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Social Media Policies
   San Antonio North Chamber

            May 8, 2009
About

• PR guy for 25 years
• Social Media for the last 4 years
• Blogger with.... 4 blogs
• Journalist.... columnist “Express-News”
static                 active
                   VS.



Web Site
       Brochures

Press Releases




  @work...               @home...
@ work.....
                                   some of our
 OMG, we’re
     beat
 gonna                          customers are real
 earnings
                                  morons
estimates in Q3




           tech support is
                                         crap, the
                                    oh
         headed to Sugar’s
                                   servers are down-
              for lunch
                                    again...
@ home...
                               I think the IT dept. at
   chillin’                          XYZ Corp is
                               downsizing us
on the lake
and getting                        next week..
  loaded
                 Monday
                is another
              work day and I
                hate my
                  boss!
The Social Web can link you personally
  to your job and company’s image


my social profile              my employer
New! Google Profiles
Have policies in place
• Discretion and common sense is the rule
  of law
• Understand and promote existing
  policies - or develop them if you don’t
  have them in place
• OK to promote your company, as long as
  it’s within compliance and messaging
During Work?

• Not interfere with work, unless it’s part
  of your social media strategy
• No mentions of customer names,
  partners, earnings, etc.
• No personal attacks on team members,
  customers, competitors
Subject Matter Experts


• Should learn to join the conversation
• Develop a voice via the Social Web
• Tweet and bubble up
We restrict use...


• You can’t control an iPhone or
  BlackBerry
• Evenings and weekends are a potential
  minefield
Resources


• http://www.mashable.com/
  2009/04/27/social-media-policy
• Google: “Enterprise Social Media
  Policies”
Copy of presentation

• online today:
  alanweinkrantz.typepad.com
• this is just what I believe and seems to
  work
• your mileage may vary
Contact


• Alan Weinkrantz
• alan@weinkrantz.com
• 210-820-3070
copy and share with others...



            thank you!

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Social Media Policies and Best Practices for Employees

  • 1. Social Media Policies San Antonio North Chamber May 8, 2009
  • 2. About • PR guy for 25 years • Social Media for the last 4 years • Blogger with.... 4 blogs • Journalist.... columnist “Express-News”
  • 3. static active VS. Web Site Brochures Press Releases @work... @home...
  • 4. @ work..... some of our OMG, we’re beat gonna customers are real earnings morons estimates in Q3 tech support is crap, the oh headed to Sugar’s servers are down- for lunch again...
  • 5. @ home... I think the IT dept. at chillin’ XYZ Corp is downsizing us on the lake and getting next week.. loaded Monday is another work day and I hate my boss!
  • 6. The Social Web can link you personally to your job and company’s image my social profile my employer
  • 8. Have policies in place • Discretion and common sense is the rule of law • Understand and promote existing policies - or develop them if you don’t have them in place • OK to promote your company, as long as it’s within compliance and messaging
  • 9. During Work? • Not interfere with work, unless it’s part of your social media strategy • No mentions of customer names, partners, earnings, etc. • No personal attacks on team members, customers, competitors
  • 10. Subject Matter Experts • Should learn to join the conversation • Develop a voice via the Social Web • Tweet and bubble up
  • 11. We restrict use... • You can’t control an iPhone or BlackBerry • Evenings and weekends are a potential minefield
  • 12. Resources • http://www.mashable.com/ 2009/04/27/social-media-policy • Google: “Enterprise Social Media Policies”
  • 13. Copy of presentation • online today: alanweinkrantz.typepad.com • this is just what I believe and seems to work • your mileage may vary
  • 14. Contact • Alan Weinkrantz • alan@weinkrantz.com • 210-820-3070
  • 15. copy and share with others... thank you!

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