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The Content Marketing Plan
ONE MONTH / 30 DAYS
that increased our leads by 300%
@AlanORourke
Author & VP of Growth
AudienceStack.com
@AlanORourke
Award winning Author, Entrepreneur and Marketer with over 15 years in
sales and marketing. Helped companies like Riverdance,
The National Galleries of Scotland and Virgin America.
Built Toddle.com user base of almost 30,000 users worldwide.
“I loved his agile design, implement, optimize approach.”
“Wow. @alanorourke just shared a shit load of tips.”
“Learnt more about outbound email from @alanorourke in 30mins than the last 12months.”
“@alanorourke just blew my mind with his 5 emails.”
Write Once
STEP 1
eBook,
7 pages
& lots of
images
Publish Everywhere & Every Way
STEP 2
Break up the content and reformat it for different media.
INFO
Blog posts
Images Email PPC Press release Search
Social
Groups Quora
Webinar Video Audio Slideshare InfographicTweets
Everything Leads to a Capture Form
STEP 3
Add a subscribe form to the end of the content or link to the ebook download page
Your email Subscribe
Sample 30 Days
EXAMPLE
Publish one piece of anchor content a month e.g. an ebook on a single topic.
It can be small, about 6-7 pages. Big text and lots of pictures. But it must cover the topic well.
Sample 30 Days
EXAMPLE
Send an mail to subscribers
to download and share.
Split ebook into
weekly blog posts.
Tweet excerpts
from the ebook.
Sample 30 Days
EXAMPLE
Repost the blog posts to
Linkedin Pulse, groups
and other forums.
Use the content to answer
questions on Quora.com
Set up alerts on social media
for people asking questions
around the topic.
Sample 30 Days
EXAMPLE
Share images to Flickr under
creative commons so people can
use if they link to you.
Do a press release. Do a webinar for the content
.
Sample 30 Days
EXAMPLE
Post the webinar
slides on Slideshare.
Post the video recording
of the webinar on Youtube.
Promote any of the previous
content with paid ads.
Sample 30 Days
EXAMPLE
EVERYTHING must end with a call to action back to your site,
where you try and capture an email address and grow your audience and leads.
Your email Subscribe
Split Efforts
Content promotionContent production
70%30%
Sample Blog Promotion Plan
Takes about one hour to set up for each blog post using a tool like CoSchedule.com
*
Blog post Day of post 07.30 am
Facebook
Twitter
Day of post
Next week, one week day later
Day of post
Next day
Next week, one week day later than day of post.
Next Month, one week day later than day of post,
2 months, one week day later than day of post,
13:00pm
13:00pm
12:00pm
17:00pm
12:00pm
07:30am
15:00pm
17:00pm
Linkedin activity stream
All team members
Day of post
Next week, one week day later than day of post.
Next month, one week day later than day of post.
07.30 am
10:30am
15:30am
Linkedin company page Day of post 07.30 am
Linkedin Pulse main acc
Rest of team
Next week, day of post
2 weeks, one weekday later than day of post.
10:30am
10:30am
Linkedin groups
& Forums
2 weeks later, day of post 10:30am
Automatic Email alert Day of post 07:30am
Platform Day Time GMT +1
Download the free spreadsheet
Tells you the exact day and time to post every tweet, facebook post and linkedin status update.
http://audiencestack.com/static/blog-one-month-micro-b2b-marketing-plan-infographic.html
Make sure every
tweet, post & update
has a great image
and a call to action.
Measure results
Compare each months results. Ask why? And repeat anything successful.
Month 01 Month 03Month 02
Subscribers Leads Subscribers LeadsSubscribers Leads
Following these steps
resulted in 300% more leads
each month.
Thank you
Read more tactics at http://audiencestack.com/static/blog.html
Follow me @AlanORourke
AudienceStack.com

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Great content marketing plan that increased our leads by 300%.

  • 1. The Content Marketing Plan ONE MONTH / 30 DAYS that increased our leads by 300% @AlanORourke Author & VP of Growth AudienceStack.com
  • 2. @AlanORourke Award winning Author, Entrepreneur and Marketer with over 15 years in sales and marketing. Helped companies like Riverdance, The National Galleries of Scotland and Virgin America. Built Toddle.com user base of almost 30,000 users worldwide. “I loved his agile design, implement, optimize approach.” “Wow. @alanorourke just shared a shit load of tips.” “Learnt more about outbound email from @alanorourke in 30mins than the last 12months.” “@alanorourke just blew my mind with his 5 emails.”
  • 3. Write Once STEP 1 eBook, 7 pages & lots of images
  • 4. Publish Everywhere & Every Way STEP 2 Break up the content and reformat it for different media. INFO Blog posts Images Email PPC Press release Search Social Groups Quora Webinar Video Audio Slideshare InfographicTweets
  • 5. Everything Leads to a Capture Form STEP 3 Add a subscribe form to the end of the content or link to the ebook download page Your email Subscribe
  • 6. Sample 30 Days EXAMPLE Publish one piece of anchor content a month e.g. an ebook on a single topic. It can be small, about 6-7 pages. Big text and lots of pictures. But it must cover the topic well.
  • 7. Sample 30 Days EXAMPLE Send an mail to subscribers to download and share. Split ebook into weekly blog posts. Tweet excerpts from the ebook.
  • 8. Sample 30 Days EXAMPLE Repost the blog posts to Linkedin Pulse, groups and other forums. Use the content to answer questions on Quora.com Set up alerts on social media for people asking questions around the topic.
  • 9. Sample 30 Days EXAMPLE Share images to Flickr under creative commons so people can use if they link to you. Do a press release. Do a webinar for the content .
  • 10. Sample 30 Days EXAMPLE Post the webinar slides on Slideshare. Post the video recording of the webinar on Youtube. Promote any of the previous content with paid ads.
  • 11. Sample 30 Days EXAMPLE EVERYTHING must end with a call to action back to your site, where you try and capture an email address and grow your audience and leads. Your email Subscribe
  • 13. Sample Blog Promotion Plan Takes about one hour to set up for each blog post using a tool like CoSchedule.com * Blog post Day of post 07.30 am Facebook Twitter Day of post Next week, one week day later Day of post Next day Next week, one week day later than day of post. Next Month, one week day later than day of post, 2 months, one week day later than day of post, 13:00pm 13:00pm 12:00pm 17:00pm 12:00pm 07:30am 15:00pm 17:00pm Linkedin activity stream All team members Day of post Next week, one week day later than day of post. Next month, one week day later than day of post. 07.30 am 10:30am 15:30am Linkedin company page Day of post 07.30 am Linkedin Pulse main acc Rest of team Next week, day of post 2 weeks, one weekday later than day of post. 10:30am 10:30am Linkedin groups & Forums 2 weeks later, day of post 10:30am Automatic Email alert Day of post 07:30am Platform Day Time GMT +1
  • 14. Download the free spreadsheet Tells you the exact day and time to post every tweet, facebook post and linkedin status update. http://audiencestack.com/static/blog-one-month-micro-b2b-marketing-plan-infographic.html
  • 15. Make sure every tweet, post & update has a great image and a call to action.
  • 16. Measure results Compare each months results. Ask why? And repeat anything successful. Month 01 Month 03Month 02 Subscribers Leads Subscribers LeadsSubscribers Leads
  • 17. Following these steps resulted in 300% more leads each month.
  • 18. Thank you Read more tactics at http://audiencestack.com/static/blog.html Follow me @AlanORourke AudienceStack.com