The document discusses social media marketing strategies and tactics. It provides an overview of major social networks like Facebook, YouTube, LinkedIn and Twitter, detailing statistics on their user bases and usage. The presentation then covers best practices for social media marketing, including developing a strategy, growing an audience and building connections. It also discusses tools for monitoring brands and filtering social media conversations. The overall message is that an effective social media presence can generate leads at lower costs and increase brand visibility.

1. The Social Market
One-Stop Shopping for
Market Research, Customer
Service and Generating
Visibility for Your Brand
Aleweb Social Marketing, March 2012

2. Agenda
 Social networks
 Social etiquette
 Content determines results
 Filtering the fire hose
 Brand monitoring
 Support services
 Inevitable outcomes
Aleweb Social Marketing, March 2012

3. But first!
 Before we get started
 B2B or B2C?
 Brick and mortar or virtual? (Location-
bound?)
 Domestic or international?
 Company size?
 Using social media?
 About myself
Aleweb Social Marketing, March 2012

4. Social Marketing
 Choose your platform
 Develop your strategy
 Grow your audience
 Understand their needs
 Build connections
 Ask for their input
 Over-deliver on your promises
Aleweb Social Marketing, March 2012

5. Social Networks
 Facebook  Pinterest
 YouTube  EmpireAvenue
 LinkedIn  ReverbNation
 Twitter  Amazon…
 Google+
Aleweb Social Marketing, March 2012

6. Facebook
 845 million monthly active users at the
end of Dec 2011
 483 million daily active users on average
in Dec 2011
 Approximately 80% of our monthly active
users are outside the U.S. and Canada
Aleweb Social Marketing, March 2012

7. Facebook
 More than 425 million monthly active
users who used FB mobile products in
Dec 2011
 Facebook is available in more than 70
languages.
Aleweb Social Marketing, March 2012

8. Facebook User
 45% male, 55% female
 130 friends
 Spends more than 700 min/mo using FB
(>11.5 hrs!)
 Connected to at least 80 groups, pages,
or events
Aleweb Social Marketing, March 2012

9. Facebook Age Demographics
 13-15: 3.5%
 16-17: 5.5%
 18-24: 24%
 25-34: 23.5%
 35-44: 16.8%
 45-54: 13.1%
 55-64: 8.4%
 65+: 5.2%
Aleweb Social Marketing, March 2012

10. Facebook Activity
 Apps installed over 20 million times each
day
 Statuses updated 60 million times a day
 Photos uploaded 250 million a day
Aleweb Social Marketing, March 2012

11. YouTube
 Over 800 million unique users visit each
month
 Over 4 billion videos are viewed a day
 Over 3 billion hours of video are watched
each month on YouTube
 60 hrs of video are uploaded every
minute, or 1 hr of video is uploaded to
every second
Aleweb Social Marketing, March 2012

12. YouTube
 YouTube is localized in 39 countries and
across 54 languages
 YouTube mobile gets over 600 million
views a day, and traffic from mobile
devices tripled in 2011
 More video content is uploaded in 1
month than the 3 major U.S. television
networks created in 60 years
Aleweb Social Marketing, March 2012

13. LinkedIn
 150 million users
 80% of LinkedIn members influence
business decisions at their company
 Available in 6 different languages
 The top 5 industries represented are:
High technology (16%), Finance (13.3%),
Manufacturing (9.5%), Medical professions
(8.5%) and Corporate professions (8.3%)
Aleweb Social Marketing, March 2012

14. LinkedIn User
 41.4% female, 59.9% male
 47.2% reside in North America
 39% of all users make over $100K a
year
 69% of all users make at least $60K/year
 68% of users are over the age of 35
 74% of LinkedIn users have a college
degree or better
Aleweb Social Marketing, March 2012

15. LinkedIn Age Demographics
 18-24: 20.9%
 25-34: 35.8%
 35-54: 36.6%
 54+: 6.9%
Aleweb Social Marketing, March 2012

16. Twitter
 Most popular among working adults
 One billion tweets per week
 There are currently over 460 thousand
new accounts created every day
 Mobile Twitter users have increased
182% since 2010
 Twitter marketing jumped from 3% of
businesses in 2008 to 49% in 2009
Aleweb Social Marketing, March 2012

17. Google+
 Within six months of its launch, over
40% of marketers consider it “useful,”
“important” or “critical”
 It’s a critical element of Google’s “social
search” plan
 Acceptance in US is much slower than
anticipatedTwo-thirds of Google+ users
are men
Aleweb Social Marketing, March 2012

18. Google+
 Could be Google’s third failed social
network…
 Users spent only 5 minutes on site in
Dec 2011
 Seen as an extension of other Google
services (Android and Gmail) and is not
as well-known for being a social hangout
 20 million unique visitors in Dec 2011
Aleweb Social Marketing, March 2012

19. Pinterest
 Reached 10 million unique visitors/mos
faster than any other website
Aleweb Social Marketing, March 2012

20. Time Spent on Site
 Pinterest gets more monthly usage than
Twitter, LinkedIn and Google+
combined!
Aleweb Social Marketing, March 2012

21. Why Bother Using Social Media?
 77% of B2C companies report that they
have acquired a customer through
Facebook.
 65% of B2B companies report that they
have acquired a customer through
LinkedIn.
Aleweb Social Marketing, March 2012

22. Why Bother Using Social Media?
 90% of US internet users have visited a
social network each month
 Approximately 17% of time spent online
in the US is dedicated to social networks
 Below average cost per lead (only blogs
are cheaper)
Aleweb Social Marketing, March 2012

23. Outbound Marketing
 Consists of traditional marketing
techniques
 Direct mail
 Telemarketing
 Trade shows
 Pay-per-click (PPC)
 Message is pushed at consumer
 Average cost per lead $346
Aleweb Social Marketing, March 2012

24. Inbound Marketing
 Consists of new marketing techniques
 Blogging
 Content publishing
 Organic SEO
 Social media
 Consumer is pulled in, which
complements the way they buy
 Average cost per lead $135
Aleweb Social Marketing, March 2012

25. Lead Generation Budgets
Aleweb Social Marketing, March 2012

26. Which Social Network to Use?
Aleweb Social Marketing, March 2012

27. Social Etiquette
 Engage, engage, engage…
 Be an information conduit
 Participate in existing conversations
 Imitation *is* flattery
Aleweb Social Marketing, March 2012

28. Content Determines Results
 Product Development
 Marketing
 Sales
 Customer Support
Aleweb Social Marketing, March 2012

29. Filtering the Fire Hose
 Hootsuite
 TweetDeck
 Bottlenose
 Hashtags
 Social bookmarks
 Tweetchats
Aleweb Social Marketing, March 2012

30. Brand Monitoring
 Google searches
 Saved alerts
 Marketing.Grader
Aleweb Social Marketing, March 2012

31. Support Services
 Paper.li
 Twylah
 PeerIndex
 Klout
 Wordle.net (keyword confirmation)
Aleweb Social Marketing, March 2012

32. Inevitable Outcomes
 Brand visibility
 SEO
 Inbound links
 Expertise established
 Relationships renewed
 Leads generated at lesser cost
 More successful product launches
Aleweb Social Marketing, March 2012

33. Questions?
Thank You for coming!
Aleweb Social Marketing, March 2012

34. Contact Information
 Aleweb Social Marketing
 Phone: 860-946-0544
 tara@alewebsocial.com
 twitter.com/eandtsmom
 linkedin.com/in/taraalemany
 facebook.com/AlewebSocial
 alewebsocial.com
 youtube.com/user/alewebsocial
Aleweb Social Marketing, March 2012