3. I create spaces for individuals,
companies, and brands to connect
4. I’m just a social
media user ... and not
a guru, expert, or
swami*!
(*The only Suomi
in me is from my
Finnish heritage)
5.
6. Social Media Club of South Florida
Established September 2008
- Over 2,500 members
- Monthly meetups average 100 participants
- Expand media literacy
- Share lessons learned
- Adopt industry standards
- Promote ethical practices
http://facebook.com/groups/SMCSF
7.
8. BarCamp Miami
- Web and new media “un”conference
- Over 1,600 have attended five events
- Next one: May 2013
http://barcampmiami.org
9. RefreshMiami: new media community
- South Florida’s largest web and new media community
- Established March 2006
- Over 2,500 members
- Monthly meetups average 150 participants
http://refreshmiami.org
20. from Traditional Media ... ... to Social Media
Institutional Mediation Distributed Mediation
• Editing Process • Self-editing
• Publishing Process • Updating, Sharing, Participating
• Time and Space Constraints • No Deadlines or Space Limitations
• Professionals with Degrees • Amateurs with Time
Broadcasting Engaging Communities
TV Social Networks
Podcasts
Print My Blog
Radio
Forums
Wikis
Individual Consumption Social Consumption
50. ... Are you listening?
What are people discussing?
Who’s doing the talking?
Is the content accurate?
What are they passionate about?
Can you identify relationships and communities?
Are they meeting up in the real world?
55. Establish outposts on social networks
Think of it this way. If you are a fisherman you would
not fish for the trophy catch in stagnated water.
You would need to go to where there is fresh water.
That's where the fish are.
57. 90 - 9 - 1 rule of social participation
“In social groups, some people actively participate more than others… Social
participation tends to follow a 90-9-1 rule where:”
68. Content and connection strategies
✤ Find your core and connect
✤ Ask big questions
✤ Open the side door: “The Making Of” & “B-Roll”
✤ It’s about your constituents, not you: provide support
✤ People love a good story
✤ Use outside voices: videos and interviews
✤ Be real and be yourself
91. Hiring someone or an agency?
✤ Understand demographics
✤ Create a centralized platform
✤ Research the social presence
✤ Research work and brand examples
✤ Find the agency’s employees on Twitter
✤ Search, don’t just screen
✤ Build trust
✤ Allocate time
92. We can leverage social media to build
real bridges between communities, by:
✤ Engaging people around topics of interest and encouraging them to
collaborate and to develop communities
✤ Empowering people to use technologies to assist in improving their
lives
✤ Open sharing of experiences, information and knowledge
✤ Developing cultures of transparency, inclusiveness, and innovation
✤ Localisation: local content creation, local resource distribution, local
awareness development, local knowledge transfer, local solution
development
93. Photo Credits - Creative Commons
✦ Swami http://www.flickr.com/photos/boskizzi/12103933/
✦ Marketing mix http://www.flickr.com/photos/luc/1824234195/
✦ Birsay cow http://www.flickr.com/photos/jamesm/1074197357/
✦ Country living http://www.flickr.com/photos/sentrawoods/3473586209/
✦ puppy http://www.flickr.com/photos/klapow/39693385/
✦ garfield http://www.flickr.com/photos/pasma/580401331/
✦ 70 years of Spam http://www.flickr.com/photos/dok1/2607573904/
✦ dinner conversation http://www.flickr.com/photos/88543347@N00/80462964/
✦ talk to the hand http://www.flickr.com/photos/99757245@N00/2652563248
✦ child http://www.flickr.com/photos/40732566596@N01/109538354/
✦ hungry fish http://www.flickr.com/photos/75269757@N00/727422407
✦ seti http://www.flickr.com/photos/49457106@N00/280789933/
✦ attention http://www.flickr.com/photos/69148125@N00/326386880/
✦ community manager http://www.flickr.com/photos/celesteh/397931208/
✦ volume http://www.flickr.com/photos/john/10196037/
✦ india water http://www.flickr.com/photos/t4deux/3442829950/
✦ pickup game - basketball http://www.flickr.com/photos/robinzeggs/141674593
✦ jellybeans http://www.flickr.com/photos/jspad/450848498/
✦ Any omissions in attribution are unintentional and will be fixed if and when they’re pointed out
94. Ignite Your Social Media
Philanthrofest Miami Community Engagement Institute, February 8, 2013
Alex de Carvalho ● @alexdc ● alex@alexdc.org