Here are my top 10 tips for using LinkedIn. If you have any questions, please contact me at albert@albertideation.com or visit my site - http://albertideation.com - I teach people how to get their businesses thriving using on-line tools such as social media and especially email marketing!

1. Top 10 Tips to
Maximize Your
Business
Networking
with LinkedIn
Albert Kaufman
Constant Contact
Authorized Local Expert –
Portland, OR

2. linkedin.com/in/albertkaufman
#10 – LinkedIn Matters
LinkedIn – 300 million and growing
 It’s where people connect on a business level
 Everything is about work
 Best approach – be professional
 It’s a place where people go for job-related
information
 To find work, to offer work to others
 And to check out who is available and what their
skills are (40% of users check LI daily)

3. linkedin.com/in/albertkaufman
LinkedIn: Usage
 How is LinkedIn used?
 #9 People use it to look up the work histories
of those they want to meet, are meeting or are
recruiting.
 Solicit recommendations from your friends &
past colleagues - then, when someone comes
looking, they can be impressed.

4. linkedin.com/in/albertkaufman
Make sure your house is in order 1st
 #8 Build your profile – make sure it’s complete
 Build your company profile – ditto
 How to find connections? – email list, past places
you’ve worked, family, friends, repeat
 The last step is important – repeat – because
every 2 seconds someone new joins LI
 Now that you’re connected – what to do?

5. linkedin.com/in/albertkaufman
 This is true with all social media – make sure
you have your structure built first
 #7 Then, start connecting
 When someone reaches you, you want to be
prepared for them to find the information you
want them to find!
 Most important – what you do, and various
ways to contact you – email/phone/IM/etc.

6. linkedin.com/in/albertkaufman
Personal Pages – Your Photo

7. linkedin.com/in/albertkaufman
Business Pages

8. linkedin.com/in/albertkaufman
#6 LinkedIn Groups – Important!

9. linkedin.com/in/albertkaufman
#5 LI Notifications – like in FB, KEY!
 The little red number at the top of the page
 Tells you – who has written to you
 Tells you – who wants to connect with you
 Often contains job offers, and other
opportunities
 Check these frequently for best results – as
they are often timely offers
 I check LinkedIn at least once a day

10. linkedin.com/in/albertkaufman
LinkedIn: How to
 LinkedIn - it's all about business/work - it's the water
cooler on subjects having to do with work
 #4 Recommended: keep posts about business. You
don't know who will read them and this is where people
hang out to be professional. Pictures of kitties on
Facebook - here, topics related to business
 try spending some time posting/linking as your
business. @albertideation (use @ to make link to
yourself or your business)
 IMAGES - like elsewhere - use them, frequently.

11. linkedin.com/in/albertkaufman
LinkedIn: How to make a link

12. linkedin.com/in/albertkaufman
LinkedIn Strategy
 Strategy - spend an hour just on LinkedIn. Then one just on
Twitter. Then one just on as your Fan Page on Facebook.
 Strategy - once you are connected on LI - you now have the
other person's contact info - great time to write to them and ask
if they'd like to be on your email list - include a sign-up
link. Include an offer, possibly. Why would they particularly like
to be on your list? What will being on your list do for them?
 Strategy - offer a sign up link to your newsletter on LinkedIn
Groups. Provide an incentive/reason…
 #3 Strategy - I have created an auto-responder-ish response
whenever anyone connects to me on LinkedIn or Facebook
 Connect with me on LinkedIn to see my autoresponder 

13. linkedin.com/in/albertkaufman
LinkedIn: Contact Info

14. linkedin.com/in/albertkaufman
LinkedIn: Upgrading
 Is it worth it to upgrade to paid version of
LinkedIn? Here's what you get, first of all
 Have you upgraded? Was it worth it?
 Perhaps if you're job-hunting this would be
useful.
 Upgrading for single-proprietor business
person, a choice.

15. linkedin.com/in/albertkaufman
LinkedIn: Upgrading

16. linkedin.com/in/albertkaufman
#1 Tip for using LinkedIn
Think about what to do in these
areas of LinkedIn – get in touch
to discuss

17. linkedin.com/in/albertkaufman
LinkedIn: Conclusion
 Make sure you’re profile is set up (biz/personal)
 Make an effort to reach past/current connections –
join groups – be helpful
 Keep learning, this platform, like others will
continually change – #2 stay abreast of the
changes!
 Thanks for your time!
Albert Kaufman
albertideation.com

18. linkedin.com/in/albertkaufman
albertkaufman@gmail.com
@albertkaufman
503-358-0029
albertideation.com
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