40. Celebrities for Obama
Robert De Niro, Leonardo Di Caprio,
Scarlett Johansson, Will Smith, Harrison
Ford, Tom Cruise, Taye Diggs, Jessica
Biel, Ryan Reynolds, Oprah Winfrey,
Colin Powell, Sarah Silverman, Steven
Spielberg, Jennifer Aniston, Dustin
Hofmann, Courtney Cox, Sasha Baron
Cohen, Julia Roberts, …
65. Newsletter Marketing
– min. 1 per day!
– Donation button in every
newsletter
– Very emotional copies
– Different senders
(Michelle, Joe, ordinary staff…)
– Triggers
(T-Shirts, Seats for election parties..)
66. Reaction to Nasty Turn
Less than 24 hours ago
Mc Cain launched the
latest and lowest in a
series of misleading ads
Make a donation of 5$
or more to get our new
response on the air
67. Camp Obama
Camp Obama is your
chance to step up and
become a leader in this
movement
68. Front row to history
If you are selected you
and your guest will be
flown to Chicago and
given a front seat to
history
Your support will have
a huge impact
As a bonus we will
send you a special
edition Change the
World T-Shirt
69. November 5th
…I wanted to write to
you first…
All of this happened
because of you!
111. „What has that got to do with me ?“, some may ask
„Political campaigning is different!“
„Politicians can not be compared to a consumer brand!“
„Our budget is not anywhere near such a budget!“
112. Right.
But: Advertising is communication and its (current)
rules apply everywhere!
113. Conclusion
1. We are the Web
Online has become the steering platform
114. Conclusion
2. Be new, be old
Combine the best from real and virtual worlds.
115. Conclusion
3. Catch, don´t copy
Copy / Paste will possibly not work. Try to be the first.