2. Emails are lettersEmails are letters
Usually shorter and less formal than
letters, abbreviated forms
In business world, you should try to
appear more formal, not too casual
3. Write an effective subject lineWrite an effective subject line
To catch reader‘s attention
Brief and specific
Avoid UPPERCASE
4. Begin with a greetingBegin with a greeting
Depending on the formality of the
relationship
Dear Mr. Fox, Hello Monica
To Whom It May Concern
5. Thank the recipientThank the recipient
Replying to client‘s inquiry
Thank you for contacting ABC company
Find anything to thank for
Thank you for your prompt reply
6. State your purposeState your purpose
If you are initiating the communication
Make it clear early in the email
Keep sentences short and clear
I‘m writing to enquire about…
7. Keep it short and to the pointKeep it short and to the point
Eliminate all the information that is not
necessary
State the most relevant and interesting
information first – people are busy
Short paragraphs (3-5 sentences)
8. End with a closingEnd with a closing
Thank again
Refer to future contact
Closing line: Best regards, Sincerely
Add your contact details
Proofread for typos and mistakes
10. Example of a formal emailExample of a formal email
Hello,
I read on your web site that you offer Music CD copying for large
quantities of CDs. I'd like to inquire about the procedures involved
in these services. Are the files transferred online, or are the titles
sent by CD to you by standard mail? How long does it usually take
to produce approximately 500 copies? Are there any discounts on
such a large quantity?
Thank you for taking the time to answer my questions. I look forward
to your response.
Jack Finley
Sales Manager, Young Talent Inc.
(709) 567 - 3498
11. Example of an informal emailExample of an informal email
Hi Tom,
Listen, we've been working on the Smith account and I
was wondering if you could give me a hand? I need
some inside information on recent developments over
there. Do you think you could pass on any information
you might have?
Thanks
Peter
Peter Thompsen
Account Manager, Tri-State Accounting
(698) 345 - 7843
12. Use the power of the internetUse the power of the internet
Use live links in your emails
Use grammar and spelling software to
check for any errors
Use synonyms dictionary, online
dictionary, thesaurus