My introduction slides to Snowplow's second New York meetup (http://www.meetup.com/Snowplow-Analytics-New-York/events/231907418/), plus a brief introduction to Sauna, our new open source decisioning and response platform.

1. Snowplow NYC
Meetup #2

2. Huge thanks to Canary for
hosting us!

3. Running order for this evening
• Alex Dean (me) with a quick introduction to our new
product, Sauna
• Tiernan Kennedy on Canary’s reasons for moving to
Snowplow and their interesting use case
• Lincoln Ritter and Stevie Clifton with a conversation on
Snowplow
• Christophe Bogaert talking about event data modeling with
Snowplow

4. Introducing Sauna, a decisioning and response
platform from Snowplow
• Snowplow lets you track and capture events across all your different channels, in
granular detail, in a data warehouse, so you can build intelligence on that data
• Because you have your own event-level data in your own data warehouse, you
can then plug in any analytics tool to build insight and intelligence on that data
• Once you build intelligence on that granular data, you’ll want to act on it
• This means pushing the output of that intelligence to platforms and channels that
you engage with your users through, e.g. pushing “user A belongs to segment S”
into Salesforce and into MailChimp

5. Sauna lets you turn your customer insights into
actions in different marketing channels

6. At launch Sauna supports Optimizely and
SendGrid, with more integrations on the way
Launch integrations Coming soon Roadmap
Sauna Realtime

7. The open-source
architecture has been
designed to make it
easy to add extra
integrations

8. • Sauna is an open-source (Apache 2.0 License) project:
https://github.com/snowplow/sauna
• Let us know which integrations you’d like us to add next!
• And sign up to our newsletter to keep up to date with our roadmap:
http://eepurl.com/b0yEgz
Give Sauna a try