Google offers a suite of different tools to help a business; most are free and offerings go way beyond marketing tools.

1. nderGoogle Tools for Business
Copyright 2010 - Alan Glazier, OD, FAAO -
All Rights Reserved

2. Search Engine Tools

12. Google Web Search
• 100 Billion Search Queries Per Month
• Most Used Search Engine on the Internet
– PageRank
– Snapshots; Index PDFs, Word Docs Etc
– SEO
– Multiple Language Search

14. Google Image Search
• Image Search Engine
• Results Based on Filename of Image
• Can Also Purposefully Upload Your Own Image
to Be Available In Google Image Search

17. YouTube
• Free Video Sharing Website

23. Google + “Local” Tab
• Type in an Address and Google + Shows You
Service Businesses and Associated Zagat Score
• Peers Can Write Reviews Which Show As
Recommendations (Get Recommendations
From Those You Know Over Those of
Strangers)
• You MUST Have a Google + Page to Benefit

25. Google “Maps”

29. Google “Maps” for Mobile
• Google “Search” for Mobile

30. Google Insights for Search

32. Advertising, Sales, Shopping and
Coupon Tools

33. Google “Offers” – Groupon Competitor
• Groupon-Like Offers

34. Google “Wallet”
• Mobile Payment System
• Allows Users to Store Debit Cards,
Credit Cards, Loyalty Cards and Gift Cards
• Allows Users to Redeem Sales
Promotions on Mobile Phone
• All Major Credit Cards
• Currently, No Charge to Users or
Merchants and Profits By Providing
Sponsored Ads

35. Google Wallet
• Security
– Pin
– Additional User Security
– Stores Encrypted User Information on a Chip
– Android Device Can Be Locked Too
– Wallet Device Must Be In Proximity to a PayPass Reader
– Additional Transactions Require PIN to be Entered Again

36. Google “Shopper”
• Will “Push” Offers to Users Phone
– Today’s Offers: Single Offer Redemmable for
Discounted Goods or Services in Their Area
– Nearby Offers: Offers That Nearby Businesses
Have Submitted Through Google Places

38. Google Merchant Center/Google
Shopping
• Database Into Which Any User Can Add
Almost Any Type of Content
• Text, Images etc
• If Google Finds it Relevant, Content May
Appear On Shopping Search Engine, Google
Maps or Even Web Search
• Structured to be Like “Craigslist”

40. • Attract more potential buyers. Google
Shopping helps you to reach shoppers while
they are searching for items to buy on Google.
• Control your product information. With
Google Shopping, you can maintain the
accuracy and freshness of your product
information, so your customers find the
relevant, current items they're looking for.

41. Google “Adsense”
• Earn revenue by showing relevant and
engaging ads alongside your online content
• Delivers Text-Based Google AdWords Ads
Relevant to Site Content Pages
• Places Banner Ads on Websites

43. Google “Adwords”
• Advertise in Sponsored Links Next to Search
Results
• Boost Website Traffic and Sales
• Pay-per-click, per impression or “cost per
mille”
• One Headline Consisting of 25 characters and
Two Additional Text Lines Consisting of 35
Characters Each

45. Adwords “Express”

46. Business and Communication
Applications

47. Google “Translate”
• Instantly Translate from Any Language
• Use In Exam Room to Communicate With People of Other Cultures
• Instantly Impress With Your Technology and Acumen, and If Behind the
Phoropter They Don’t Even Have to Know

48. Google “Voice”
• Free Voice Communication System
• Provides Phone Number
• Phone Number Can Be Forwarded to
Simultaneously Ring up to 6 Other Phone
Numbers
• Unified Voice Mail Service
• SMS
• Free Outgoing Calls via “Click2Call” and 3rd
Party Dialers

50. Google Voice
• Maintained in a Web Based Application
• Free PC-to-Phone Calling in North America
and PC-to-PC Calling Worldwide
• Domestic and Outbound Calls to US and
Canada are Free from US and Canada and $.01
per Minute Elsewhere

51. Google Voice Features
• Voicemail
• Free Txt Msg
• Call History
• Conference Calling
• Call Screening
• Call Blocking
• Voice Transcription to Text of Voicemail Msgs
– Audio Voicemails, Missed Call Notifications and/or
Txt Msgs can be Transcribed and Forwarded to

53. Google Apps for Business a.k.a.
“Going Google” a.k.a. Google “Drive”
• Enables Your Company to Move Into “Cloud”
• Access Everywhere
• Safer than Hardware re Crashes
• BIG Push to use Google + as Web Based
Collaboration Tool
• Hold Face-to-Face Meetings Across the World
• Share Updates With Colleagues
• Work on Presentations Etc Together in Real

54. Google Drive
• Online Backup Service and Storage Space
• Connected With Google Docs

55. Google Apps for Business
• Business Ready
– $5 per user per month
– 25 Gig Inbox
– 5 Gig Drive Storage (upgradable)
– Custom Email Addresses
– Unlimited Users
– Video Chat
– Calendar
– Document Editing
– Business controls

56. Google Apps for Business
• Vault adds
– Business-Critical Data Archiving
– Data Retrieval for Investigation
– Company-Wide Data Discovery and Export

57. Google Apps for Business Meets
Google +
• When Posting on G+, Can Mark Post as
“Restricted”, Creating Corporate Social
Network
• Use “Hangouts” as Video Conferencing
Software
• Can Join a Multi-Way Video Chat via Hangouts
Directly from Gmail
• Can Share Google Docs in Your Hangout and
Edit Real-Time
• Can Send a Calendar Event With Direct Link to

58. Gmail
• Free Webmail Email Service
• Abundant Storage
• Intuitive “Search Based” Interface
• Mobile Access and Google Talk Integration

59. Google Calendar
• Free Online Calendar
• Gmail Integration
• Calendar Sharing
• “Quick Add” Function Allows Inserting Events

60. Google Calendar
• Android App Enables You to Sync and Manage
All Calendars Directly From Your Mobile
Device
• Collaborate on Events
• Use Keyboard Shortcuts for Ease
– Type “C” to Create a New Event
– Type “D” to Display Your Calendar in Day View
– Type “N” to View Next Date Range

61. Google Calendar
• Enable “World Clock” to Synchronize Meeting
Times for Other Time Zones
• Create a “To Do” List Which Appears Right
Next to Your Calendar
• Customize Notification Settings

62. Google “Docs”
• Document, Spreadsheet, Drawing and
Presentation Application
• Able to Collaborate and Publish As Well
• Integrated into Google Drive

63. HelloFax
• Have Docs on Your Computer? – Fax Them From Drive
• Waiting For a Fax? Have it Sent to Your Doc Folder and Access From Anywhere

64. Docusign
• Share Documents That Need Signatures
• Add Your Signature to 15 Documents for Free

65. Community Based Networking
Tools

66. •

70. My Circles

74. Google+ Ripples
• Google+ Ripples creates an interactive graphic of the
public shares of any public post or URL on Google+ to
show you how it has rippled through the network
and help you discover new and interesting people to
follow.
• Ripples shows you:
– Who has publicly shared a post or URL and the comments
they’ve made
– How a post or URL was shared over time
– Statistics on how a post or URL was shared

76. Hangouts
• Video Chat Room
• Allows Up to 10 People In

77. Hangout Specialized Apps
• Cacoo – Create Mind Maps, Collaborate on
Diagrams and Work on Projects
• SlideShare – Create Slideshow Presentations
and Share Them With Others in Hangout
• ConceptBoard – Giant Whiteboard in
Hangouts Where Everyone Can Just “Dump”
Ideas to View
• ScreenShare – Click “Screenshare” at the Top
of Your Screen and Do Tech Support With
Friends, Family or Colleagues

81. Other tools Google is looking at to associate you with:

82. Search plus your world

83. Google “Groups”
• Discussion Service and Archive
– Join a Group
– Make a Group
– Publish Posts
– Track Favorite To[pics
– Write a Set of Group Web Pages Updateable by
Members
– Share Group Files

84. Google + Events
• Great Way to Document an Event
• Create an Event
• Share With Your Google + Friends
• Don’t Have to Sign Up for Google + To Get the
Invite
• Send Messages to Specific Guests Instead of
Whole Lists
• Attendees Can Share Photos Live As They
Happen During Event by Enabling “Party

85. Store Photos in Google + Cloud
Automatically
• Great Way to Ensure You Never Lose an Image
• Enable “Automatic Upload Feature on iPhone
or Android
• Every Pic you Take Automatically Stored in the
Cloud
• Can Set Sharing to Include or Exclude People

86. Google + Communities

87. Geolocation Tools

88. Google “Latitude”
• Put Emails of Friends/Family or Colleagues
• Their Location Shows on a Map

89. Google “Panoramio”
• Add Photos
• Tag Them With Keywords, Text and Links so Your Business Becomes Part of Google’s
Business 3D Landscape

90. Google Now
• Intelligent Personal Assistant
• Natual Language User Interface to Answer
Questions, Make Recommendations and
Perform Actions
• Passively Delivers Information to the User
That it Predicts They Will Want Based on
Search Habits

91. Google Now
• Specialized Cards
– Activity Summary (Walking and Biking)
– Birthday
– Events
– Flights
– Movies
– News
– Next Meetings
– Places
– Public Alerts

92. Office and Organizational Tools

93. Google “Cloud Print”
• connects your printers to the web.
• can make your home and work printers
available to you and anyone you choose
• works on your phone, tablet, PC, and any
other web-connected device you want to print
from.

94. Google “Scholar”
• Indexes Full Text of Scholarly Articles
• Peer Reviewed Online Journals of Europe and
US

95. Google Business Solutions
• Feedburner, Adwords, Adsense, Analytics,
Enterprise Search Solutions, Google Apps,
Google Local Business Center, Google
Merchant Center, Google Trusted Stores,
Postini, Google Webmaster Central, Google
Ad Manager, Google Maps, Google Website
Optimizer, Google Site Search and Google
Friend Connect

96. Marketing Benchmarking and
Monitoring Tools

97. Google Analytics
• Traffic Statistics Generator for Defined
Websites
• Adwords Integration
• Optimize Campaigns
• Analyze Website, Blog or Video Traffic
• Dashboard Presentation of Data and Graphs
Over Specified Time Periods

98. Google “Alerts”
• Email Notification Service
• Sends Alerts Based on Chosen Terms
Whenever There are New Results
• Available for News and Video As Well

99. Google “Trends”
• Find Keywords and Related Search Terms as
They Trend Over Time
• Learn How People Are Using Google To Find
the Products and Services You Hope to Be
Found For

100. Google Correlate
• Find searches that correlate with real-world
data
• find terms that vary in a similar way to your
own time series, enter your data using the link
above. Or take a look at these examples to see
which search terms:
• …are more popular in winter
• …were most likely to be issued in 2005
• …match the pattern of actual flu activity

101. Google Correlate
• Search terms are often popular in some states
and less popular in others. To find terms
whose pattern of activity across the United
States reflects your own US states dataset,
enter your data using the link above. Or, you
can find terms correlated with:
• …the state's latitude
• …being in New England
• …annual rainfall in the state

102. Other Helpful Tools . . .

103. Google “Schemer”
• Find New Things to Do In Your City
• Share With Friends and Locals
• Great if You’re In a New City for a Night and
Want to Explore

104. Custom Google Maps for
Personalized Navigation
• Add Addresses Relevant to Your Life
• Toss in New Addresses of Businesses or Places
You Like
• As You Discover New Places, Add Them
• Share With Family/Friends

105. Google “Specialized Search”
• Blog Search
• Custom Search – create customized search
experience
– Allws Creators to Select What Websites Will be
Used
– Eliminates Unwanted Websites or Info
– Can Attach it To Your Blog or Website
• Patent Search

106. “Speak to Tweet”
• Telephone Service in Collaboration With
Twitter
• Allows Users to Phone a Specific Number and
Leave a Voicemail
• A Tweet is Automatically Posted on Twitter
With a Link to the Voice Message Stored on
Google’s “Say Now”
• Used in the Egyptian Revolution

107. Did You Know . . . .
• Can Use Search Bar as a Calculator?
• Dictionary Definitions
– Use “Define” before Query ie “Define Philosophy”
• Synonym Search
– Use Tilde Sign Before Query
• Can Use as Unit Conversion Tool
– i.e. Type in Search Tool “10.5 cm in inches”

108. Did You Know . . .
• Local Business – “Italian Food 20850”
• Movie Showtimes – “Movies 20850”
• Trip Planning – “American Airlines 253”
• Currency Conversion – “150 E in USD”
• “Fill in the Blank” Feature
– Add Asterisk (*) at the part of the sentence you
want finished into search box i.e.
“Isaac Newton Discovered *”

109. Did You Know . . .
• Track Packages Via UPS, Fedex, USPS by
Typing Tracking Number Directly Into Search
box