go as needed
The Value Proposition Development Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Elevator Pitch

  • 1.
  • 2. Value proposition A statement of an important client problem ( Need ) that proposes the way ( Approach ) you will use client resources (££) to deliver superior client features per unit cost ( Benefits ) compared to others in their market(s) ( Competition ).
  • 3. A Systematic Process for Value Proposition Development N Customer/Market Need A Your unique Approach B Client/Customer Benefits C Alternative approaches Competition “ NABC” captures the essential, defining ingredients of a Value Proposition
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. Why “Watering Holes”? Watering Holes are focused on specific business opportunities and come and go as needed
  • 12.