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Tu sei il brand! Professionalità, personal branding e successo per l’impresa e il professio nell’era dei social media
Tu sei il brand! Professionalità, personal branding e successo per l’impresa e il professio nell’era dei social media
Tu sei il brand! Professionalità, personal branding e successo per l’impresa e il professio nell’era dei social media
Tu sei il brand! Professionalità, personal branding e successo per l’impresa e il professio nell’era dei social media
Tu sei il brand! Professionalità, personal branding e successo per l’impresa e il professio nell’era dei social media
Tu sei il brand! Professionalità, personal branding e successo per l’impresa e il professio nell’era dei social media
Tu sei il brand! Professionalità, personal branding e successo per l’impresa e il professio nell’era dei social media
Tu sei il brand! Professionalità, personal branding e successo per l’impresa e il professio nell’era dei social media
Tu sei il brand! Professionalità, personal branding e successo per l’impresa e il professio nell’era dei social media
Tu sei il brand! Professionalità, personal branding e successo per l’impresa e il professio nell’era dei social media
Tu sei il brand! Professionalità, personal branding e successo per l’impresa e il professio nell’era dei social media
Tu sei il brand! Professionalità, personal branding e successo per l’impresa e il professio nell’era dei social media
Tu sei il brand! Professionalità, personal branding e successo per l’impresa e il professio nell’era dei social media
Tu sei il brand! Professionalità, personal branding e successo per l’impresa e il professio nell’era dei social media
Tu sei il brand! Professionalità, personal branding e successo per l’impresa e il professio nell’era dei social media
Tu sei il brand! Professionalità, personal branding e successo per l’impresa e il professio nell’era dei social media
Tu sei il brand! Professionalità, personal branding e successo per l’impresa e il professio nell’era dei social media
Tu sei il brand! Professionalità, personal branding e successo per l’impresa e il professio nell’era dei social media
Tu sei il brand! Professionalità, personal branding e successo per l’impresa e il professio nell’era dei social media
Tu sei il brand! Professionalità, personal branding e successo per l’impresa e il professio nell’era dei social media
Tu sei il brand! Professionalità, personal branding e successo per l’impresa e il professio nell’era dei social media
Tu sei il brand! Professionalità, personal branding e successo per l’impresa e il professio nell’era dei social media
Tu sei il brand! Professionalità, personal branding e successo per l’impresa e il professio nell’era dei social media
Tu sei il brand! Professionalità, personal branding e successo per l’impresa e il professio nell’era dei social media
Tu sei il brand! Professionalità, personal branding e successo per l’impresa e il professio nell’era dei social media
Tu sei il brand! Professionalità, personal branding e successo per l’impresa e il professio nell’era dei social media
Tu sei il brand! Professionalità, personal branding e successo per l’impresa e il professio nell’era dei social media
Tu sei il brand! Professionalità, personal branding e successo per l’impresa e il professio nell’era dei social media
Tu sei il brand! Professionalità, personal branding e successo per l’impresa e il professio nell’era dei social media
Tu sei il brand! Professionalità, personal branding e successo per l’impresa e il professio nell’era dei social media
Tu sei il brand! Professionalità, personal branding e successo per l’impresa e il professio nell’era dei social media
Tu sei il brand! Professionalità, personal branding e successo per l’impresa e il professio nell’era dei social media
Tu sei il brand! Professionalità, personal branding e successo per l’impresa e il professio nell’era dei social media
Tu sei il brand! Professionalità, personal branding e successo per l’impresa e il professio nell’era dei social media
Tu sei il brand! Professionalità, personal branding e successo per l’impresa e il professio nell’era dei social media
Tu sei il brand! Professionalità, personal branding e successo per l’impresa e il professio nell’era dei social media
Tu sei il brand! Professionalità, personal branding e successo per l’impresa e il professio nell’era dei social media
Tu sei il brand! Professionalità, personal branding e successo per l’impresa e il professio nell’era dei social media
Tu sei il brand! Professionalità, personal branding e successo per l’impresa e il professio nell’era dei social media
Tu sei il brand! Professionalità, personal branding e successo per l’impresa e il professio nell’era dei social media
Tu sei il brand! Professionalità, personal branding e successo per l’impresa e il professio nell’era dei social media
Tu sei il brand! Professionalità, personal branding e successo per l’impresa e il professio nell’era dei social media
Tu sei il brand! Professionalità, personal branding e successo per l’impresa e il professio nell’era dei social media
Tu sei il brand! Professionalità, personal branding e successo per l’impresa e il professio nell’era dei social media
Tu sei il brand! Professionalità, personal branding e successo per l’impresa e il professio nell’era dei social media
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Tu sei il brand! Professionalità, personal branding e successo per l’impresa e il professio nell’era dei social media

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Obiettivo del workshop è quello di focalizzare l’importanza dell’imprenditore o dello store manager come perno del posizionamento di marketing e della notorietà dell’impresa commerciale. Oggi la comunicazione è, in particolare nei social media, fortemente caratterizzata dalle conversazioni e, in un mercato ipercompetitivo reso ancor più problematico dalla crisi, comunicare in modo costante, personale e coerente con il cliente è diventato fondamentale. Ma nell’era del mobile marketing e dei social media non possono essere le insegne a comunicare, ma devono essere le persone: sono le persone che si devono mettere in gioco, diventando guru e portavoce del valore aggiunto della propria insegna portando avanti un dialogo che inizia in negozio, prosegue sui online e si completa a livello individuale nelle strategie di CRM (customer relationship management).

Publié dans : Marketing
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