Presentation with quiz about the importance of effective branding - and how to choose a good font. ta

1. Typography, house style & BrandingLO: identify how the above are used effectively to create memorable designs Media Studies - MAGAZINES – Planning & Research www.alevelmedia.couk

2. Quick quiz time! A series of questions across the class If you get it right, you will hear this sound If you get a question wrong, you will hear this sound

3. 1) Who AM i? I’m a search engine provider that has based my name on a mathematical algorithm? Hint:

4. 2) You can drink me the world over

5. 3) I’m still waiting for my first time!

6. 4) Do what?

7. 5) Eight legs are better than two

8. 6) Definitely not for her

9. 7) This magazine burns easily

10. 8) Periodic tables and mobiles =

11. 9) (geordie accent) We’re sooo worth it!

12. 10) Sponsors of doh!

13. 11) This magazine thinks big

14. 12) A taste of cuba

15. 13) You’re one step closer to the stars

16. 14) This film is a beast

17. 15) Iron man is owned by these guys

18. 16) Multinational computer company

19. 17) This magazine has loads of _____ in

20. 18) “I wanna play a game!”

21. 19) Did someone say iceberg?

22. 20) This magazine is about nothing else

23. 21) You’ll find it here!

24. Reflection: How surprised were you by the simplicity of the colours and fonts used? Take a look at the logos again – consider the connotations and denotations of the logos and what it says about the brand. Which colours dominated? Why? http://www.squidoo.com/colorexpert

25. The role of typography in branding By creating a new magazine, you are essentially launching a new brand. Your product needs to have identity, through colour schemes (palates), logos, slogans and typography. As you have seen from the quiz, even if your brand isn’t well known, if it’s comparable to a successful competitor then you effectively tell the audience that your product is similar and/or as good as/better.

26. Activity Use the following websites to create a mood board and typography swatch. www.dafont.com www.vistaprint.co.uk http://www.youtube.com/watch?v=XDohoPavchc video about colour – extension of website on slide 24.

27. Questions?