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My Top Three Issues     With Social Software       Nov 2012       Alan Lepofsky       VP and Principal Analyst            ...
Topics For Discussion               1                   Navigating the rapids of activity streams               2         ...
1           Gently down the stream…© 2010 - 2012 Constellation Research, Inc. All rights reserved.                        ...
Justshifting theburdenfrom one                                                                  emailplace                ...
Sounds like a good idea© 2010 - 2012 Constellation Research, Inc. All rights reserved.                                    ...
Until this happens© 2010 - 2012 Constellation Research, Inc. All rights reserved.                                         ...
One Universal Social Inbox?                        I can’t keep up with my                              own inbox!!!http:/...
“Don’t Cross The Streams”© 2010 - 2012 Constellation Research, Inc. All rights reserved.                                  ...
I actually do like streams© 2010 - 2012 Constellation Research, Inc. All rights reserved.                                 ...
There Are Many Ways To Slice’n Dice         •      Time <----                                        •   My attention     ...
Intelligent Filtering© 2010 - 2012 Constellation Research, Inc. All rights reserved.                                      ...
Why Don’t Streams Adjust To The Moment?© 2010 - 2012 Constellation Research, Inc. All rights reserved.                    ...
What’s The Next User Experience?© 2010 - 2012 Constellation Research, Inc. All rights reserved.                           ...
2                What About Me???© 2010 - 2012 Constellation Research, Inc. All rights reserved.                          ...
What Others Are Doing Is Nice, But…                                                                            What did I ...
v© 2010 - 2012 Constellation Research, Inc. All rights reserved.                                                          ...
Which Of My Stuff Matters?© 2010 - 2012 Constellation Research, Inc. All rights reserved.                                 ...
3                                                                             "There is a misconception                   ...
3         Which Information Can Lead To Actions                                                      Help me make decision...
Let’s Review                 Streams have great potential, but they need                 to become more manageable.       ...
Alan Lepofsky       VP and Principal Analyst             @alanlepo       San Francisco |Andalucia| Belfast |Boston |Brusse...
Backup© 2010 - 2012 Constellation Research, Inc. All rights reserved.
23© 2010 - 2012 Constellation Research, Inc. All rights reserved.
2         False Sense Of Entitlement                                                                                Didnt ...
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Things I'd Like Social Software Vendors To Focus On

I meet with a lot of social software companies, ranging from startups that have yet to go public to the established large vendors. This presentation highlights three of the areas that I would like to see all of the vendors doing a better job on: 1) Activity Streams, 2) focus on the individual 3) Analytics.

These slides were presented at Defrag 2012 in Denver, CO on Nov 15, 2012 www.defragcon.com

Things I'd Like Social Software Vendors To Focus On

  1. 1. My Top Three Issues With Social Software Nov 2012 Alan Lepofsky VP and Principal Analyst @alanlepo© 2010 - 2012 Constellation Research, Inc. All rights reserved. He’s Talking He’s Done
  2. 2. Topics For Discussion 1 Navigating the rapids of activity streams 2 Dont forget the “me” in social media 3 Analytics That Drive Action© 2010 - 2012 Constellation Research, Inc. All rights reserved. He’s Talking He’s Done 2
  3. 3. 1 Gently down the stream…© 2010 - 2012 Constellation Research, Inc. All rights reserved. He’s Talking He’s Done 3
  4. 4. Justshifting theburdenfrom one emailplace social networksto anotheris not asolution.© 2010 - 2012 Constellation Research, Inc. All rights reserved. He’s Talking He’s Done 4
  5. 5. Sounds like a good idea© 2010 - 2012 Constellation Research, Inc. All rights reserved. He’s Talking He’s Done 5
  6. 6. Until this happens© 2010 - 2012 Constellation Research, Inc. All rights reserved. He’s Talking He’s Done 6
  7. 7. One Universal Social Inbox? I can’t keep up with my own inbox!!!http://www.flickr.com/photos/mybloodyself/222578140/© 2010 - 2012 Constellation Research, Inc. All rights reserved. He’s Talking He’s Done 7
  8. 8. “Don’t Cross The Streams”© 2010 - 2012 Constellation Research, Inc. All rights reserved. He’s Talking He’s Done 8
  9. 9. I actually do like streams© 2010 - 2012 Constellation Research, Inc. All rights reserved. He’s Talking He’s Done 9
  10. 10. There Are Many Ways To Slice’n Dice • Time <---- • My attention • Person • Urgency • By Group • Geography • Word/phrase • Popularity • Tag/Topic • +/-http://www.flickr.com/photos/dinnerseries/6032052545© 2010 - 2012 Constellation Research, Inc. All rights reserved. He’s Talking He’s Done 10
  11. 11. Intelligent Filtering© 2010 - 2012 Constellation Research, Inc. All rights reserved. He’s Talking He’s Done 11
  12. 12. Why Don’t Streams Adjust To The Moment?© 2010 - 2012 Constellation Research, Inc. All rights reserved. He’s Talking He’s Done 12
  13. 13. What’s The Next User Experience?© 2010 - 2012 Constellation Research, Inc. All rights reserved. He’s Talking He’s Done 13
  14. 14. 2 What About Me???© 2010 - 2012 Constellation Research, Inc. All rights reserved. He’s Talking He’s Done 14
  15. 15. What Others Are Doing Is Nice, But… What did I create?SOCIAL What did I comment on? What have I liked?MEDIA What should I be doing? What do I need to do next?© 2010 - 2012 Constellation Research, Inc. All rights reserved. He’s Talking He’s Done 15
  16. 16. v© 2010 - 2012 Constellation Research, Inc. All rights reserved. He’s Talking He’s Done 16
  17. 17. Which Of My Stuff Matters?© 2010 - 2012 Constellation Research, Inc. All rights reserved. He’s Talking He’s Done 17
  18. 18. 3 "There is a misconception that tons of data means you have tons of intelligence. Data does not speak for itself.” - Neil Radenhttps://secure.flickr.com/photos/tmartin/32010732© 2010 - 2012 Constellation Research, Inc. All rights reserved. He’s Talking He’s Done 18
  19. 19. 3 Which Information Can Lead To Actions Help me make decisions https://secure.flickr.com/photos/61056899@N06/5751301741/© 2010 - 2012 Constellation Research, Inc. All rights reserved. He’s Talking He’s Done 19
  20. 20. Let’s Review Streams have great potential, but they need to become more manageable. People are ego-centric, help them navigate from their perspective. Data should help people make decisions.© 2010 - 2012 Constellation Research, Inc. All rights reserved. He’s Talking He’s Done 20
  21. 21. Alan Lepofsky VP and Principal Analyst @alanlepo San Francisco |Andalucia| Belfast |Boston |Brussels | Chicago | Colorado Springs | Cupertino | Cyprus | Denver| Geneva | Irvine | London | Los Angeles Madrid | New York | Pune | Sacramento | Salt Lake City | Santa Fe | Santa Monica | Seattle | Sedona | Sydney | Tokyo | Toronto | Washington, D.C.© 2010 - 2012 Constellation Research, Inc. All rights reserved. – 2012 Constellation Research, Inc. All rights reserved. www.ConstellationRG.com
  22. 22. Backup© 2010 - 2012 Constellation Research, Inc. All rights reserved.
  23. 23. 23© 2010 - 2012 Constellation Research, Inc. All rights reserved.
  24. 24. 2 False Sense Of Entitlement Didnt you read Didnt you see see my blog post? my status update? Why didn’t you Why aren’t you retweet me? following me?© 2010 - 2012 Constellation Research, Inc. All rights reserved. Until he’s done >>> 24
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    Aug. 31, 2013
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    Nov. 26, 2012
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    Nov. 23, 2012

I meet with a lot of social software companies, ranging from startups that have yet to go public to the established large vendors. This presentation highlights three of the areas that I would like to see all of the vendors doing a better job on: 1) Activity Streams, 2) focus on the individual 3) Analytics. These slides were presented at Defrag 2012 in Denver, CO on Nov 15, 2012 www.defragcon.com

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