15. The Five Buying Decisions They Occur in this Psychological Order: 1. About you the Salesperson (Trust your integrity and judgment) 2. About your company (Good reputation and deliver on promises) 3. About your Product or Service ( Does it solve my problem ) 4. About your price (They want value) 5. About the Time to Buy (When to replace the “worn tire”) People buy because it’s clear to them that the seller truly believes in what his or her company offers. This conviction is more important to buyers than all the facts in the presentation.