1. B2B Websites Revolutionizing
Marketing

2. Before we talk of B2B websites it is important for us to understand what B2B is.
 B2B or business-to-business refers to trading between different merchants or
companies.
 Today B2B is used commonly to refer to transactions done online between companies
and also to the process of finding new customers and business partners.
 It is in the latter case that B2B portals play a vital role in assisting global buyers
connect with producers, wholesalers and exporters and vice versa.
 B2B websites are becoming increasing indispensable to businesses. The reasons are
not far to seek.
 The rising importance of the internet is changing the face of buyers and sellers.
 Potential customers are now proactively using their personal networks to get publicly
available information.
 Most companies have taken steps to consolidate digital expertise resulting in new
managerial challenges.

3.  One of the challenges is that today’s business buyer is awash in a flood of online
information. Buyers need reliable information.
 Thanks to the internet, online influences are now facilitating buyers and sellers to
spend more time on the web for doing independent research and get valuable
information from their peers and third parties.
 It is here that B2B portals are playing a key role in enabling companies to engage
prospects earlier and avoid meetings early when salespersons are not truly ready to
interact.
 B2B portals like Esources serve as intermediaries where both buyers and sellers post
their trade requirements or selling leads.
 Posting on websites like Esources.co.uk is important because if companies do not
post their leads, they will not be found on search results. There are many key
reasons why registering in a B2B portals helps.

4.  To stay competitive marketers must reduce the risk in the B2B buying process.
 B2B portals, by making available reliable information, are greatly reducing
operational risks
 Many B2B companies are viewing e-commerce as a strong driving force for
profitable operations.
 Companies have understood that success in today’s environment greatly depends on
taking advantage of modern e-commerce platforms with interactive displays,
effectual online merchandizing and focused research.
 Sadly, some companies exist that still use outmoded systems, which fall short of
meeting the present day demands of customers.
 To stay in business in today’s environment these companies must adapt themselves
to make use of B2B online portals to minimize costs, grow business and provide rich
experience to customers.

5. B2B platforms assist in business growth by:
 Speeding up time to market new products
 Ecommerce solutions have the capability to rationalize product introduction cycle.
For example, online product catalogs do away with the lengthy process of printing
hard copies. Product and service announcements online do away with salespersons
having to travel to multiple cities for product roll-outs.
Reducing risks and expenses of entering new markets
 B2B suppliers via portals can market new products and services to fresh geographies
and markets at a fraction of the cost of setting-up direct presence in those areas.

6. About Esources
 Esources has established itself as the web’s largest directory of verified wholesalers
and dropshippers.
 This portal allows users to browse wholesale distributors, trade suppliers and
importers in the UK.
 Companies can register with this portal to obtain free or premium accounts. This
will enable businesses to quickly engage premium and basic suppliers, post requests
to buy or sell merchandize, and save months of searching and quote gathering.
 The portal offers fully functional PayPal enabled ecommerce website free of cost,
with every premium membership.
 Esource.co.uk trade directory allows companies to browse limited offers from UK
trade suppliers and contact requests from buyers looking for wholesale stock.
 A company as a registered buyer can list an unlimited number of trade leads.

7. Published by : http://www.esources.co.uk/
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eSources.co.uk
27 Old Gloucester Street , WC1N 3XX London,
United Kingdom
Email us: sales@esources.co.uk