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The features of marketing research of tourism market in Georgia

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The features of marketing research of tourism market in Georgia

  1. 1. Students: Natia Tunadze Tamila Khoroishvili Scientific supervisor: Roman Mamuladze , prof. Dean of Business and Management Faculty, Batumi State Maritime Academy.
  2. 2. The share of tourism in WGP is 5 % and it provides 6-7% of world employment.
  3. 3. The main functions of tourism market are: Prediction of the development of the tourist market Development of Travel Company pricing policy Assessment of tourist product user’s needs Presentation and positioning of the new product
  4. 4. Marketing problems and research objectives Research plan The results of the definition and reporting The implementation of the research plan
  5. 5. Our participation expansion and the creation of a competitive tourism industry in the global market, it is necessary to active marketing activities. In this process all stages of marketing process are important: market research, research your options, long-term strategy for the development of tourism in Georgia and etc.

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