Surviving Social Software Fatigue

Agggghhhh! Social _______________ Task SoOware Networking Compu/ng Enterprise Bu<erﬂy Business MCRM anagement HR h<p://www.ﬂickr.com/photos/e3000/1561440998 3 © 2010 -‐ 2012 Constella/on Research, Inc. All rights reserved.

What Are We Trying To Accomplish Via “Social”? To help people get their jobs done, thus help their employer be successful, people need to be able to: •  create, discover and share informa/on •  ﬁnd the colleagues/communi/es that can help them (and vice versa) •  build strong rela/onships with external communi/es … at any /me from a variety of devices. So What’s New? h<p://www.ﬂickr.com/photos/trebecca84/6608116769/ 5 © 2010 -‐ 2012 Constella/on Research, Inc. All rights reserved.

Are they missing Are they being Are they the features? used incorrectly? wrong tools? But we have tools today? Are people the Is it just the wrong problem? use case? h<p://www.ﬂickr.com/photos/clevercupcakes/4402962654/ 6 © 2010 -‐ 2012 Constella/on Research, Inc. All rights reserved.

The Future Of Work A conﬂuence of trends are combining to improve the way people work Process Community Moving beyond the org chart Internal groups “Social” is connec/ng Business & External communi/es People processes (CRM, HCM, etc.) Work is more transparent Recogni/on/Reputa/on is built in New user experiences Mobile Access Analy/cs / Big Data Applica/on Stores Cloud / In-‐Memory Industry Standards Technology 7 © 2010 -‐ 2012 Constella/on Research, Inc. All rights reserved.

We’ve Heard This All Before Un/l now, most PC soOware was designed for individuals using individual PCs. But today, more and more people are working in teams on networked PCs that require a new kind of soOware. SoOware that lets them quickly share ideas and informa+on no maHer where, when or how they work. Enter Lotus Notes. The ﬁrst soOware than actually thrives on the fact that people need to work together to be eﬀec+ve. Lotus Notes creates a new communica/ons environment where users can develop applica/ons -‐ for sales tracking, project management, customer service, and free form discussions of all kinds -‐ and rou/nely access and share this informa/on from their desktop to anyone, anywhere in the world. In fact, no other soOware maximizes your investments in networked PCs like Lotus Notes. AOer all, helping people work together is what Lotus does best. 9 © 2010 -‐ 2012 Constella/on Research, Inc. All rights reserved.

Topics For Discussion •  Naviga/ng the rapids of ac/vity streams •  Aggregated Social vs. Integrated Social •  Dont forget the “me” in social media •  Social Task Management •  Analy/cs & Gamiﬁca/on h<p://www.ﬂickr.com/photos/7933170@N03/1188270323/ © 2010 -‐ 2012 Constella/on Research, Inc. All rights reserved.

Filters To “Slice and Dice” Content •  Person •  Time •  By Group •  Popularity •  Word/phrase •  Urgency •  Tag/Topic •  My a<en/on •  Geography •  +/-‐ h<p://www.ﬂickr.com/photos/dinnerseries/6032052545 © 2010 -‐ 2012 Constella/on Research, Inc. All rights reserved.

Organize The People You Follow Good: • Allow you to ﬁlter streams based on people/groups Bad: • Requires work to create and maintain • People don’t always talk about the topic(s) you may associate them with 21 © 2010 -‐ 2012 Constella/on Research, Inc. All rights reserved.

Informationo We Manage The Streams So How D Overload •  Dont put stuff in there that doesnt belong •  Mul/ple stream interfaces •  Organize via lists •  Provide several no/fica/on op/ons •  Manual filtering •  Automated filtering via analy/cs •  What’s Hot/Trending •  Crowd-‐sourced cura/on 22 © 2010 -‐ 2012 Constella/on Research, Inc. All rights reserved.

Aggregated Social vs. Integrated Social “Integrate social into core business processes” Yes! But what does that really mean? h<p://www.ﬂickr.com/photos/gre/130267790/ 23 © 2010 -‐ 2012 Constella/on Research, Inc. All rights reserved.

Business Process Unstructured Structured Sales Human •  Status Updates Resources •  Sharing Marke/ng Supply •  Q&A Chain •  Excep/on Handling Engineering Support/ •  Exper/se Loca/on Service Learning h<p://www.ﬂickr.com/photos/generated/501445202 h<p://www.ﬂickr.com/photos/kyknoord/5333012356 24 © 2010 -‐ 2012 Constella/on Research, Inc. All rights reserved.

Stream Level Integration Can help informa/on CRM reach a broad audience Enables discussion Typically just links, not embedded objects ERP Context is lost, as comments are not part of the system of record Contributes to HR informa/on overload h<p://www.ﬂickr.com/photos/smithser/3870653508/ 25 © 2010 -‐ 2012 Constella/on Research, Inc. All rights reserved.

Integra+on Inside Core Business Applica+ons Does not broadcast to a large audience Informa/on is in context with task No addi/onal tool to use Content is not mixed with other content h<p://www.ﬂickr.com/photos/atoach/6014917153/ 26 © 2010 -‐ 2012 Constella/on Research, Inc. All rights reserved.

How Are “Social” Features Implemented? Embedded Experiences Maturity Model Examples: experiences Embedded Level of interac<on provided 3 4 1.  Streams with links 2.  widgets or embed code that can be added to other sites/tools to other systems Provides links 3.  Streams with ac/ons 1 2 4.  Social interac/ons accessible inside other sites/tools/mobile Variety of access methods services can be integrated in it, or both it can be integrated in other services © 2010 -‐ 2012 Constella/on Research, Inc. All rights reserved.

What Others Are Doing Is Nice, But…MESOCIAL What did I create? What did I comment on? What have I liked? MEDIA What should I be doing? What do I need to do next? 32 © 2010 -‐ 2012 Constella/on Research, Inc. All rights reserved.

False Sense Of Entitlement Didnt you read Didnt you see see my blog post? my status update? Why didn’t you Why aren’t you retweet me? following me? © 2010 -‐ 2012 Constella/on Research, Inc. All rights reserved.

Social Task Management examples Standalone Integrated Na/ve + Outliers like LiquidPlanner + + Vendors listed does not necessarily equate to market leadership 39 © 2010 -‐ 2012 Constella/on Research, Inc. All rights reserved.

Stand-alone Task Management • Project/Milestones • Assignments • Commen/ng/ Liking/Sharing • Repeats • Dashboards/ No/ﬁca/on • Templates • Analy/cs 41 © 2010 -‐ 2012 Constella/on Research, Inc. All rights reserved.

What’s Next for Social Task Management? HR: Recogni+on/Reward Finance: Invoicing/Payment h<p://www.ﬂickr.com/photos/didmyself/6530389351 h<p://www.ﬂickr.com/photos/teegardin/5737823348/ 46 © 2010 -‐ 2012 Constella/on Research, Inc. All rights reserved.

What Is Social Analytics? Collec+ng and measuring data on the interac+on between people and objects. h<ps://secure.ﬂickr.com/photos/61056899@N06/5751301741/ 47 © 2010 -‐ 2012 Constella/on Research, Inc. All rights reserved.

"There is a misconcep/on that tons of data means you have tons of intelligence. Data does not speak for itself.” -‐ Neil Raden, Constella/on Research 48 h<ps://secure.ﬂickr.com/photos/tmar/n/32010732 © 2010 -‐ 2012 Constella/on Research, Inc. All rights reserved.

Let’s Review • Social soOware should help people get their jobs done • Social soOware is not perfect for everything • We need to learn from our past experiences • Streams are an important UI, but a great deal of ﬁltering is required in order to make them manageable • How “social” is implemented/integrated is important • Social task management soOware can help people focus on what needs doing • Use analy/cs wisely 54 © 2010 -‐ 2012 Constella/on Research, Inc. All rights reserved.

Additional Topics •  Is “always connected” a good thing?" •  Social software does not require training" •  Large vendors vs. small startups" 56 © 2010 -‐ 2012 Constella/on Research, Inc. All rights reserved.

Surviving Social Software Fatigue

Alan Lepofsky

Surviving Social Software Fatigue