Social Media presentation made for the hospitality industry

1. Alberto González
Social Media 101

3. WHAT IS SOCIAL MEDIA?

4. WHAT IS SOCIAL MEDIA?
The convergence of marketing, advertising and PR on
the web.

5. WHAT IS SOCIAL MEDIA?
The convergence of marketing, advertising and PR on
the web.
New Social Media channels are popping up and growing everyday.

6. WHAT IS SOCIAL MEDIA?
The convergence of marketing, advertising and PR on
the web.
New Social Media channels are popping up and growing everyday.

7. DEFINING SOCIAL MEDIA

8. DEFINING SOCIAL MEDIA
• Traditional Media: TV Newspapers, Radio and Magazines are one way static Broadcast
technologies

9. DEFINING SOCIAL MEDIA
• Traditional Media: TV Newspapers, Radio and Magazines are one way static Broadcast
technologies
• New Media-makes it easy to create, share and broadcast content. Blog posts,
tweets, and you tube videos can be created and viewed by millions virtually for
free

10. DEFINING SOCIAL MEDIA
• Traditional Media: TV Newspapers, Radio and Magazines are one way static Broadcast
technologies
• New Media-makes it easy to create, share and broadcast content. Blog posts,
tweets, and you tube videos can be created and viewed by millions virtually for
free
• Social Media comes in many forms: focus on most popular:
-Microblogs: Twitter, Blogger
-Social Networks: Facebook, Linked In
-Social Media sharing sites : You Tube, Flickr

11. PRESTIGE & SOCIAL MEDIA

12. PRESTIGE & SOCIAL MEDIA
Create and implement a social media strategy for 2010

13. PRESTIGE & SOCIAL MEDIA
Create and implement a social media strategy for 2010
+ + +

14. PRESTIGE & SOCIAL MEDIA
Create and implement a social media strategy for 2010
+ + +
Result: =Increase in Business Development & Sales

15. WHAT IS TWITTER?
Ways to use Twitter:
Companies use twitter to
announce offers or events,
promote new blog posts or keep
your audience in the know of
breaking news.
Listening: Following-you will see
that person’s tweets in your
timeline. Corporate accounts
usually follow everyone who
follows them.
Tweeting: A 140 character or
less text message posted on

16. WHAT IS TWITTER?
Ways to use Twitter:
Companies use twitter to
announce offers or events,
promote new blog posts or keep
your audience in the know of
breaking news.
Listening: Following-you will see
that person’s tweets in your
timeline. Corporate accounts
usually follow everyone who
follows them.
Tweeting: A 140 character or
less text message posted on

17. Twitter Examples

18. Twitter Examples

19. Twitter Examples

20. WHAT IS FACEBOOK?

21. WHAT IS FACEBOOK?
• With over 350 million members it’s the largest growing social network in
cyberspace. 50% of our active users log on to Facebook in any given day-that’s
• If Facebook were a country it would be the 4th largest in the world just ahead of
Indonesia
• Facebook takes up 5% of our collective internet time
• More than 3.5 billion pieces of content (web links, news stories, blog posts,
notes, photo albums, etc.) shared each week
• Average user spends more than 55 minutes per day on Facebook
• More than 700,000 businesses have active Pages on Facebook
• Pages have created more than 5.3 billion fans

22. That’s great, but why should i care? Who’s out there?

23. That’s great, but why should i care? Who’s out there?

24. THE FACEBOOK PAGE FOR COMPANIES

25. THE FACEBOOK PAGE FOR COMPANIES
Create a presence that looks and behaves like user profiles to connect and engage
with your customers and amplify your voice to their friends.

26. THE FACEBOOK PAGE FOR COMPANIES
Create a presence that looks and behaves like user profiles to connect and engage
with your customers and amplify your voice to their friends.
Start The Coversation:
When your fans interact with your Facebook Page, stories linking to your page can
go to their friends and contacts via News feed. As these friends interact with your
page News Feed keeps driving WOM (word-of-mouth) to a wider circle of friends.

27. Kalahari Resorts-Over 17,000 Fans

28. Kalahari Resorts-Over 17,000 Fans

29. Kalahari Resorts-Over 17,000 Fans

30. Kalahari Resorts-Over 17,000 Fans

31. Kalahari Resorts-Over 17,000 Fans

32. What’s the competition up to?

33. What’s the competition up to?

34. What’s the competition up to?

35. What’s the competition up to?

36. What’s YouTube?

37. What’s YouTube?
• YouTube is the world's most popular online video community, allowing
millions of people to discover, watch and share originally-created videos
• People are watching hundreds of millions of videos a day on YouTube and
uploading hundreds of thousands of videos daily. In fact, every minute, 20
hours of video is uploaded to YouTube
• Our user base is broad in age range, 18-55, evenly divided between males
and females, and spanning all geographies
• Fifty-one percent of our users go to YouTube weekly or more often, and
fifty-two percent of 18-34 year-olds share videos often with friends and
colleagues.
• YouTube allows people to easily upload and share video clips on
www.YouTube.com and across the Internet through websites, mobile
devices, blogs, and e-mail.

38. What’s out there?

39. What’s out there?

40. What’s out there?

41. To Blog or not to Blog?

42. To Blog or not to Blog?
• Blogging grew 68% in 2009
• 346 million people worldwide read blogs
• 77% of active web users read blogs
• Roughly 1,000,000 blog posts daily 80% of which are directly related to product
or brand reviews

43. What’s out there?

44. What’s out there?

45. What’s out there?

46. What’s out there?

47. What’s out there?

48. What’s out there?

49. Socialnomics-How Social Media effects the bottom line

50. Socialnomics-How Social Media effects the bottom line
Social Media Sales Model:
1.Listen
2.Interact: join the conversation
3.React Adjust your product or service based on number two
4.Sell

51. Socialnomics-Defined

52. Socialnomics-Defined
This conversation might sound something like this:

53. Social Media For B2B
Is it relevant, or is it just for B2C instances? B2B social media is with us
and isn’t going anywhere
• B2B Customer Relationships Are Often Fewer and Stronger Than B2C
Relationships
• B2B basically is a lot more about partnership (which should involve listening – A
LOT) and strong ties
• Good B2B companies have always listened to their clients. Great B2B
companies have always taken it one step further and listened to their
competitors’ clients

54. THANK YOU