Alejandro Lara's Presentation

PERSONAL BRAND EXPLORATION

Alejandro Lara

Project & Portfolio I: Week 1

Feb 5, 2022

Hello, my name is Alejandro Lara and I am from Austin,
Texas. A day in my life consists of listening to music,
now the problem is I don’t produce nor identify myself as
an artist so I saw the business part of the music. I have
been successful in life for exceeding the expectations as
far as they can be exceeded and not giving up in hard
situations, I became who I am by using my creativity. My
vision is to pursue a career in the music business
industry. My purpose is to use my creativity to bring new
ideas to the music industry. I value music as it is not
what it comes from it. I am looking forward to helping
artists succeed in their artistic careers in any way
possible, like those that were said that won’t have a
future in this industry.
IDENTITY

PROFESSION
Potential Job Titles:

• Agent

• Marketing coordinator

• Booker

BRAND ARCHETYPE - When I work
I’m a creator, I bring my vision to life and use
my imagination to make my work outstanding
and unique. To build relationships in the
industry I’m the entertainer, I am driven by
enjoyment and I encourage others to have fun
and enjoy life by loosening up.
Business and Financial for Music Industry

Managers from Record Label Companies
TARGET AUDIENCE
Darren Brooks
Outreach Plan:

• Find more about him and build a connection with
him.

• I will initially communicate with him by email,
LinkedIn, or company website.

• Staying connected with him and asking if I can get
other ways to contact him so that I can build a
relationship with him.
Artist Manager at Fourteen37SOUND
Kylen Rosen
Outreach Plan:

• Go to the company website to see how I can contact
him.

• My initial form of communicating with this person
is by email or thru the company website.

• I will ask for other forms of communicating with
him and if some are given then I will communicate
with him when he’s available to network.
A&R Coordinator at Warner Music Group
Cara Kozulak
Outreach Plan:

• Find more about her on the company website and
LinkedIn.

• A method of communication that I will use to
initiate contact with her is thru LinkedIn or email.

• Asking if she has time to talk about the industry so
that I can use that information later in my career,
and keep in contact with her when she is available.
Artist manager at Triple 8 Management

GOALS
Short Term: (Immediately After Graduation, 2023)

• Get a job as an A&R representative, artist manager, or tour
manager in any music label company, by applying what I
learned from my education and experience at Full Sail, to apply
to those job positions to start my career in the music industry.

‣Specifically, I would have the knowledge required to work as
an artist or tour manager after I graduate in the spring of
2023.

Mid Term: (2028)

• Get a job as an A&R manager at any music label company, by
using and applying the knowledge and experience that I got from
the previous jobs that I acquired in the past.

‣Specifically, I would have experience as an A&R
representative, artist management, or tour manager for at
least five years by January 2028.

Long Term: (2035)

• Be A&R director of a music label company, by developing and
influencing others in the company, applying the skills and
abilities that I learned through my career to develop new
strategies.

‣Specifically, I would have experience as a manager and A&R
positions jobs for at least twelve years by January 2035.

SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Productivity software applications
SOFT
HARD
Novice / Adept / Expert
Design Novice / Adept / Expert
Creativity Novice / Adept / Expert
Critical thinking Novice / Adept / Expert
Project management
SOFT
HARD
Novice / Adept / Expert
Data analysis Novice / Adept / Expert
Ability to take responsibility Novice / Adept / Expert
Ability to work effectively with others Novice / Adept / Expert

I help artist do a step-by-step plan to
develop the necessary craft and skills
to build a professional career by
coordinating, promoting, marketing,
and managing their careers as new
artists.
PROMISE

CREDENTIALS
Work Experience:

• Construction/Labor worker
Education:

• High School Diploma, 2021

• Associate Degree in General Studies, 2021

• Music Business Program, B.S., Full Sail University ( Exp. 2023)
Leadership Roles:

• Decision maker

• Team player

• Visionary

• Listener

• Strategist

COMPETITION
Aurora Wild
Education:

• High School Diploma, Cypress Lake Center for
Performing Arts (2021)

• Music Business, B.S., Full Sail University (Exp.
2023)
Leadership Experience:

• Gymnastics coach at gymnastics world of Naples
(2020)

• Volleyball coach, Collier Charter Academy (2021)

• Volleyball team captain at Lely High School
(2018-2019) and Cypress Lake High School (2020)
Skills and Proficiencies:

• Microsoft Excel - Certified 2020

• Microsoft PowerPoint - Certified 2016

• Vocalist - Coming to Terms Album (2021)
Alejandro Lara
Overall Online Presence:

• 0 connections

• Banner image not customized

• Professional headshot

• Moderate detailed article

• No published articles

• Active on YouTube, Instagram, Snapchat, Ultimate
Guitar, and TikTok.

• LinkedIn URL not customized

• Grade 20 out of 100
Industry Experience:

• No industry experience
Education:

• High School Diploma, LBJ Early College High
School (2021)

• Associate's Degree in General Studies, Austin
Community College (2021)

2023)

• Decision maker

• Team player

• Visionary

• Listener

• Strategist

• Creative Writing - Adept

• Bilingual English & Spanish - Expert

• Self discipline - Expert

• 0 Connections



• Moderate detailed profile


• Active on social media


• Grade: Average out of 100

• Sang in TAG, a cappella group for Cypress
Lake High School in Fort Myers, FL
(2020-2021)

• Performed in 2 cabarets, Chicago, and
thoroughly Modem Millie.

COMPETITION
Fabiola Canelon
Noteworthy Experience:

• Musician

• Song writer

• Personla blogger

• Singer

• Songwriter

• Influencer
Education:

• Arts Magnet High School

• Miami Arts Studio

• Singing - Expert

• Composing - Expert

• Influencer - Expert

• 0 connections

• Banner image customized


• Mild details in profile




• Grade: Poor, out of 100
Alejandro Lara

• No industry experience
Education:

• High School Diploma, LBJ Early College High
School (2021)

• Associate's Degree in General Studies, Austin
Community College (2021)

2023)

• Decision maker

• Team player

• Visionary

• Listener

• Strategist

• Creative Writing - Adept

• Bilingual English & Spanish - Expert

• Self discipline - Expert

• 0 Connections



• Moderate detailed profile




• Grade: Average out of 100

BRAND POSITION
For any managers who work in a record label company, I
provide creative ideas that can potentially improve and help
the company, I will value and respect the company and
others, I offer to help when is needed and when it’s not.
because I want to see myself grow and gain as much
knowledge as I can through my career, I take the risk and
exceed the expectations to improve my reputation.
“JANDO”

NETWORKING &
MARKETING
Industry Events & Organizations

• Music Biz 2022

‣May 9-12, 2022 | Nashville, Tennessee

• SXSW

‣Mar 11-19, 2022 | Austin, Texas

• #NEXTGEN_U Student Summit

‣Feb 15-17, 2022 | Zoom
Digital Marketing

• Primary Content: Life stories, photography, blogs,
inspiration videos, jokes, and entertainment.

• Primary Tools: Snapchat, Instagram, TikTok,
Facebook, YouTube, Twitter, Reddit. Post at least 1-2
times a week. What format?

• Website: I will add a link to my social media platforms
so that my followers and others can see my portfolio. I
will also share my digital portfolio when I network
with others.
Picture of You
Goes Here

PROFESSIONAL DEVELOPMENT
Mentor

• The type of mentor that I am looking for is someone
who has knowledge and experience in the music
industry, and preferably one that has had a different
job position in the industry. I prefer to have a mentor
that is humble and charismatic. The partnership
will be indefinite if possible.
Formal Education

• Music Business Program, B.S., Full Sail University
(Exp.2023)
Technical Skills

• Photoshop - Course on Adobe software, March 2017

• Video Editing - Course, Jan-May 2019

• Adobe Portfolio - LinkedIn Learning, Feb 2022
Soft Skills

• Creative writing - Course, Aug-Dec 2018

• Time management- Course, November 2021

• Microsoft Excel - Course, January 2022

Alejandro Lara
“
You know how much time people
unconsciously waste? Well, what I do is create a
digital weekly time tracker, by putting my daily
activities and adding the time I spend on them throughout the day, with this
tracker I know where and how my time is being wasted. In fact, I told my
friend and family about this time management tracker and their response
towards it was that they had control of their time and saw better
productivity through the day than before.

REFERENCES
OnetOnline - Agents and Business Managers of Artists,
Performers, and Athletes. (2021). O.Net OnLine. Retrieved
February 6, 2022, from https://www.onetonline.org/link/
summary/13-1011.00

AEG Presents. (n.d.). AEG Present. Retrieved February 6, 2022,
from https://www.aegpresents.com

Blumkin, L. (n.d.). Lilli Blumkin LinkedIn Profile. LinkedIn.
Retrieved February 6, 2022, from https://
www.linkedin.com/in/lilli-blumkin/

earthprogram. (1995, January). Earthprogram. Retrieved February
6, 2022, from https://www.earthprogram.com

Jordan, J. (n.d.). Jason Jordan LinkedIn Profile. LinkedIn. Retrieved
February 6, 2022, from https://www.linkedin.com/in/
iamjasonjordan/

Music Biz Annual Conference | JW Marriott Nashville. (2022,
January 27). Music Business Association. Retrieved
February 6, 2022, from https://musicbiz.org/events/music-
biz-annual-conference/

#NEXTGEN_U Student Summit. (2022, February 2). Music
Business Association. Retrieved February 6, 2022, from
https://musicbiz.org/events/nextgen_u-student-summit/

SXSW Conference & Festivals | March 11–20, 2022. (2022,
February 2). SXSW. Retrieved February 6, 2022, from
https://www.sxsw.com

Universal Music Group. (2017, September 21). Universal Music
Group, the world’s leading music company | Home Page.
UMG. Retrieved February 6, 2022, from https://
www.universalmusic.com/#

Valentino, B. (n.d.). Bianca Valentino LinkedIn Profile. LinkedIn.
Retrieved February 6, 2022, from https://
www.linkedin.com/in/biancajvalentino/

Music industry flowchart. (2018, June 5). VectorStock. Retrieved
February 6, 2022, from https://www.vectorstock.com/
royalty-free-vector/music-industry-flowchart-
vector-21024700

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